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☆ Meta's mandatory return to office is 'a mess'
▼ + stars: | 2023-09-29 | by ( Kali Hays | ) www.businessinsider.com time to read: +5 min

Meta's return to office mandate has gone about as well as the metaverse so far. One person noted that, after days of trying to get a room for a meeting at Meta's campus in Menlo Park, a small room became available. They assume the backlog of remote work applications to be "in the thousands." Coming in to be on ZoomOne employee noted their team is mostly in other offices. Others are in the same boat, at least for several more weeks, as they wait for remote work applications to be approved.

Persons: They've, Meta's, let's, they're, We've, Adam Mosseri Matt Winkelmeyer, Adam Mosseri, Instagram, they'd, Lori Goler Organizations: Meta, Menlo Park Locations: Menlo Park

☆ Meta is spending $181 million to end a lease on an office it never moved into, report says — as Big Tech continues to reassess the role of in-person work
▼ + stars: | 2023-09-27 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Meta had 18 years remaining on the lease for an eight-storey office in London, the FT reports. AdvertisementAdvertisementMeta has paid $181 million to end its lease on an office in London that it never moved into, the Financial Times reported. And last December, Meta moved out of two of its New York offices. AdvertisementAdvertisementAfter office workers generally worked from home during COVID-19, many bigger companies have now mandated returns to office. AdvertisementAdvertisement"Working from home during the various Covid lockdowns tore up the rulebook for office workers, allowing a level of freedom as to where (and when ?)

Persons: Meta, —, Matthew Saperia, Peel Hunt, Mark Zuckerberg's, Adam Mosseri, Paul Jayson, DLA Piper, lockdowns Organizations: Big Tech, Service, Financial Times, Peel, Triton, Meta, Estate Locations: London, New York, King's, COVID

☆ Instagram's Threads never wanted to be a platform for hard news or politics. Now it's blocking searches about COVID-19.
▼ + stars: | 2023-09-12 | by ( Tom Carter | ) www.businessinsider.com time to read: +3 min

Users on Threads are unable to search for COVID-19-related terms including "coronavirus" and "vaccines." It's the latest sign that Meta is reluctant for Threads to become a place for news and politics. Terms such as "vaccination" and "long Covid" also fail to bring up any results and redirect users to external websites. The screen Threads users currently see if they try to search for COVID-19-related topics. The social media giant has attempted to cast Threads as a positive, brand-friendly environment where topics such as news and politics are largely sidelined.

Persons: Meta, Insider's Nathan McAlone, Adam Mosseri Organizations: Service, Centers for Disease Control, The Washington, Meta, Facebook Locations: Wall, Silicon

☆ Instagram boss Adam Mosseri shared his career history on Threads, and it includes his humble start as a bartender and waiter
▼ + stars: | 2023-09-07 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Instagram boss Adam Mosseri revealed on Threads that he had a stint in hospitality early in his career. Mosseri worked as a bartender and waiter and started his own design firm before joining Facebook. Mosseri, who graduated from New York University with a major in Information Design, hasn't listed these roles in his LinkedIn profile. He is now running Zuckerberg's latest venture, Threads – the Twitter-like social media platform that launched earlier this year to much fanfare. Mosseri recently moved back to the US after spending a year in London where he led Instagram from the UK capital.

Persons: Adam Mosseri, Mosseri, Instagram Organizations: Facebook, Service, Meta, New York University, Academy of Art University Locations: Wall, Silicon, San Francisco, London

☆ How Instagram's expansion of 'Close Friends' to feed posts could signal a new strategy to boost growth
▼ + stars: | 2023-09-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Instagram is testing a "Close Friends" feature for the feed, the company confirmed. The Meta-owned platform is starting to test a feature that will allow users to post content in their feed to a "Close Friends" audience — similar to the Close Friends feature the app rolled out for stories. "We're testing the ability for people in select countries to share feed posts with their Close Friends," a Meta spokesperson told Insider in an email. Coming to Instagram 🔥 Close Friends feed post. Instagram's push to expand "Close Friends" could signal a bigger change in how the company is thinking about what users want.

