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☆ Jim Cramer says Apple’s new Vision Pro headset just went from ‘boutique to upside surprise’
▼ + stars: | 2024-02-06 | by ( Morgan Chittum | ) www.cnbc.com time to read: +5 min

The future for Apple's Vision Pro looks promising despite Wall Street's muted enthusiasm. Wall Street doesn't expect the Vision Pro to drive a ton of revenue at first though. Bank of America estimates the Vision Pro could add 46 cents per share to earnings-per-share (EPS) within the next five years. "We tested the Vision Pro and walked away positively from the overall extremely unique and immersive experience," BofA analysts wrote in a Monday research note. While it'll take time, the Vision Pro has the potential to boost sales and earnings in the future.

Persons: Jim Cramer, Todd Haselton, Morgan Stanley, Apple's, It's, Jim, Haselton, Chi Kuo, preorders, Kuo, Apple, Jim Cramer's, Tim Cook, Brendan McDermid Organizations: Apple's, UBS, Bank of America, Vision, Apple, Pro, Hollywood, Apple Watch, International Securities, Vision Pro, CNBC Locations: U.S, Manhattan, New York City

☆ A Goldilocks economy could be coming, but a key piece of the puzzle remains elusive
▼ + stars: | 2024-02-06 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at why investors are eyeing an even better outcome for the market than a soft landing . The big storyMarket's sweet spotPiotr PowietrzynskiForget about a soft landing, some market watchers want something just right. For months, investors hoped the Fed's tightening policy would culminate in a soft landing: lowering inflation while avoiding a full-blown recession. But why settle for a soft landing when you can get it all? Liu Jie/Xinhua via Getty ImagesA Goldilocks economy still hinges on the Fed cutting rates, which has proved fleeting for investors.

Persons: —, hasn't, Piotr Powietrzynski Forget, Matthew Fox, Solita, Marcelli, Jerome Powell, Liu Jie, we'll, Powell, Banks, Kenneth Rogoff, Jensen Huang, Rick Wilking, Goldman, Goldman Sachs, Savita Subramanian, Gen, Jenny Chang, Rodriguez, Fintechs, VCs, Sam Altman, Altman, didn't, Scott Winters, Alyssa Powell, Travis Kelce, Experian, It's, EVs, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Service, Apple, Business, Getty, Bank of America, Harvard, Nvidia, CES, Kansas City Chiefs, US Treasury, New York Times, UBS, FAA, Boeing, Max Locations: Americas, Washington ,, Xinhua, Jensen, Las Vegas , Nevada, U.S, China, New York, London

☆ It looks like YouTube is planning to build a Vision Pro app down the line: 'It's on our roadmap'
▼ + stars: | 2024-02-06 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

YouTube seemingly wants to create an app on Apple's Vision Pro. On Monday, the company suggested to The Verge that a Vision Pro app was also on the cards. AdvertisementYouTube has said an app for Apple's Vision Pro is "on our roadmap." We do not have any specific plans to share at this time, but can confirm that a Vision Pro app is on our roadmap." AdvertisementWhile preorders for the Vision Pro reportedly exceeded analysts' estimates, some have expressed concerns about the headset's hefty price tag and niche audience.

Persons: —, Jessica Gibby, Gibby, TF International Securities analyst Ming, Chi Kuo Organizations: YouTube, Service, Vision, Business, Netflix, Spotify, Bloomberg, Vision Pro, TF International Securities analyst, Apple's Vision Pro

☆ Snap slashes 10% of its workforce
▼ + stars: | 2024-02-05 | by ( Paul Squire | Camilo Fonseca | ) www.businessinsider.com time to read: +1 min

Snap announced another round of layoffs on Monday, the latest for Snapchat's parent company. The company said in a regulatory filing that it would cut 10% of its workforce. Two workers at the social media company previously told Business Insider's Kali Hays that several dozen Snap staffers were let go on Friday and more cuts were expected. Meanwhile, BI previously reported the company has struggled to deal with shifts in the digital ad market and fierce competition from TikTok and Meta. It's the latest company to make cuts in what's been a brutal start to 2024 for tech workers.

