For the past year, short-term rental booking demand in U.S. deserts has been particularly hot.
According to data from short-term rental analytics firm AirDNA, Arizona’s Phoenix and Scottsdale area, the home of the 2023 Super Bowl, has seen a huge increase in booking demand, up 41% year-over-year, as of December 2022.
This Sonoran Desert location has also seen an uptick in rental supply, with 23,249 listings in December 2022, up 47% year-over-year.
These dynamics have pushed the area’s occupancy rate down 6%.
A similar trend has been playing out in other desert destinations such as California’s Coachella Valley, where the Sonoran eventually meets the Mojave Desert, and in Marfa, Texas, in the Chihuahuan Desert.