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☆ Adidas needs Yeezy-like designs to thrive, but many sneakerheads say they're done with the brand
  + stars: | 2022-12-09 | by ( Danni Santana | ) www.businessinsider.com   time to read: +3 min
In a note, Cowen analysts said Adidas has "a path forward" in selling popular shoes without Yeezy. Some sneakerheads will give Adidas' new offerings a chance, while others plan to skip the releases. "Our checks suggest there is demand for Yeezy-like designs among the sneaker community, despite clear reputational risk, and we expect management to launch new styles without Yeezy branding," Cowen analysts said. Cowen analysts estimated Adidas also has several million units of Yeezy inventory in warehouses. The company has lost over $1 billion in annual profit in the region since 2019, Cowen analysts said.
☆ Adidas considered its relationship with Kanye West a risk as early as 2018, new reports show. Here's the nine-year timeline of Adidas and Yeezy's turbulent partnership.
  + stars: | 2022-11-29 | by ( Matthew Kish | Danni Santana | ) www.businessinsider.com   time to read: +5 min
Adidas announced an endorsement deal with Kanye West in November 2013. By 2019, Adidas sales of his Yeezy brand eclipsed $1 billion annually. Across the company, sales were flat. But that same month, Adidas announced a partnership with Kanye West, the polarizing musician and fashion designer, now known as Ye. Despite the turbulence, Adidas Yeezy sales continued to grow.
☆ Adidas will continue to sell Kanye West’s shoe designs without the Yeezy name
  + stars: | 2022-11-09 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +2 min
But Adidas (ADDDF) will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions. The Yeezy line was a key product for Adidas and the fallout has hurt the company. He will have to find ways to replace Yeezy sales and turn around the brand. It would be a mistake for Adidas to continue selling the line, said Darcey Jupp, an apparel analyst at GlobalData.
☆ Kanye West's Turbulent 9-Year History With Adidas
  + stars: | 2022-11-09 | by ( Matthew Kish | Danni Santana | ) www.businessinsider.com   time to read: +4 min
Adidas announced an endorsement deal with Kanye West in November 2013. By 2019, Adidas sales of his Yeezy brand eclipsed $1 billion annually. In November 2013, Adidas sales in North America, the most critical territory for sportswear sales, were down 1% for the year. But that same month, Adidas announced a partnership with Kanye West, the polarizing musician and fashion designer, now known as Ye. Despite the turbulence, Adidas Yeezy sales continued to grow.
☆ Adidas Appoints Puma Boss Bjørn Gulden as New CEO
  + stars: | 2022-11-08 | by ( Joshua Kirby | ) www.wsj.com   time to read: 1 min
Adidas said over the summer that its CEO was leaving following a string of disappointing results and cuts to financial expectations. Adidas AG said it tapped Bjørn Gulden to take over as chief executive of the sportswear giant, luring the executive away from crosstown rival Puma SE . Adidas said last week it was in talks with Mr. Gulden as a possible successor to incumbent Adidas CEO Kasper Rorsted . Puma had earlier announced Mr. Gulden’s departure after nine years in charge.
☆ Adidas Appoints Puma Boss Bjørn Gulden as CEO
  + stars: | 2022-11-08 | by ( Nick Kostov | ) www.wsj.com   time to read: 1 min
Bjørn Gulden was chosen to be the chief executive of Adidas. Adidas AG said it tapped Bjørn Gulden to take over as chief executive of the sportswear giant, luring the executive away from crosstown rival Puma SE as it grapples with issues ranging from the future of its popular Yeezy sneaker brand to sliding market share in China. Adidas said last week it was in talks with Mr. Gulden as a possible successor to incumbent Adidas CEO Kasper Rorsted . Puma had earlier announced Mr. Gulden’s departure after nine years in charge.
☆ Adidas scoops up CEO who turned around rival Puma
  + stars: | 2022-11-08 | by ( Hanna Ziady | ) edition.cnn.com   time to read: +3 min
London CNN Business —Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas (ADDDF) on January 1, 2023, the German sportswear brand said in a statement on Tuesday. “As CEO of Puma, he re-invigorated the brand and led the company to record results,” Rabe added. Gulden takes over amid a deepening slump in Adidas’ home market of Germany and as inflation begins to weigh heavily on consumer spending globally. Chief financial officer Harm Ohlmeyer will lead Adidas until Gulden takes over.
☆ Adidas in Talks With Puma Executive for CEO Role
  + stars: | 2022-11-04 | by ( Nick Kostov | ) www.wsj.com   time to read: 1 min
Bjørn Gulden is a former professional soccer player who had led Puma since 2013. Struggling sportswear giant Adidas AG said Friday it is in talks with Bjørn Gulden , the departing CEO of Puma SE, to succeed its own chief executive. The news came minutes after Puma said it had appointed a new CEO to succeed Mr. Gulden, a former professional soccer player who had led Puma since 2013.
☆ Adidas might try to dig out of its Yeezy crisis with a new CEO in what could be a 'first step toward better days' for the embattled company
  + stars: | 2022-11-04 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +3 min
Adidas is "in talks" with former Puma CEO Bjørn Gulden about becoming its next CEO. Investors responded favorably to the news, with Adidas shares climbing more than 20%. Adidas shares have now nearly recovered since Ye, formerly known as Kanye West, wore a "White Lives Matter" T-shirt and engulfed the company in controversy. In a one-sentence news release, Adidas subsequently confirmed it's "in talks" with Gulden, who stepped down as Puma CEO today. "Hiring Mr. Gulden as the next CEO would likely be a first step towards better days," Nikic wrote.
☆ The Højgaard twins: Mistaken identity and making history
  + stars: | 2022-10-13 | by ( Jack Bantock | ) edition.cnn.com   time to read: +5 min
Welcome to life on Tour as the identical Højgaard twins, the 21-year-old rising stars of Danish golf. Richard Heathcote / Getty ImagesDays later, congratulations once again poured in for Nicolai, but this time there was no case of mistaken identity. Playing via a last-minute invite to the event, a one-stroke triumph at Marco Simone Golf Club secured him his maiden European Tour win and wrote the Højgaard name into the history books as the first brothers to win back-to-back Tour events. Nicolai celebrated his first Tour win at the Italian Open. “That would be a cool experience to share with Nicolai as well, maybe play a foursome together.”
☆ modelul de haine făcute după emoțiile oamenilor
  + stars: | 2015-08-13 | by ( Onixmedia Srl | ) diez.md   time to read: +1 min
„Abstract” – modelul de haine făcute după emoțiile oamenilorTrei studente daneze la design, Bjørn Karmann , Kristine Boesen și Julie Helles Eriksen au format un concept în care îmbină emoțiile oamenilor în haine unice. Pentru a crea tiparul, fetele folosesc trei seturi de informații și o grilă care se mulează pe el. Primul set de informații e povestea în sine. De exemplu, dacă faci o față fericită în timp ce se scrie povestea, va fi generată o culoare caldă. Al treilea set de informații e colectat din analizarea ritmului cu care e tastată povestea.
Persons: Julie Helles Eriksen Locations: Copenhaga
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