Persons: Derek Andersen, Kali Hays Organizations: Apple's Locations: what's

☆ Here are Monday's biggest analyst calls: Nvidia, Apple, Mattel, Amazon, Tesla, Charter, Cigna, Tapestry & more
▼ + stars: | 2024-02-05 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are Monday's biggest calls on Wall Street: Goldman Sachs reiterates Nvidia as buy Goldman raised its price target on the stock to $800 per share from $625. "So, since our price target is > $135, we must necessarily believe that Tesla's OTHER businesses will emerge to drive upside. JPMorgan downgrades Mattel to neutral from overweight JPMorgan said in its downgrade of Mattel that the Barbie boost was short-lived for the toy company. JPMorgan reiterates Amazon as overweight JPMorgan said it's standing by top idea Amazon. " JPMorgan reiterates PayPal as overweight JPMorgan said it's standing by PayPal heading into earnings later this week.

Persons: Goldman Sachs, Goldman, Cantor Fitzgerald, Cantor, it's, Piper Sandler, Tesla, Piper, Riley downgrades, Redburn, TD Cowen, Smith Douglas, it's bullish, JPMorgan downgrades, Barbie, Evercore, …, Moffett, Guggenheim, Davidson downgrades Clorox, cyberattack Organizations: Nvidia, Bank of America, Apple, Apple's, Vision, Tesla Energy, Cedar Fair, SIX, Citi, JPMorgan downgrades, JPMorgan, Broadband, Companies, Smith, Smith Douglas Homes, JPMorgan downgrades Mattel, Mattel, Guggenheim, Inc, DA, PayPal Locations: United States

☆ Everyone is making the same jokes about those photos of people wearing the Vision Pro outside
▼ + stars: | 2024-02-05 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Apple's Vision Pro is here, and everyone is cracking the same jokes about people wearing it while out in public. Following its official release on Friday, the Vision Pro has been spotted on the heads of people at the gym, on the subway, and in the streets. Videos of the Vision Pro got comments comparing it to "Ready Player One," "The Simpsons," and "Black Mirror." But, that hasn't stopped users from donning the Vision Pro at the gym or on public transportation. Computer engineer Alvaro Cintas made an X thread of some of the more outrageous instances of Vision Pro being used in public.

Persons: It's, L7zjmdCJWe — Alvaro Cintas, hasn't, Alvaro Cintas, Casey Neistat, ArBgbkH0UR — Casey Neistat, Neistat Organizations: Apple Vision, Vision, Apple, Pro Locations: New York City

☆ Some people are wearing Apple's Vision Pro while driving a Cybertruck or crossing the street
▼ + stars: | 2024-02-05 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +1 min

Videos appearing to show drivers using the Vision Pro at the wheel are circulating online. AdvertisementApple's Vision Pro is officially out in the world, and some buyers have been spotted using the headset in some odd places. Perhaps most alarmingly, at least two people have been filmed using the headset while driving. One video shared on X appears to show a Tesla Cybertruck driver wearing the Vision Pro and controlling the headset with his hands lifted off the wheel. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Service, Pro, Business

☆ Apple's Vision Pro is meant to be used when you're alone. You look weird if you wear it in public — at least for now.
▼ + stars: | 2024-02-05 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

Apple thinks you're going to use the Apple Vision Pro by yourself. AdvertisementLast week, Apple debuted its Vision Pro headsets, which meant lots of people took the opportunity to show the world what it looked like to wear Apple Vision Pro. (Heads up: If you call it "The Apple Vision Pro," Apple won't like it .) But a video of yourself wearing an Apple Vision Pro in your house isn't enough to stand out in the Attention Economy. If you really want to get some eyeballs, you need to show yourself wearing the Vision Pro outside.

Persons: Apple, — Organizations: Apple, Service, Apple Vision

☆ Here's why Apple stock is still worth holding despite Wall Street's shortsightedness
▼ + stars: | 2024-02-04 | by ( Jim Cramer | ) www.cnbc.com time to read: +14 min

Asked a double-edged question: "What can you do to make my Apple stock go up." On Friday, we had so many storylines going it is hard to get your head around Apple's Vision Pro launch and its import. Most of all, however, the customer satisfaction level allows him to experiment with something really radical: the Vision Pro. No one is buzzing about how Apple can't meet demand for the Vision Pro. People walk in an Apple store on the day the Vision Pro headset goes on sale in Los Angeles, Feb. 2, 2024.