Persons: Instagram, Alessandro Paluzzi, Lia Haberman, —, haring Organizations: UCLA

☆ Popular tech YouTuber finds the iPhone beats out Android in a head-to-head comparison, but says it's impossible to declare an 'objective winner'
▼ + stars: | 2023-09-05 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +3 min

Prominent tech reviewer and YouTuber MKBHD weighed in on the age-old Apple vs. Android debate. This video comes after Instagram head Adam Mosseri reignited the debate by declaring Android better. To figure out your own personal winner, Brownlee suggested viewers give each of the 7 categories a rating from 1 to 5 based on how much they care about it. Then, based on the earlier head-to-head, viewers should add up the scores they gave all of the iPhone-won categories and the scores they gave to the Android-won categories. AdvertisementAdvertisementFollowing this weighted system, Brownlee found his personal winner was Android, which he said he uses as his main device while also using an iPhone.

Persons: YouTuber MKBHD, Apple, Adam Mosseri, YouTuber Marques Brownlee, That's, Brownlee, doesn't, Instagram Organizations: Apple, Service Locations: Wall, Silicon

☆ Social Media Is Dead: Instagram, TikTok Replaced by Group Chats, Messaging
▼ + stars: | 2023-08-30 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +15 min

Frustrated with the state of the platform, Breuning launched the "Make Instagram Instagram Again'' crusade in 2022. Influencers, marketers, average users, and even social-media executives agree: Social media, as we once knew it, is dead. Social media to social mediaNo app better defines the changing nature of social media than Instagram. "I'm honestly just tired of social media," said 23-year-old Walid Malb, who works in the creator economy. Amanda Perelli is a senior creator economy reporter covering social media influencers, advertising and marketing trends for Insider.

Persons: Tati, everyone's, Bruening, Breuning, algorithmically, Kylie Jenner, Adam Mosseri, Instagram, Jeffrey Gerson, Sarah Frier, Influencers, Mosseri, Hannah Stowe, Andrea Casanova, Casanova, I'm, Walid Malb, —, Gerson, Nina Haines, Victoria Johnston, Johnston, Lia Haberman, Alpha, they're, Haberman, wouldn't, Amanda Perelli, Bradley Organizations: Bloomberg, Apple, Twitter, UCLA, American Influencer Council, Social, . Locations: Instagram, New York, Similarweb, Castro, Geneva

☆ Meta’s Threads is finally available on desktop
▼ + stars: | 2023-08-22 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

New York CNN —Threads users, rejoice: the app is rolling out its highly anticipated web version Tuesday. The company says it plans to add more desktop features in the future. Threads has been steadily rolling out smaller updates but the hotly demanded web version could help reignite stronger user engagement. Meta's Threads is rolling out desktop access for users starting on Tuesday. Meta employees have for weeks teased that a desktop version of Threads was in the works and being tested internally.

Persons: —, X, Elon Musk, Instagram, Adam Mosseri, “ it’ll, “, Mark Zuckerberg, ”, we’re Organizations: New, New York CNN, Twitter, Meta, CNN, DMs Locations: New York

☆ Meta to soon launch web version of Threads in race with X for users
▼ + stars: | 2023-08-21 | by ( ) www.reuters.com time to read: +1 min

Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/Illustration Acquire Licensing RightsAug 20 (Reuters) - Meta Platforms (META.O) is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned. The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists. Meta did not give a date for the launch, but Instagram head Adam Mosseri said it could happen soon. It will soon roll out an improved search that could allow users to search for specific posts and not just accounts.

Persons: Dado Ruvic, Meta, Adam Mosseri, Mosseri, Yuvraj Malik, Gokul, Christian Schmollinger, Arun Koyyur Organizations: REUTERS, Street, Thomson Locations: Bengaluru

☆ Threads to launch web version, one of its largest updates yet
▼ + stars: | 2023-08-21 | by ( Sebastian Cahill | ) www.businessinsider.com time to read: +2 min

Threads, X's main competitor, will introduce a web version soon, WSJ reported. The web-based Threads is being tested internally, according to Instagram head Adam Mosseri. "We've been using an early version internally for a week or two," Mosseri said in a Threads comment. According to their data, on its highest traffic day, July 7, there were 49 million daily active users worldwide on Androids; the next week, there were only 23.6 million active daily users. As Threads attempts to catch up with X, more updates have been promised by Mosseri and Meta CEO Mark Zuckerberg in recent weeks, including improved search capabilities.

