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☆ Bud Light controversy cost AB InBev about $395 million in lost US sales
▼ + stars: | 2023-08-03 | by ( Michelle Toh | ) edition.cnn.com time to read: +3 min

Hong Kong CNN —The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. AB InBev said Thursday that US revenue fell 10% in the second quarter as sales of its top brand slumped. AB InBev responded by saying it took its responsibilities to investors seriously. “Most consumers surveyed are favorable towards the Bud Light brand and approximately 80% are favorable or neutral,” the drinks maker added. Like many other businesses, AB InBev has rolled out cost-cutting measures this year, as it seeks to defend its global lead.

Persons: Bud Light, Bud, influencer Dylan Mulvaney, Kid Rock, Ron DeSantis, ”, Mulvaney, Michel Doukeris, Stella Artois, — Juliana Liu Organizations: Hong Kong CNN, InBev, Revenue, Florida, Bud Light, Modelo Locations: Hong Kong, United States, North America, Canada, Belgian, Corona, China, Brussels, South Africa, Colombia

☆ Robinhood swaps meme-green tights for duller look
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +2 min

Robinhood logo is seen on a smartphone in front of a displayed stock graph in this illustration taken, July 2, 2021. REUTERS/Dado Ruvic/NEW YORK, Aug 3 (Reuters Breakingviews) - Robinhood Markets (HOOD.O) is looking more grown-up - and more boring. The problem: Users are still fleeing, and nearly half of revenue comes from interest that is destined to fade. Robinhood warned last quarter that a 100 basis-point drop in interest rates would lead to a hit equivalent to an 11% fall in revenue. When the Federal Reserve eventually turns to cutting rates, Robinhood will need more users to fill that hole.

Persons: Dado Ruvic, Vlad Tenev, ” That’s, Robinhood, Ben Winck, Jonathan Guilford, Sharon Lam Organizations: REUTERS, Reuters, Stock, Federal Reserve, Twitter, Adidas, InBev, Thomson

☆ Bud Light owner AB InBev beats forecasts in quarter dominated by boycott
▼ + stars: | 2023-08-03 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida. Anheuser-Busch InBev , the world's biggest brewer, on Thursday smashed profit expectations during a quarter that saw a social media-driven boycott of its bestselling Bud Light beer in the U.S. AB InBev's U.S. revenues were down 10.5% in the second quarter, according to its results, as core profit fell 28.2%. In its earnings statement, AB InBev said research conducted on its behalf through a third-party firm showed 80% of 170,000 consumers surveyed were "favorable or neutral" towards the Bud Light brand. The company did not specifically mention the Bud Light boycott

Persons: Bud Light, influencer Dylan Mulvaney, Zak Stambor Organizations: Anheuser, Busch, Busch InBev, U.S, InBev, Bud, Constellation Brands, Modelo, InBev's, Insider Intelligence, Bud Light Locations: Miami , Florida, Belgium, United States

☆ Adidas and AB InBev influencer hangover may return
▼ + stars: | 2023-08-03 | by ( ) www.reuters.com time to read: +3 min

LONDON, Aug 3 (Reuters Breakingviews) - Adidas (ADSGn.DE) and Anheuser-Busch InBev (ABI.BR) are showing some unexpected resilience in the face of influencer trouble. Belgium beer producer AB InBev, meanwhile, grappled with a different influencer headache. The world's largest brewer experienced an April consumer boycott after picking transgender influencer Dylan Mulvaney to promote its popular Bud Light brew. And while AB InBev say 80% of its consumers still look favourably or are neutral on Bud Light, the brand was dethroned as the top selling U.S. beer in May. Still, Adidas trades at 10 times its forecast 2025 EBITDA, below its peer Nike's (NKE.N) 16 times, and AB InBev trails Heineken (HEIN.AS) by an even larger margin.

