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☆ Iger's on track to bring back the magic at Disney — allowing the stock to soar
▼ + stars: | 2023-02-09 | by ( Paulina Likos | ) www.cnbc.com time to read: +4 min

But now comes the hard part: Executing on ambitious cost cuts and generating long-sought profits at Disney's beleaguered streaming unit. Disney stock, which is up more than 26% year-to-date, soared more than 5% on the news before giving up those gains Thursday afternoon amid a broader retreat in equities markets. But while Disney shares have made a strong comeback since Iger returned as CEO, the company must now deliver on its plan. Ultimately, we think Iger will bring back the magic at Disney — and we reiterate our 1 rating on the stock, meaning we would buy shares of Disney here. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

☆ NBCUniversal's latest round of layoffs shows how streaming is killing the traditional TV ad sales role
▼ + stars: | 2023-01-09 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

A TV era is quietly coming to a close and high-profile ad sales executives are hitting the exits. The changes come as advertisers pause spend due to economic uncertainty, and linear TV ad buys decline as viewers shift to streaming TV. Paramount CFO Naveen Chopra noted at an investor event "significant restructuring in our ad sales organization." NBCUniversal has done small groups of layoffs across divisions and just cut ad sales staff. Horizon's Campanelli said that with clients knowing much more about their audiences' viewing preferences, traditional ad sales desks have a smaller role to play than before.

☆ Streaming is killing the traditional TV ad sales role
▼ + stars: | 2023-01-06 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

A shift to streaming is shrinking the need for big ad sales teams. A TV era is quietly coming to a close and high-profile ad sales executives are hitting the exits. The changes come as advertisers pause spend due to economic uncertainty, and linear TV ad buys decline as viewers shift to streaming TV. Horizon's Campanelli said that with clients knowing much more about their audiences' viewing preferences, traditional ad sales desks have a smaller role to play than before. And local stations are still hiring TV sales executives, said Robert Russo, CEO of RNR Media Consulting, a former VP of political sales at ION Media.

☆ The biggest media targets and buyers in 2023, as speculation swirls around Disney's next move under CEO Bob Iger and how Warner Bros. Discovery can shed debt
▼ + stars: | 2022-12-19 | by ( Lucia Moses | Claire Atkinson | Reed Alexander | ) www.businessinsider.com time to read: +12 min

Continued pressure to get bigger has big media companies in Hollywood looking to scale up. Media bankers and investors predicted to Insider that dealmaking will rebound in 2023 as companies big and small size up their options for possible tie-ups. Pressure on big media companies to get bigger hasn't gone away. Apple: Could eye a big content prizeTim Cook. Paramount's library could help a streaming company bulk up its content; Netflix for one has explored Paramount's studio business before.

☆ Bob Iger's return as Disney CEO opens new possibilities for Hulu deal with Comcast
▼ + stars: | 2022-12-09 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +5 min

Disney will write "a big check" for Comcast's 33% share of Hulu, said NBCUniversal CEO Jeff Shell. With Bob Iger returning as Disney's CEO, Comcast is hoping for a broader conversation to seal the deal. Comcast is eyeing assets such as ESPN, FX, and NatGeo in return for surrendering its stake in Hulu. Former Disney CEO Bob Chapek, who was unceremoniously fired on November 20, refused to hold any talks on the topic with Comcast CEO Brian Roberts, according to a Comcast insider and a high-level Hollywood executive familiar with thinking inside Disney. Representatives for Hulu, Disney, and Comcast had no comment.

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☆ From Apple and Disney to Warner Bros. Discovery, here's the 2023 media deal outlook for Hollywood's biggest companies, according to 13 bankers and industry experts
▼ + stars: | 2022-12-06 | by ( Lucia Moses | Claire Atkinson | Reed Alexander | ) www.businessinsider.com time to read: +12 min

☆ Andreessen Horowitz's buzzy tech publication Future is shutting down
▼ + stars: | 2022-12-01 | by ( Rob Price | Melia Russell | ) www.businessinsider.com time to read: +12 min

A source familiar with Andreessen Horowitz's content strategy confirmed to Insider that Future is shutting down. An Andreessen Horowitz spokesperson declined to comment on the record. Joe LonsdaleIn this new climate, many tech and venture firms' media strategy has shifted from glorified marketing to a more full-fledged editorial operation. In 2021, an army of more than two dozen marketers at Andreessen Horowitz doubled down on this approach. Disclosure: Melia Russell's husband is a former employee of Andreessen Horowitz.

☆ YouTube has a new 'rigid' culture as Google ad executives take over
▼ + stars: | 2022-11-01 | by ( Tom Dotan | ) www.businessinsider.com time to read: +7 min

In the last 18 months, at least nine top YouTube executives left and were replaced by longtime Googlers. "It's becoming very operationalized at YouTube," said one former YouTube executive. Google ad executive takeoverYouTube's chief business officer role has marked a significant shift toward the rising influence of Google's sales culture. 2019 is also when Google began keeping a closer reign on YouTube and started to stock it with Google ad executives. The point person for YouTube Originals, Susanne Daniels, who came from MTV, left YouTube in January, shortly before YouTube shut down its entire Originals content group.

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