Persons: Instagram, Adam Mosseri, Mosseri, Mark Zuckerberg Organizations: Service, Street Journal, Mosseri Locations: Wall, Silicon

☆ Publishers see dramatic drop in Facebook referral traffic as the social platform signals exit from news business
▼ + stars: | 2023-08-17 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

The Meta-owned company has quietly made changes in recent months that have dramatically reduced referral traffic to media outlets, more than half a dozen publishers told me. The move has put considerable dents in the daily traffic publishers see, with the damage appearing to be more pronounced among those who publish more hard news-oriented content. One publisher told me they’ve witnessed a more than 30% drop in year-over-year referral traffic. The recent changes reduce the already lackluster levels of referral traffic even more. Meta has long argued that publishers need Facebook more than Facebook needs publishers.

Persons: you’ve, ”, they’ve, Mark Zuckerberg, Meta, Zuckerberg, Adam Mosseri, ” Mosseri, Donald, Trump Organizations: CNN, Facebook, Meta, Big Tech, “, Congress, Instagram, ” Publishers Locations: lockstep, Canada

☆ Threads doesn't seem to be catching on — and X is losing some once-loyal users. Gen Zers share what they think is missing.
▼ + stars: | 2023-08-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Threads is struggling to retain users, and X is losing popularity among some Gen Zers. Two Gen Zers say social media is about building an online community with those who share your views. When Threads first launched, some Gen Zers shared their excitement for Threads' potential to be the "go-to social media platform for venting and sharing among Gen Z." Insider contacted more Gen Zers to learn their opinions on Threads and find out what attracts them to the apps they use daily. Rose said the text-based X app is for her inner thoughts, while image-based Instagram is for catching up with old friends.

Persons: Zers, Elon Musk's

☆ Mark Zuckerberg said its Threads community is 'on the trajectory I expect' despite its plummeting daily user base
▼ + stars: | 2023-08-05 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg said its Threads user base is "on the trajectory I expect" despite many users leaving already. The Meta chief said it has been a "good week for Threads" in a post on the text-based app. Mark Zuckerberg said it has been a "good week" for Meta's new social network Threads in spite of its daily active user base plummeting since its launch. The data showed it had 8 million users at the end of July, down from a high of 44 million days after Threads launched on July 5. Zuckerberg wrote in a Threads post: "A good week for Threads.

Persons: Mark Zuckerberg, Zuckerberg, Instagram, Adam Mosseri, Meta didn't

☆ Threads' user base has plummeted more than 80%. Meta's app ended July with just 8 million daily active users.
▼ + stars: | 2023-08-04 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Threads closed July with 8 million daily active users, down 82% from its peak, according to Sensor Tower data. Meta's Twitter clone, which launched July 5, had 44 million daily active users on July 7. Data from the market intelligence firm Sensor Tower showed Meta's Twitter clone ended July with 8 million daily active users. That's about an 82% drop from its peak daily active user count of 44 million just days after Threads launched, Sensor Tower reported. Since then, Threads has added a following tab on its feed, among other features, Threads programmer Cameron Roth wrote in a Threads post.

Persons: Mark Zuckerberg, haven't, buzzy influencers, Zuckerberg, Adam Mosseri, Mosseri, Cameron Roth Organizations: Twitter, Meta

☆ Instagram boss Adam Mosseri reveals behind-the-scenes details on the launch of Threads and 5 other takeaways about Instagram, creators, and more
▼ + stars: | 2023-08-03 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Instagram's new app, Threads, has dominated the discourse around Meta since its July 5 launch. With the launch of Threads, Instagram and its top executive, Adam Mosseri, have been enjoying the limelight. Mark Zuckerberg was "by far the most convicted" about launching Threads as a separate app, Mosseri said on the podcast. "But, the thing is, we're not a messaging app," Mosseri noted. Mosseri has a bias for simplicity and said he recognizes that the Instagram app is overrun with too many features.

Persons: Adam Mosseri, Harry Stebbings, Mosseri, Stebbings, Instagram's Adam Mosseri, Mark Zuckerberg, Meta, Instagram, Instagram hasn't, TikTok, we've, we're, he's, exes Organizations: LinkedIn, VidCon Locations: Pinterest, Instagram

☆ Days after Mark Zuckerberg said Threads had lost more than half its users, the head of Instagram is moving back to the US after just a year in London
▼ + stars: | 2023-08-01 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Adam Mosseri, the head of Instagram, has moved back to the US after a year in London. His relocation comes four days after Mark Zuckerberg said Threads had lost more than half its users. Adam Mosseri, the head of Instagram, is moving back to the US after spending a year in London, England, he said Monday. Mosseri's announcement also comes just four days after Mark Zuckerberg said Threads had lost more than half its users, Reuters reported, after rapidly reaching 100 million signups in just five days. Soon after his announcement, the Instagram boss told Threads users to "hang tight" for an improved desktop app as well.

