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☆ Super Bowl ad hits feature 'The Flash', Disney as automakers pull back
▼ + stars: | 2023-02-13 | by ( ) www.reuters.com time to read: +2 min

Auto ads, usually among the most popular during the Super Bowl, were mostly absent this year in another sign of reduced spending by automakers grappling with a tough economy and shrinking consumer wallets. Data from research firm Edo showed that Warner Bros Discovery's (WBD.O) 45-second "The Flash" trailer with two Batmans - Michael Keaton and Ben Affleck - was 24 times more effective than the median Super Bowl LVII ad. The Super Bowl is one of the most lucrative hours for advertisers hoping to grab the attention of over a 100 million people watching the game. On Sunday, the Kansas City Chiefs secured a dramatic 38-35 win over the Philadelphia Eagles to claim their second Super Bowl victory in four years. The average cost of a 30-second Super Bowl spot this year was about $7 million, an 84% surge from ten years ago, data from Statista showed.

☆ Chinese e-commerce giant PDD splashes on Super Bowl ad for its Temu U.S. shopping site
▼ + stars: | 2023-02-13 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Temu, the U.S. shopping app owned by Chinese e-commerce giant Pinduoduo , aired a commercial during the Super Bowl. But Temu's effort highlights its ambition to crack the U.S. e-commerce market, following in the footsteps of another Chinese online shopping company Shein. Chinese e-commerce companies from Alibaba to JD.com and now Pinduoduo have looked to expand overseas in the past few years. PDD Holdings said on Monday that it would begin shipping to Canada this month. Correction: This article has been updated to reflect when PDD Holdings Inc. officially changed its name

☆ Morning Bid: Winging it
▼ + stars: | 2023-02-13 | by ( ) www.reuters.com time to read: +3 min

Ahead of the match, one statistic that blew this Englishman's mind was the sheer volume of chicken wings that were set to be consumed over Super Bowl weekend. In a report released earlier this month, the National Chicken Council said Americans were expected to chow down on 1.45 billion chicken wings, an increase of 2% from last year, or the equivalent of 84 million wings. Well, if you're looking for deflation, chicken wings are the place to find it. The report is expected to show consumer prices rose at an annual pace of 6.2% in January, down from 6.5% in December and well below June's four-decade peak of 9.1%. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

☆ Twitter suffered an outage during Rihanna's Super Bowl halftime show — its 2nd in a week — despite Elon Musk's directive to maximize stability
▼ + stars: | 2023-02-13 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Rihanna's Super Bowl halftime performance coincided with nearly 1,000 reports of a Twitter outage. It came just four days after "a massive outage" saw users left unable to tweet. Nearly 1,000 users reported on Downdetector that they were having problems with Twitter, peaking as the Super Bowl halftime show started around 8:30 p.m. The apparent outage came just four days after Wednesday's "massive" one left users unable to tweet. The platform did not suffer any outages then, despite a larger viewership and Musk's similar emphasis on keeping Twitter running.

☆ Meet Gracie Hunt, the pageant-queen daughter of mega-wealthy Kansas City Chiefs' owner Clark Hunt
▼ + stars: | 2023-02-13 | by ( Erin Mcdowell | ) www.businessinsider.com time to read: +1 min

The Hunt family is one of the wealthiest families in America. Kansas City Chiefs owner Clark Hunt and family pose prior to the NFL Honors on February 1, 2020. Rich Graessle/PPI/Icon Sportswire/Getty ImagesLong before Lamar and Clark Hunt were considered football royalty, oil tycoon Haroldson Lafayette Hunt was known as one of the wealthiest men in America. The New York Times reported that H. L. Hunt founded the Hunt Oil Company in 1936 and used his fortune from the oil business to invest in other industries such as publishing, cosmetics, and pecan farming. In 2024, Forbes estimated that the Hunt family is worth an estimated $24.8 billion, and continues to own oil and gas companies around the world in addition to their sports empire.

