Musk’s mission to CannesAs advertising moguls traveled to southern France this week for the Cannes Lions festival — an annual rosé-filled celebration of their industry — the biggest guest was someone who had crudely told many of them to get lost.
Elon Musk and his top lieutenant, Linda Yaccarino, were on hand to persuade brands to return to X in a bid to bolster their beleaguered ad business.
A reminder: At the DealBook Summit, he lashed out at advertisers who had pulled back from X after he had endorsed an antisemitic conspiracy theory.
of the ad giant WPP, asked Musk about the incident onstage on Wednesday, the X owner responded that he wasn’t referring to all advertisers.
“Advertisers have a right to appear next to content that they find compatible with their brands,” Musk said.
Persons:
Elon Musk, Linda Yaccarino, Musk, Mark Read, ” Musk
Organizations:
Cannes, Cannes Lions, WPP
Locations:
France