Persons: Adam Mosseri, Mark Zuckerberg, Mosseri, Meta's, Meta, Zuckerberg, Instagram, — Organizations: Reuters, Bloomberg, London, Meta, The Financial Times, Daily Mail Locations: London, England, British, San Francisco, Silicon, Bay

☆ Over half the people who signed up for Threads have stopped using it already, prompting Mark Zuckerberg to push for 'hooks' to entice users, report says
▼ + stars: | 2023-07-28 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Threads took just five days to reach 100 million users when it launched earlier this month. But Mark Zuckerberg told staff that more than half of them haven't kept using the app, per Reuters. Threads has lost more than half its users, Mark Zuckerberg told staff on Thursday, according to Reuters. Meta's text-based app, designed to compete with Twitter, reached 100 million users in just five days — beating ChatGPT's time to reach the same milestone. Threads was conveniently launched just days after Elon Musk annoyed many Twitter users by setting temporary limits on viewing tweets.

Persons: Mark Zuckerberg, haven't, Zuckerberg, Adam Mosseri, Elon Musk, Meta Organizations: Meta, Morning, Reuters, Twitter

☆ Meta's Threads just got an update that users have been begging for
▼ + stars: | 2023-07-25 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

In this photo illustration, the Threads logo by META is displayed on a smartphone with Twitter logo in the background. Threads is the new social network from Meta Platforms which was launched on the 5th of July 2023. Many users have been asking Meta executives like CEO Mark Zuckerberg and Instagram chief Adam Mosseri for the feature since Threads first launched earlier this month . Threads first launched on July 5 while a series of outages and controversial rate limit policies were impacting Twitter users. The platform quickly climbed to 100 million users, though engagement on the app has since tapered.

Persons: Mark Zuckerberg, Adam Mosseri, Meta, Elon Musk Organizations: Meta, Elon, Twitter

☆ Twitter X logo: Elon Musk rebrands social media platform
▼ + stars: | 2023-07-24 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —In a radical rebranding, Twitter owner Elon Musk has replaced Twitter’s iconic bird logo with X.Musk made the shock announcement of his plans early Sunday. “Interim X logo goes live later today,” he wrote, shortly before sharing a photo of Twitter’s headquarters lit up by a giant new X. Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. Twitter had 238 million active users prior to being taken private by Musk in October 2022. Musk explained his approach to free speech by saying: “Is someone you don’t like allowed to say something you don’t like?

Persons: Elon Musk, Musk, X.com, ”, “ adieu, Mary ”, Twitter's, David Odisho, Linda Yaccarino, Twitter, Mills, Adam Mosseri Organizations: New, New York CNN, Twitter, Facebook, SpaceX, Tesla, Defamation League, Free Press, GLAAD, Meta Locations: New York, Twitter's San Francisco

☆ 'Android's now better than iOS': Instagram boss weighs in on the age-old iPhone vs. Android debate
▼ + stars: | 2023-07-23 | by ( Haley Tenore | ) www.businessinsider.com time to read: +3 min

Instagram head Adam Mosseri said Android is "now better" than Apple's iOS. Which is better: iPhone or Android? "Android's now better than iOS," Mosseri posted on Threads in response to tech YouTuber Marques Brownlee, aka MKBHD, who had asked for people's best tech "hot takes." Both Android and iOS have been wildly successful since the introduction of the first iPhone and Android phones in 2007 and 2008, respectively. As of the first quarter of 2023, Apple held an estimated 52% US smartphone market share, with Samsung the runner-up with a 27% share.

Persons: Adam Mosseri, YouTuber Marques Brownlee, reigniting, Android's, Mosseri, Marques Brownlee, MKBHD, Apple hasn't, Sameer Samat Organizations: Android, Morning, iOS, Meta, Counterpoint Research, Apple, Samsung, Google, Lenovo

☆ Why Threads will never be the new Twitter
▼ + stars: | 2023-07-23 | by ( Paris Marx | ) www.businessinsider.com time to read: +12 min

While Twitter became popular as a place to stay informed and get access to critical information, Meta wants Threads to be a hangout space for lifestyle brands and influencers. Enter: ThreadsIn a Threads post, Mosseri said that the company's goal "isn't to replace Twitter" but "to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations." In other words, Threads isn't targeting the entire Twitter user base, just a segment of it. On some level, Threads' aversion to Twitter's free-flowing conversation makes sense — discourse on Twitter can get pretty toxic. In its bid for a cash-cow app, Threads is foregoing everything that made Twitter special — no political debate, no train updates, no crowdsourcing breaking news.

