JetBlue Airways plans to add domestic first-class seats in 2026 on airplanes that don’t have its top-tier Mint class, the latest initiative to win over higher-paying customers and get back to profitability.
All of JetBlue’s Airbus aircraft without Mint, the airline’s lie-flat seats, will have two or three rows of domestic first-class seats, Marty St. George, JetBlue’s president, said in a note to employees.
“Since launching Mint over a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,’” St. George said.
Let’s keep our competitors guessing,” St. George wrote.
St. George, JetBlue’s former commercial chief, came back to the New York-based airline earlier this year to help new CEO Joanna Geraghty return JetBlue to profitability and cut costs.
Persons:
Marty St, George, we’ve, Joanna Geraghty
Organizations:
JetBlue Airways, Airbus, Mint, ”, JetBlue, Northeast, U.S, Spirit Airlines, American Airlines, CNBC, Alaska Airlines
Locations:
” St, New York, Florida, U.S, Boston, Madrid