Persons: Kanye West, Ye, influencer Dylan Mulvaney, Bud Light, Karen Kwok, Lisa Jucca, Sharon Lam Organizations: Adidas, LONDON, Reuters, Anheuser, Busch InBev, InBev, Heineken, Twitter, Thomson Locations: Garden City , New York, U.S, Belgium, North America, Mexico

☆ Molson Coors bumps up annual forecast on strong demand for premium beers
▼ + stars: | 2023-08-01 | by ( ) www.reuters.com time to read: +2 min

Aug 1 (Reuters) - Molson Coors Beverage (TAP.N) on Tuesday raised its annual sales and profit forecasts, boosted by strong demand for its core brands Miller Lite and Coors Light. For the Americas segment, Molson Coors' net sales rose 10.7% in the second quarter as it shipped more premium beers. Molson Coors now expects full-year 2023 sales to grow in high single-digit percentage, on a constant currency basis. Annual underlying income before income taxes is expected to increase between 23% and 26%, on a constant-currency basis, compared with a low single-digit percentage increase forecast earlier. However, Molson Coors posted second-quarter sales of $3.27 billion, missing estimates of $3.29 billion, according to Refinitiv data.

Persons: Brown, Forman, InBev's Bud, influencer Dylan Mulvaney, Bud Light, Roth, Bill Kirk, Molson Coors, Savyata Mishra, Milla Nissi, Shounak Organizations: Molson Coors Beverage, Miller Lite, Anheuser, Busch InBev, Constellation Brands, Molson Coors, InBev's, Coors, Molson, Thomson Locations: U.S, Chicago, Bengaluru

☆ Ron DeSantis' newest problem: The majority of likely Republican primary voters don't want a candidate devoted to fighting 'woke'
▼ + stars: | 2023-07-31 | by ( Madison Hall | ) www.businessinsider.com time to read: +3 min

GOP presidential candidate and Florida Gov. Likely Republican voters, however, told the New York Times they'd prefer the government stay away from limiting what corporations can support. Ron DeSantis' presidential campaign is in hot water after a majority of likely Republican voters said they want the government to stay away from influencing what corporations can and can't support. As he continues to double and triple-down on his anti-woke schtick, it doesn't seem like it's doing him many favors in the race to become the GOP presidential nominee. But as his presidential campaign falters and likely GOP voters make it clear that fighting "wokeism" isn't a priority, DeSantis keeps belaboring the point.

Persons: Ron DeSantis, Bud Light, it's, Donald Trump, falters, Dylan Mulvaney, Bud Light's, Sen, Marco Rubio Organizations: Florida Gov, Republican, New York Times, Service, GOP, AB InBev Locations: Wall, Silicon, Florida

☆ Bud Light maker to lay off hundreds of US corporate staff after sales slump - CNN
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +1 min

[1/2] FiILE PHOTO: Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. Picture taken October 21, 2020. REUTERS/Richa NaiduJuly 26 (Reuters) - Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement. The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported. Reporting by Gokul Pisharody in Bengaluru; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.

Persons: Bud, seltzer, Richa Naidu, Bud Light, influencer Dylan Mulvaney, Gokul, Nivedita Organizations: REUTERS, Anheuser, Busch InBev, CNN, Busch, Budweiser, Constellation Brands, Modelo Especial, Thomson Locations: Chicago , Illinois, U.S, United States, Bengaluru

☆ This Harvard dropout and her brother launched a company to conserve liquids in factories
▼ + stars: | 2023-07-22 | by ( Catherine Clifford | In Catclifford | ) www.cnbc.com time to read: +12 min

"As with every family business, everyone is involved in the family business," Annie told CNBC. We grew up in the sector," Annie told CNBC. Zoom In Icon Arrows pointing outwards Annie and David Lu at a Harvard Innovation Labs event, when they were still ideating. As part of this partnership, Unilever tested the H2Ok Innovations solution at its Ben & Jerry's facility in Waterbury, Vermont. "They are exceptionally smart, visionary and courageous — the kind of founders investors dream to back," Iskold told CNBC.

Persons: David, Annie Lu, Annie Lu Annie Lu, Lu, Lu's, hasn't, Annie, David's, David Lu, David Lu They, Sandeep Desai, Desai, Jeff Bussgang, Alex Iskold, doting, Iskold, Dayna Grayson, We've, David giggled, it's Organizations: Harvard, CNBC, H2Ok, Construct, Flybridge, Ventures, Greentown Labs, Forbes, H20k, Harvard Innovation Labs, Unilever, AB InBev, Coca Cola Co, Colgate, Palmolive, Waterbury, Unit, Flybridge Capital, Construct Capital Locations: China, Saskatoon, Canada, Bay, Techstars, Boston, Minnesota, Minneapolis, Waterbury , Vermont, U.S, Brazil, United States, H2Ok