Persons: Mark Zuckerberg's, Adam Mosseri, Meta isn't, Donald Trump, —, Mosseri, Meta, Musk, it's, Jennifer S, that's, Paris Marx Organizations: Meta, Elon, Twitter, Facebook, Google, Transportation Locations: Australia, Canada, California, Paris

☆ Why Zuckerberg's Threads App Will Never Be the New Twitter
▼ + stars: | 2023-07-23 | by ( Paris Marx | ) www.businessinsider.com time to read: +12 min

Threads, the newest social-media app from Meta, rocketed past 100 million users less than a week after it went live. The app has since been hailed as the Twitter replacement people have been clamoring for since Elon Musk's takeover — and bungling — of the platform. That's because Meta isn't trying to fill the shoes of its competitor. In other words, Threads isn't targeting the entire Twitter user base, just a segment of it. In its bid for a cash-cow app, Threads is foregoing everything that made Twitter special — no political debate, no train updates, no crowdsourcing breaking news.

☆ After creators flocked to Instagram Threads, Meta's challenge is to keep them from fleeing
▼ + stars: | 2023-07-21 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +11 min

The one major app that's eluded him: Twitter. Threads skyrocketed out of the gate in large part because it was easy for existing Instagram users to create accounts on the new messaging service and connect with their established following. watch nowCurrently, Threads users are unable to search for topics or hashtags that represent hot topics. That could entice some people to use Twitter over Threads, said Tameka Bazile, who works in artist relations and marketing at Time. Like with Threads, creators will wait to see how Twitter works for their peers before "spending much more time making content there," Kaletsky said.

Persons: Jaap Arriens, Brian Moller, Prince, he's, Moller, It's, Elon, Mark Zuckerberg pounced, He's, Caspar Lee, There's, Lee, Adam Mosseri, Jack Whitehall, Musk, Thilina, Marcel Floruss, Floruss, Floruss isn't, Chas Lacaillade, Lacaillade, Tameka Bazile, Bazile, they've, Twitter hasn't, Brendan Gahan, Mekanism, Gahan, Sasha Kaletsky, Kaletsky, Jack Appleby, Appleby, Zuckerberg, Elon Musk, Gary Vaynerchuk Organizations: Nurphoto, Getty, YouTube, Twitter, Meta, Instagram, Rocket, Ventures, LinkedIn

☆ Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched
▼ + stars: | 2023-07-19 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Users are only spending 6 minutes on the app a day — down from 21 minutes, according to Similarweb data. Threads is losing daily users just as fast as it gained them. On July 7, two days after the app's launch, users were on Threads for around 21 minutes a day on average. In a Threads post, Cameron Roth, a software engineer for Instagram and Threads, announced a slate of new bug fixes and upgrades to the platform's feed and follow features. Mosseri echoed Zuckerberg's early enthusiasm in a Saturday Threads post, also sent to Insider by a Meta spokesperson.

Persons: Elon, Meta, Adam Mosseri, Mark Zuckerberg, Mosseri, Cameron Roth Organizations: Meta, Twitter Locations: Similarweb

☆ Threads now has ‘tens of millions’ of daily users. But its honeymoon phase may be over
▼ + stars: | 2023-07-19 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

After surpassing 100 million user sign-ups in less than a week, user engagement on Threads has slowed. Threads daily active users fell from 49 million on July 7, two days after its launch, to 23.6 million users last Friday, according to a report published this week by web traffic analysis firm Similarweb. “I’m very optimistic about how the Threads community is coming together,” Meta CEO Mark Zuckerberg said in a post on the platform Monday. “We’re clearly way out over our skis on this,” Mosseri said in a Threads post the week of the app’s launch. Threads could be a way for Meta to eke additional engagement time out of its massive existing user base.

Persons: It’s, “, Mark Zuckerberg, who’s, Adam Mosseri, ” Mosseri, Mosseri, ” Meta, Elon Musk, ”, Ali Mogharabi, Musk, Scott Kessler, ” Kessler Organizations: New, New York CNN, Meta, Twitter, ”, ” Morningstar Locations: New York

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