Persons: Apple's, Mark Zuckerberg, Zuckerberg, Matt Horween, Tim Cook, Cook, AirPods, Goldman Sachs, Apple, Ray, that's, Jim Cramer's, Jim Cramer, Jim, Mike Blake Organizations: Costco, Apple, Meta, Apple's Vision, Web Services, Reality Labs, Dow Jones Transportation, Federal Reserve, Huawei, Vision, Major League Soccer, CNBC Locations: China, Republic of China, Los Angeles

☆ Don't have $3,499 to spend on the Apple Vision Pro? Try these five headsets instead.
▼ + stars: | 2024-02-02 | by ( Aaron Mok | ) www.businessinsider.com time to read: +1 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThe Apple Vision Pro — the tech behemoth's highly anticipated mixed-reality headset — hit the market on Friday. In Apple's words, it's a "revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment." While preorders for the Apple Vision Pro were reportedly snapped up almost instantly — despite mixed reviews from early users of the headset — that's still a lot of money. Here are five of the latest headsets that offer a more affordable alternative to Apple's Vision Pro right now:

Persons: — Organizations: Service, Business, Apple Vision, Vision

☆ I waited in line to try Apple's Vision Pro for free on launch day. One feature blew me away.
▼ + stars: | 2024-02-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Apple's Vision Pro officially launched in stores on Friday. The Vision Pro felt heavy after a while, but one immersive feature blew me away. AdvertisementI stood outside in the rain with about 10 others to test Apple's new Vision Pro headset for free. But, I didn't expect the Vision Pro to feel like it would seamlessly fit into the way I use technology in my daily life. Toward the end of my session, I was adjusting the Vision Pro for some relief on my face.

Persons: —, Jordan Hart, Mario Organizations: Vision Pro, Downtown, Downtown Brooklyn Apple, Service, Apple, Mario Bros Locations: Downtown Brooklyn

☆ Apple's Vision Pro headsets hit store shelves
▼ + stars: | 2024-02-02 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple's Vision Pro headsets hit store shelvesLance Ulanoff, Lifewire editor-in-chief, joins 'Fast Money' to give his take on Apple's new Vision Pro headset as they officially hit store shelves.

Persons: Ulanoff

☆ Apple's Vision Pro virtual reality headset launches in U.S.
▼ + stars: | 2024-02-02 | by ( Alex Koller | ) www.cnbc.com time to read: +1 min

The first customer walks out of the Apple Store with his purchase of the Vision Pro headset in New York on February 2, 2024. Apple 's Vision Pro virtual reality headset officially launched in the U.S. on Friday. Customers who preordered the headset will begin to receive it or pick it up at Apple Store locations. Speaking to CNBC's Jim Cramer at the event about the Vision Pro's high sticker price, Cook called it "tomorrow's technology today." The Vision Pro starts at $3,500.

Persons: Tim Cook, Jim Cramer, Cook, It's Organizations: Apple Locations: New York, U.S, New York City

☆ Meta’s Reality Labs loses record $4.65 billion ahead of Apple's Vision Pro launch
▼ + stars: | 2024-02-01 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +1 min

Mark Zuckerberg, CEO of Meta Platforms, demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York on Oct. 11, 2022. Meta continues to sink billions of dollars a quarter into developing the metaverse, and is just now facing its first real competitive threat from Apple . In its fourth-quarter earnings report Thursday, Meta said its Reality Labs unit recorded an operating loss in the period of $4.65 billion. The metaverse division has now lost more than $42 billion since the end of 2020, the first quarter for which numbers are available publicly. Revenue within Reality Labs was more than $1 billion in the fourth quarter, up from $727 million in the same period a year earlier.