☆ Disney deja vu? DeSantis may be picking a fight with another business that did something he doesn't like
▼ + stars: | 2023-07-22 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +3 min

DeSantis has feuded with Disney for over a year, but now seems to have set his sights on Bud Light. DeSantis has directed an inquiry into AB InBev after Bud Light partnered with a trans influencer. DeSantis said Disney had "crossed the line" and that the state would "fight back." Disney sued DeSantis for retaliation and violating the company's First Amendment rights — a charge the governor and the state has denied. It's notable that DeSantis is taking issue with the financial fallout Bud Light has experienced as a result of partnering with Mulvaney — when DeSantis himself encouraged consumers to boycott the brand.

Persons: DeSantis, Bud, Bud Light, Ron DeSantis, didn't, Disney, influencer Dylan Mulvaney, there's, Mulvaney Organizations: Disney, InBev, Bud, Service, Gov, Parental, Fox News Locations: Wall, Silicon, Florida

Ron DeSantis has told his government to investigate whether Bud Light's parent company breached its duties to shareholders as a conservative backlash continues to rage over the beer brand's deal with transgender social media influencer Dylan Mulvaney. Shares of AB InBev are down about 2% this year, while the broader market is up. Sales of Bud Light have plummeted in the wake of conservative uproar and a boycott over the Mulvaney partnership. The firm also found Bud Light sales are down by about 25% from last year. Mulvaney has criticized Bud Light for not standing by her during the boycott.

Persons: Ron DeSantis, Bud Light's, influencer Dylan Mulvaney, DeSantis, Lamar Taylor, Bud Light, Bump, Bud, there's, Florida's, Disney, Donald Trump's, Taylor, Mulvaney, I've Organizations: Florida, United, Israel Summit, Crystal Gateway Marriott, Florida Gov, Republican, State Board of Administration, SBA's, InBev, Constellation Brands, Especial, Anheuser, Busch InBev, CNBC, Fox, Disney, Trump, GOP, NBC Locations: Arlington , Virginia, U.S, Florida

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Here’s how Bud Light became the latest corporate bogeyman for Ron DeSantis
▼ + stars: | 2023-07-21 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Partnering with a young, popular trans woman could help a brand like Bud Light reach a more youthful demographic. But because Bud Light managed to alienate everyone, it hasn’t gotten the benefit of a buycott. In the week ending on July 8, Bud Light sales, by dollar, fell nearly 24% year-over-year, according to data provided by Williams. Others are more breezy, showing people enjoying Bud Light despite the inconveniences of summer (sunburn, thunderstorm). Bud Light is “coming back,” said Marcel Marcondes, AB InBev’s chief marketing officer, during the Cannes Lions International Festival of Creativity in June.

Persons: Ron DeSantis, Bud Light, influencer Dylan Mulvaney, Bud, BUD, “, Mulvaney, Lamar Taylor, “ prudently, DeSantis, Taylor, Scott Olson, Bud Light’s, Dylan Mulvaney, Anheuser Bush, — Anheuser, Brendan Whitworth, ”, LIV, Rob Carr, buycotts, hasn’t, Bump Williams, Williams, Busch, Whitworth, ” Whitworth, Marcel Marcondes, ” Daniel Korschun, ” Korschun, Erin Reed, Elon Musk, he’s Organizations: New, New York CNN, Florida Gov, Republican, Bud Light, Anheuser, Busch InBev, State Board of Administration, AB InBev, CNN, Busch, “ Anheuser, Gallup, — Anheuser Busch’s, America, Trump National Golf Club, Modelo Especial, InBev’s, Cannes Lions International, Creativity, Drexel University, InBev, Republicans, Target, Twitter, Tesla, Disney Locations: New York, Florida, Sterling , Virginia, Central Florida

July 10 (Reuters) - Constellation Brands' (STZ.N) Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's (ABI.BR) Bud Light in May. Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ. Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%. Azer added that consumers had quickly figured out AB InBev's other beer brands like Michelob Ultra and Natural Light, which are also seeing a fall in sales. Before the backlash, Natural Light was gaining due to cost-conscious consumers opting for cheaper six-packs.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Bump Williams, Michel Doukeris, Neil Reid, Cowen, Vivien Azer, Azer, Letitia James, Ananya Mariam Rajesh, Pooja Desai Organizations: Constellation Brands, Modelo Especial, Anheuser, U.S, University of Toledo, Budweiser, Target, New York, Starbucks, Thomson Locations: United States, NielsenIQ, U.S, Bengaluru

