Chefs walk past the logo of Israeli start-up Redefine Meat which produces 3D printed plant-based vegan meat, at SIAL food and innovation exhibition in Villepinte, near Paris, France October 19, 2022.
REUTERS/Benoit TessierPARIS, Oct 19 (Reuters) - The arrival of veggie meat dishes on Parisian steakhouse menus with names such as "tenderloin" and "flank" poses a challenge to French government efforts to ban meat names for plant-based products.
The products of Redefine Meat made their debut in a Parisian restaurant this week after the Israeli startup firm struck a deal with importer Giraudi Meats to drive European distribution of its "New Meat" steak cuts produced on 3D printers.
Beyond Meat (BYND.O), one of the world's leading plant-based meat producers, cut its revenue forecast last week.
Redefine Meat sells its New Meat in almost 1,000 restaurants in Israel, Britain, the Netherlands and Germany, and they currently pay about $40 per kilo for its steak cuts.