Apple 's commitment to privacy could soon pay off by giving it a leg up over its competitors, according to Rosenblatt.
That's because Apple, unlike AI predecessors, has put privacy front and center as part of its AI marketing push and architecture," Crockett wrote.
"Apple laid out what it called a Private Cloud Compute architecture that keeps personal information on personal devices, and does not allow non-permissioned release of that information to anyone else, including Apple and third party LLMs," he added.
An additional advantage for Apple comes from its AI approach, which allows the firm some immunity from cost pressures at hyperscalers.
Against this backdrop, Crockett sees the scales "tipping the AI risk/reward in favor of Apple."
Persons:
Rosenblatt, Barton Crockett, Crockett, Michael Bloom
Organizations:
Apple, hyperscalers