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

☆ After Bud Light Debacle, AB InBev Takes a Bow at Ad-Biz Oscars
▼ + stars: | 2023-06-19 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/after-bud-light-debacle-ab-inbev-takes-a-bow-at-ad-biz-oscars-fb4acda7

Persons: Dow Jones Organizations: inbev

☆ Company execs used to trumpet their diversity and climate efforts. Now not so much
▼ + stars: | 2023-06-15 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +8 min

Just 74 members of the S&P 500 even mentioned “ESG” in their first quarter earnings calls, according to new FactSet data. ESG funds have also lost popularity with investors. Total assets under management in ESG funds fell by about $163.2 billion globally during the first quarter of 2023 from the year before, according to data provider Lipper. The Congressman asked whether the company’s diversity initiatives were “directing resources away from the important things like greasing wheel bearings?”Companies “see that certain terms have become lightning rod terms. “You can say you’re increasing diversity initiatives just for the optics, but without data to back it up, you’ll eventually get called out by stakeholders,” he said.

Persons: New York CNN —, George Floyd, “, “ ESG, It’s, —, Lipper, What’s, Bud Light, influencer Dylan Mulvaney, Mike Collins of, ”, Douglas Chia, Chia, they’re, ” It’s, David Duffy, they’ll, you’ll, ’, Powell, Bryan Mena, Jerome Powell, ” Powell, Dow, Stocks, Beyoncé, Anna Cooban, Michael Grahn, ” Grahn, Bruce Springsteen, Grahn, that’s Organizations: CNN Business, Bell, New York CNN, InBev, Silicon Valley, Norfolk Southern, Conference Board’s ESG, . Firms, Securities and Exchange Commission, Federal Reserve, KPMG, Corporate Governance Institute, “, Nasdaq, Danske Bank, Reuters, CNN Locations: New York, Ukraine, United States, America, Silicon, Mike Collins of Georgia, East Palestine , Ohio, Denmark, Stockholm, Sweden, Swedish, Gothenburg

☆ Corporate boycotts clash with political reality
▼ + stars: | 2023-06-15 | by ( ) www.reuters.com time to read: +2 min

WASHINGTON, June 15 (Reuters Breakingviews) - Republicans are firing from the hip when it comes to corporate boycotts. Conservative Americans’ changing beer habits may have contributed to Bud Light being pulled from its spot as the number one beer in the United States for the first time in more than two decades. In May, Bud Light sales dropped a quarter compared to the same month last year, consulting companies Bump Williams and NielsenIQ said Wednesday. As conservatives encourage consumption based on political views, they may in some cases pull cash from their own pockets. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

Persons: Bud Light, Marjorie Taylor Greene, Ted Cruz, Marsha Blackburn of, Busch, influencer Dylan Mulvaney, Bud, Bump Williams, NielsenIQ, Ben Winck, Lauren Silva Laughlin, Streisand Neto Organizations: Reuters, Conservative, Republican, Anheuser, Bud Light, Democratic, Constellation Brands, Target, Twitter, Thomson Locations: United States, Marjorie Taylor Greene of Georgia, Ted Cruz of Texas, Marsha Blackburn of Tennessee

Bud Light trailed with a 7.3% share. Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows. Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams. The company's shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage. The boycott against Bud Light comes as state and federal politicians increasingly push to claw back the rights of trans people.

Persons: Bud Light, influencer Dylan Mulvaney, Bump Williams, Mulvaney, Brendan Whitworth Organizations: Modelo, Constellation Brands, Anheuser, Busch InBev, Bud, Busch, Pride, Starbucks, Target Locations: Brooklyn Borough, New York, U.S

June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.

Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru

Overall U.S. beer sales grew 1.8% in the 12 weeks ended May 20, according to data from research firms NielsenIQ and TD Cowen. Sam Adams maker Boston Beer, the largest craft beer maker, saw its market share slip last year. Bud Light and Coors Light, popular premium light beers, average about $7.40 for a 12-ounce six-pack, while Boston Beer's Sam Adams costs between $10 to $12. "The American consumer likes light beer," Molson Coors CEO Gavin Hattersley said at a conference in early June. "I think dynamics within the subsegment might change, but the overall consumption of light beer is not going to change materially."

