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☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

☆ Inside Andy Jassy's plan for Amazon in the generative AI era
▼ + stars: | 2024-04-12 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. By the way, we're wrapping up voting for the championship matchup in our business, tech, and innovation bracket. In today's big story, we're looking at Amazon CEO Andy Jassy's letter to shareholders, which details the tech giant's plan in the age of generative AI . What's on deck:AdvertisementBut first, Amazon, AI, and a letter. The big storyAmazon in the AI ageMichael M. Santiago/Getty Images; Chelsea Jia Feng/BIThe generative AI revolution is coming, and Amazon wants in on the ground floor.

Persons: —, We've, Andy Jassy's, Michael M, Chelsea Jia Feng, Andy Jassy, Ana Altchek, Jassy, that's, Andy Jassy Mike Blake, Eugene Kim, Jassy's, Phillip Faraone, Gregor Fischer, Noam Galai, Here's, it's, Morgan Stanley, Ben Bergman, Rebecca Zisser, Adam Neumann, Neumann, Samantha Lee, Bon Appétit, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Amazon, Getty, AWS, Bridgewater Associates, Pfizer, Reuters, Prime, TechCrunch, Games, New York Times, Visual China, BI, JPMorgan Chase, Citigroup, Coachella Locations: Wells Fargo, New York, London

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
▼ + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.

Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha

☆ More startups are paying for ChatGPT as generative AI becomes a go-to tool for tech employees like engineers
▼ + stars: | 2024-03-26 | by ( Samantha Stokes | ) www.businessinsider.com time to read: +6 min

65% of startups on Kruze Consulting's platform are paying for OpenAI, up from just 3% when the chatbot launched in late 2022. Back then, OpenAI had an API service that one to three percent of his clients were using, Jones told Insider in an interview. At fintech unicorn CloudWalk, which is building a payments network, a few engineers started using ChatGPT Plus on their own and praising the application on company Slack channels. Indeed, the growing adoption of ChatGPT is creating demand for engineers who are especially savvy at using generative AI to get work done more quickly. "The feedback we got, which is indirectly related to our using AI, is that investors didn't understand how our team has so many clients and has built so much," Siegal said.

Persons: Healy Jones, OpenAI, Jones, Luis Silva, Carlyle, Lauder, ChatGPT, Silva, We're, CloudWalk, he's, Anthropic, GitHub Copilot, Jared Siegal, Siegal, Copilot, Axel Springer Organizations: Kruze Consulting, OpenAI's, Business, OpenAI, Kruze, ChatGPT, eBay, Slack, ChatGPT Enterprise, Lauder Companies Locations: Brazil, Kruze, GitHub

☆ Digital firm Kevel raised $23 million to help brands stand up advertising businesses. Here's the pitch deck it used to take on giants like Criteo and Epsilon.
▼ + stars: | 2024-03-21 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses. Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel's products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to an audience tool that collects retailers' first-party data. Kevel competes with a growing number of adtech firms that help retailers stand up ad businesses, like Criteo, Epsilon, and Microsoft. Kevel doesn't sell ads, which Avery said the firm benefits from as more retailers like Target's Roundel take their ad businesses in-house.

Persons: Kevel, James Avery, Puja Rios, —, Avery, Morgan Stanley Organizations: Business, Walmart, Epsilon, Microsoft, Interactive, Fulcrum, Partners, Godwin Capital Group, Iberis, Dunnhumby Ventures, Commerce Ventures

☆ A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos
▼ + stars: | 2024-03-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementBusiness Insider confirmed that the cause of the error was a brief "server anomaly" at PubMatic, an adtech company. A PubMatic spokesperson said the anomaly, at one of its US data centers, caused "abnormally high CPMs being passed to the publisher ad server on a limited number of impressions." The PubMatic error occurred in the communication that happened between the SSP and PubMatic's ad server, according to the company. The actual financial impact for individual publishers and adtech companies is likely to be minimal.

Persons: —, Nicolas Schueller, Adomik, Friday's snafu, Kargo, aren't, PubMatic, Scott Messer Organizations: Service, Business, Publishers, CNN, AMC Networks, Fox, The New York Times, Delta Airlines, Comcast Locations: PubMatic, Friday's

☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
▼ + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.

Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti

☆ YouTube's mass exodus of stars show the uncertainty of the creator economy
▼ + stars: | 2024-03-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.

