In February, AMC (AMC) said it was rolling out the initiative to all of its roughly 1,000 movie theaters by the end of the year.
The company said at the time that AMC theaters would offer three pricing tiers for tickets, with the highest-end “Preferred” tier in the middle of the theaters priced at a “slight premium” compared to its “Standard” tier.
That standard tier, it said, would be sold for the “traditional cost of a ticket.” The third “Value” tier would be the lowest-priced tickets for seats in the front row.
AMC said it is now pivoting away from Sightline and will not roll it out nationwide.
Moving forward, AMC said it’s gearing up to test more spacious front rows, with seats that recline, in theaters nationwide later in the year.
Persons:
– CNN’s Jordan Valinsky
Organizations:
New, New York CNN, AMC
Locations:
New York, Sightline