Persons: Beer, Neil Reid, TD Cowen, Vivien Azer, Sam Adams, Boston Beer, Bud Light, Jon Reynolds, Reid, influencer Dylan Mulvaney, Michel Doukeris, Gavin Hattersley, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Busch InBev, Molson Coors Beverage, University of Toledo, Refinitiv, Molson Coors, InBev, Boston Beer Co, Reuters Graphics, Boston, Constellation Brands, Modelo, Reuters, Brewery, Miller, University of Vermont . Giants, AB InBev, Thomson Locations: United States, NielsenIQ, Corona, American, Bengaluru

☆ Brands like Sony and Chipotle want to make Hollywood-style content for film and TV, and these advertising pioneers have built a startup to get their messages out
▼ + stars: | 2023-06-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.

Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, —, Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA

☆ Bernstein says Anheuser-Busch InBev selloff is overdone even as Bud Light sales volumes are expected to drop
▼ + stars: | 2023-06-06 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Bernstein said Bud Light volumes have further to fall, but is still optimistic on AB InBev's stock going forward. Analyst Trevor Stirling noted that the massive selloff in the stock stemming from customer backlash over the company's social media partnership with a transgender influencer was largely "overdone." Still, he said Bud Light volumes could continue to take a hit after already falling by roughly 30% in the U.S. in the second quarter. "We also assume that Bud Light volumes will take a permanent -15% haircut with an associated drag on operating leverage," the analyst said. Last month, HSBC downgraded Anheuser-Busch InBev stock over what the firm labeled a " Bud Light crisis ," and noted that the company could be contending with larger problems than it wants to admit.

Persons: Bernstein, Bud, Trevor Stirling, BUD YTD, BUD, Bud APAC, Stirling, — CNBC's Michael Bloom Organizations: Anheuser, Busch, InBev, HSBC, Busch InBev Locations: Monday's, U.S

The economy is showing signs of resiliency, which could mean big gains for some retail stocks. Analysts are also generally bullish on the stock with an average rating of overweight and a consensus price target implying upside of 46%. Target, meanwhile, trades at a relative valuation ratio of 0.70, with analysts on average expecting a 36% gain over the next 12 months. Other stocks that made our list include Bath & Body Works , Chefs' Warehouse , Signet Jewelers and Victoria's Secret . Bottom line: For investors looking to bet on a resilient economy, these stocks could be a way of doing it at a discount.

Persons: Greg Melich, Bud, Melich, Ulta Organizations: CNBC, InBev, Body, Chefs, Signet Jewelers

☆ Fact Check-Miller Lite beer owned by Molson Coors, not Anheuser-Busch or AB InBev
▼ + stars: | 2023-05-17 | by ( Reuters Fact Check | ) www.reuters.com time to read: +1 min

Beer brand Miller Lite is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev. Posts online sharing a Miller Lite campaign video from March falsely claim the brand is owned by AB InBev. In April, transgender influencer Dylan Mulvaney’s sponsorship with Bud Light, a beer brand owned by Anheuser-Busch triggered a conservative backlash (here). A Molson Coors spokesperson said the company is separate from AB InBev and confirmed Miller Lite beer is a Molson Coors brand. Miller Lite beer is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev.

☆ EV big rigs already make sense for half of the $4 trillion freight truck market, says Einride CEO
▼ + stars: | 2023-05-11 | by ( Eric Rosenbaum | ) www.cnbc.com time to read: +4 min

Swedish EV trucking startup Einride has been able to so far go toe-to-toe with Tesla and its Semi in attracting top corporate clients. "In the $4 trillion freight mobility space, between 40%-50% should be electric driven by the business case today," Falck said on CNBC's "Worldwide Exchange" in an interview on Thursday after his company ranked No. "In the near-term, of course, the business case for diesel becomes slightly better," Falck said in the April interview. In freight, unlike the consumer market, "it's not about range, it's about how to secure the business case," he said. Swedish electric vehicle maker Einride will supply two of its heavy-duty trucks to PepsiCo as part of an expansion into the U.K. Einride

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