Persons: —, we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London

☆ Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.
▼ + stars: | 2024-03-12 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewAmazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers. About 70% to 80% of advertisers' Amazon budgets go to search ads that drive sales, said Laura Meyer, founder and CEO of Amazon agency Envision Horizons. But Amazon is increasingly investing in adtech to grow its ad business beyond search placements and better compete with giants like Meta and Google. AdvertisementPower said that brands often spend 8% of Amazon sales on ads — mostly search ads that drive sales. He said clients are now increasing budgets to represent 12% to 15% of Amazon sales, with the incremental dollars going toward Amazon's adtech formats.

Persons: —, Laura Meyer, Patrick Miller, Mark Power, Power, Horizon's Meyer, it's, Ross Walker, They've Organizations: Service, Amazon, Meta, Google, Business, Trade Locations: Acadia

☆ Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business
▼ + stars: | 2024-03-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.

Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Seeking nominations for the 2024 rising stars of adtech
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementWe're seeking nominations for Business Insider's third annual list showcasing the rising stars of advertising tech, and we want to hear from you. Criteria and methodologyThe list will profile talent at adtech companies, as well as adtech specialists at ad agencies, publishers, retailers, and platforms.

Persons: — Organizations: Service, Business

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
▼ + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.

Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech

☆ Google 'missed an opportunity' to solve cookieless advertising, says The Trade Desk CEO
▼ + stars: | 2024-02-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThe Trade Desk CEO and founder Jeff Green thinks that Google missed its chance to build an advertising product that works without using third-party cookies. To replace cookies, Google is pushing marketers to test cookieless ads with its own set of technologies called Privacy Sandbox. The Trade Desk wields significant influence in the digital ad industry, and Google is the company’s biggest competitor. AdvertisementHowever, The Trade Desk also sells some ad tools for publishers, which some experts say replicates Google's sprawling suite of ad products. The Trade Desk reported $1.95 billion in 2023 revenue, a 23% year-over-year growth.

Persons: —, Jeff Green, Green, ”, we’ve, “, ” Green Organizations: Service, Google, Business, Trade

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Shopify is launching an ad product that takes a page from Meta's playbook
▼ + stars: | 2024-02-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. However, Shopify Audiences is only available to Shopify's large enterprise merchants to help supplement their existing ad campaigns. Shopify claims that Shop Campaigns have helped brands like Thrive Cosmetics and Caraway acquire more than 1 million customers. He compared Shopify Campaign to Meta's now defunct Audience Network, where Meta placed ads on publishers' websites outside of Meta.

Persons: Shopify, Baranauskas, —, Glen Coates, James Borow, spender, Meta, They're, Borow, Mike Ryan Organizations: Google, Meta, Business, Audience Network, Facebook Locations: adtech, Meta, Shopify

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Check out the pitch deck that helped mobile adtech startup Big Happy raise $2.5 million in Series A funding
▼ + stars: | 2024-01-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

These types of campaigns typically take only a few days to build, Big Happy says. Big Happy CEO Jonathan Frohlinger said the company differs from others in the space because it's built its own tech in-house. Infolinks is now taking a 10% stake in Big Happy, which values the mobile ad firm at $25 million. "Jonathan and Big Happy are trying to do the opposite of that and innovate in an incredibly vanilla environment." Check out the investor pitch deck Big Happy used to raise its $2.5 million Series A round.

Persons: —, Big, Happy, Jonathan Frohlinger, Infolinks, Bob, Jonathan Organizations: Service, Business, Big Happy, Pillsbury, Royal, Big Locations: New York, Royal Caribbean

☆ A career coach shares the top industries hiring Gen Z and millennials in 2024 — and where layoffs might happen
▼ + stars: | 2024-01-18 | by ( Elle Hardy | ) www.businessinsider.com time to read: +7 min

Eliana Goldstein is a career coach for millennial and Gen Z workers. AdvertisementThis as-told-to essay is based on a conversation with Eliana Goldstein, a 35-year-old career coach from New York City. As a career and success coach who predominantly works with millennials and Gen Zers, I help people create careers that don't make them dread Monday morning . From there, we work on strategies to determine the right career path for them, then execute and land the job. Hospitality companies collect data on their guests, such as booking information and reviews, while tech companies collect data on consumer spending habits, among other things.

Persons: Eliana Goldstein, —, millennials, Gen Zers, it's, We've, It's, They're Organizations: Service, Tech, Hospitality, Employers, Technology Locations: New York City

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