Snap shares plunged at the start of trading, falling 19% as analysts and investors recoiled from a weaker-than-expected forecast for the current period.
Overall sales declined 4% year-over-year, with a slightly-than-expected lower-end total sales forecast for the third quarter.
The broader social media industry has become "harder" to forecast in, CEO Evan Spiegel said in an interview with CNBC's Julia Boorstin on Wednesday.
Morgan Stanley maintained a $6.5 price target and an underweight rating on the social media stock.
Bank of America analyst Justin Post reiterated a neutral rating and an $11 price target.
Persons:
Evan Spiegel, CNBC's Julia Boorstin, Morgan Stanley, Brian Nowak, Nowak, Justin Post, CNBC's Michael Bloom
Organizations:
Viva Technology, Bank of America, Online
Locations:
Paris, North America