Persons: Mark Zuckerberg, Meta, StreetAccount Organizations: Meta, Apple, Reality Labs Locations: New York

☆ Microsoft's full set of Office apps will be available on Apple's Vision Pro — including the company's new AI assistant, Copilot
▼ + stars: | 2024-02-01 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Microsoft is bringing a full suite of Office apps to Apple's Vision Pro. AdvertisementMicrosoft is bringing a full suite of Office apps to Apple's Vision Pro. The tech giant said programs including Microsoft Word, Excel, and PowerPoint would be available on Apple's new tech on its launch day. In a blog post, the company also said its new everyday AI companion, Copilot, would be available for users. Microsoft, however, is making all its productivity apps, including its workplace platform Teams, available for Apple users.

Persons: —, Preorders, TF International Securities analyst Ming, Chi Kuo Organizations: Microsoft, Vision, Service, Apple, Apple Vision, TF International Securities analyst, Netflix

☆ Apple will report earnings after the bell
▼ + stars: | 2024-02-01 | by ( Kif Leswing | ) www.cnbc.com time to read: +5 min

Apple reports fiscal first-quarter earnings after the bell. Investors will be closely watching to see if Apple guides to growth again in the current quarter. Some analysts believe Apple's iPhone revenue may look good in a soft market quarter, outperforming rivals that are also seeing weak demand. But a strong quarter of iPhone sales over the holiday season could mean a seasonally weak March quarter. "We remain comfortable with our current assumption of muted uptake for the device under 1% of Apple sales this year and next," Rosenblatt analyst Barton Crockett wrote in a note Wednesday.

Persons: Tim Cook, Samik Chatterjee, Apple hasn't, Apple, Morgan Stanley, Erik Woodring, IPhones, Chatterjee, Rosenblatt, Barton Crockett Organizations: Apple, Management, Vision, JPMorgan, Apple Watch, Huawei, Amazon, Apple's, CNBC PRO Locations: Cupertino , California, China, F1Q24, U.S, F4Q, C4Q

☆ CNET: You really have to be an early adopter to appreciate Apple's Vision Pro
▼ + stars: | 2024-01-31 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCNET: You really have to be an early adopter to appreciate Apple's Vision ProScott Stein, editor at large at CNET, discusses the pros and cons of Apple's new Vision Pro headset, and what it will take to be an eventual success for the company.

Persons: Scott Stein Organizations: CNET, Apple's

☆ Alibaba-backed Xreal, rival to Apple's Vision Pro, claims it's now an AR glasses unicorn
▼ + stars: | 2024-01-30 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +1 min

That valuation gives the startup unicorn status, the first in the AR glasses industry, Xreal claimed. Augmented reality (AR) technology allows digital images to be imposed over the real world. Xreal's latest AR glasses model, the Air 2 Ultra, is set to start shipping in March. On Jan. 8, Xreal said it had shipped 350,000 AR glasses since the company was launched in 2017. The startup said it plans to use the latest funding for research and development, as well as factory expansion.

Persons: Xreal, — CNBC's Arjun Kharpal Organizations: Xreal, Air, Vision Locations: BEIJING, U.S

☆ Apple has already sold more than 200,000 Vision Pro headsets, report says
▼ + stars: | 2024-01-30 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Apple has already sold around 200,000 Vision Pro headsets, MacRumors reported. Apple's Vision Pro officially launches in the US on February 2. AdvertisementApple has sold around 200,000 Vision Pro headsets since preorders opened, MacRumors reported, citing a source familiar with the company's sales numbers. The Vision Pro is Apple's first new product category since it announced the Apple Watch in 2014. AdvertisementApple is set to embark on its biggest hardware launch in a decade with the Vision Pro.

Persons: —, MacRumors, Min, Chi Kuo, Kuo Organizations: Apple, Vision Pro, Service, TF International Securities, Business, Apple Watch

☆ The first full reviews are in for Apple's Vision Pro. Here's what people are saying.
▼ + stars: | 2024-01-30 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +6 min

Read previewThere's a lot of hype around the new Apple Vision Pro ahead of its launch in the US this Friday. AdvertisementIt's great for entertainment like watching movies …Reviewers seemed to have a positive experience watching movies on the Vision Pro. Spoonauer felt he "could see myself taking the Vision Pro on business trips and using it back at the hotel." "Other headsets have eye tracking and hand tracking, but none have the combination working as smoothly, subtly and intuitively as the Vision Pro," he wrote. Patel called the Vision Pro "a VR headset masquerading as an AR headset."

Persons: —, preorders, MacRumors, Nilay Patel, Mark Spoonauer, Joanna Stern, CNET's Scott Stein, Patel, Stein, Stern, There's, CNBC's Todd Haselton, Spoonauer, peck, Haselton, Slack, it's, I've Organizations: Service, Apple Vision, Apple, Business, Meta, Vision, Meta Quest Locations: visionOS

☆ Silicon Valley literally wants to get into your head — any way it can
▼ + stars: | 2024-01-30 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

A look at the Neuralink brain chip. Apple is set to launch its Vision Pro headset on Friday in what it describes as its big foray into "spatial computing." That space is essentially your head, with the Vision Pro built to create a canvas that emerges before your eyes while you wear it. question, the Vision Pro is also a response to the growing suite of headgear that Mark Zuckerberg has been creating at Meta. Products include the mixed reality Meta Quest Pro and Meta Quest 3, which, like the Vision Pro, are designed to be worn over your head.

Persons: —, they've, Elon Musk, Musk, Neuralink's, Stephen Hawking, Neuralink, Mark Zuckerberg Organizations: Service, Business, Samsung, IDC, Welfare, China's Ministry of Industry, Information Technology, stoke, Apple, Meta, Products, company's Locations: Silicon, Neuralink's

☆ Meta is hoping Apple's Vision Pro can help save the metaverse
▼ + stars: | 2024-01-30 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +3 min

Meta is feeling good about Apple's entry into the virtual reality market. The iPhone maker is preparing to launch its mixed-reality headset, the Vision Pro, later this week. The price for Apple's latest offering has raised eyebrows with those already using the metaverse. It's not the first time Apple's new product has been linked to the rival tech company. Some commentators have theorized that Apple's headset is a form of insurance against Meta.

Persons: —, Zuckerberg's, Zuckerberg Organizations: Meta, Street Journal, Service, Vision, Wall Street, Financial Times, Bloomberg, Apple, Labs, Reality Labs, Business

☆ The CEO behind Chinese startup XReal says its AR glasses will blow Apple's Vision Pro out of the water. Here's why.
▼ + stars: | 2024-01-29 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Read previewEarlier this month, Chinese startup XReal unveiled the Air 2 Ultra, the company's latest augmented reality glasses that blend a virtual world with the user's physical surroundings. The startup says they'll be an "affordable alternative" to rivals like the Apple Vision Pro. Unlike Apple's Vision Pro, Xu says XReal has no intentions to build a fully immersive virtual reality feature into its glasses. Yet, when it comes to its AR capabilities, Xu says his company's is half a decade ahead of Apple's. "I think we're three to five years ahead of them in AR," Chi said in regards to Apple.

Persons: —, Chi Xu, XReal, Xu didn't, Xu, Chi Organizations: Service, Business, pricier, XReal's, Apple Vision, Air, Meta, Bloomberg, Amazon, Apple, Apple's, IDC Locations: Apple's

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe headset wars: Why it's Apple's to loseTwo tech titans are now duking it out in the headset wars. Apple's Vision Pro and Meta's Quests offer different price points, different specs, and most importantly, different visions of the future of virtual reality. And both have big hurdles to clear. This week on TechCheck, why the headset battle is Apple's to lose.

Persons: Apple's

☆ Netflix co-CEO says the app isn't on Apple's Vision Pro because it isn't worth their time yet
▼ + stars: | 2024-01-26 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +2 min

Read previewNetflix co-CEO Greg Peters isn't sold on Apple's Vision Pro yet. "I would say we'll see where things go with Vision Pro." Peters said Netflix concluded that its main audience would not substantially "benefit" from a dedicated app on the Vision Pro. His comments speak to deeper concerns surrounding the Vision Pro, which is set to launch next Friday. AdvertisementPeters acknowledged that there is "always" the chance that the success of the Vision Pro could change Netflix's decision.

Persons: —, Greg Peters isn't, Peters, we're, it's, Ming, Chi Kuo, we've, Mathias Döpfner, Axel Springer Organizations: Service, Apple's, Business, Vision, Netflix, Apple, Meta

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