Persons: Clark Hunt, Rich Graessle, Long, Haroldson Lafayette Hunt, Hunt, Forbes Organizations: America . Kansas City Chiefs, NFL, Lamar, The New York Times, Hunt Oil Company, Forbes Locations: America ., America, H.L

☆ Patrick Mahomes' wife Brittany Mahomes has built her own sports empire as a professional soccer player, part owner of a women's soccer team, and a fitness guru
▼ + stars: | 2023-02-13 | by ( Kelly Mclaughlin | Katherine Tangalakis-Lippert | Meredith Cash | ) www.businessinsider.com time to read: +9 min

Kansas City Chiefs quarterback Patrick Mahomes is celebrating his latest win with his wife Brittany. The Kansas City Chiefs selected Patrick in the first round of the NFL Draft in April 2017. Her team won its league in September 2017, according to her Instagram, and by October 2017 she was in Kansas City. I think the people are what we love the most about Kansas City," Mahomes said. He took the Chiefs to their second-consecutive Super Bowl in February 2021, though the team lost to the Tampa Bay Buccaneers.

☆ Super Bowl MVP Mahomes says ankle injury will not affect availability to Chiefs
▼ + stars: | 2023-02-13 | by ( ) www.reuters.com time to read: +3 min

[1/2] Feb 12, 2023; Glendale, Arizona, US; Kansas City Chiefs quarterback Patrick Mahomes (15) talks to the media during a press conference after winning Super Bowl LVII against the Philadelphia Eagles at State Farm Stadium. "I'll for sure be ready for OTAs (organized team activities) and everything like that," he told reporters on Monday after NFL Commissioner Roger Goodell presented him with the Super Bowl MVP trophy. In visible pain, Mahomes gingerly walked off the Super Bowl field in what initially appeared to be a worst-case scenario for the Chiefs, but the 27-year-old quarterback said he knew it was something that he would play through. Mahomes completed 21 of 27 passes during the game for 182 yards and three touchdowns, including two in the fourth quarter. The twice Super Bowl winner also ran for 44 yards, including a 26-yard scramble that helped set up the game-winning field goal.

☆ Eagles lead Chiefs 24-14 at halftime of Super Bowl
▼ + stars: | 2023-02-13 | by ( Steve Keating | ) www.reuters.com time to read: +1 min

GLENDALE, Ariz, Feb 12 (Reuters) - Jalen Hurts ran for two touchdowns and passed for another as the Philadelphia Eagles led the Kansas City Chiefs 24-14 at halftime of the Super Bowl on Sunday. An entertaining opening half ended in a cliffhanger when Chiefs quarterback Patrick Mahomes appeared to re-injure his right ankle that had been a major worry entering the National Football League championship game. Kansas City answered right back with Mahomes hitting his favorite target Travis Kelce with an 18-yard pass to cap their own 75-yard drive. The fireworks continued into the second when Hurts, on the first play of the quarter, spotted A.J. Eagles kicker Jake Elliott kicked a 35-yard field goal on the final play of the half to send Philadelphia into the break 24-14.

☆ Kansas City Chiefs Beat the Philadelphia Eagles to Win Super Bowl LVII
▼ + stars: | 2023-02-12 | by ( Andrew Beaton | ) www.wsj.com time to read: 1 min

PHOENIX—Patrick Mahomes somehow got the Kansas City Chiefs to this Super Bowl despite a bum ankle he had hastily rehabbed after an injury three weeks ago. Then late in the first half against the Philadelphia Eagles on Sunday, the star quarterback was again writhing in pain on the field and on the sidelines. With the Chiefs already trailing, Mahomes had aggravated his injury with a championship on the line. For Mahomes to win another Super Bowl, he would have to engineer a comeback. And he would have to do it on one healthy leg.

This is their third trip to the NFL title game in four years and Kansas City fans can be heard throughout Phoenix singing the "tomahawk chop" chant. It is a jarring contrast to the displays of Native American culture and pride that Super Bowl hosts have invited to participate in the days leading up to the game. Chiefs fans are all but assured to perform the "tomahawk chop" cheer loudly in the minutes before kickoff, as they did prior to the game in their previous two Super Bowl appearances. And it's tone deaf," said Rhonda LeValdo, an Acoma Pueblo journalist who founded the Not in our Honor coalition in 2005, to advocate against the use of Native American imagery in sports. "I don't even understand what you guys are saying and you have the Chiefs logo and you guys are doing the chop."

☆ The 17 most iconic Super Bowl commercials of all time
▼ + stars: | 2023-02-12 | by ( Tanya Dua | ) www.businessinsider.com time to read: +1 min

Every year, several brands try to outwit each other with their Super Bowl commercials. Here's our list of the most unforgettable Super Bowl commercials of all time, including ads from Apple, Amazon, and Pepsi. Loading Something is loading. But off the field, brands from Uber to BIC will attempt to outwit each other with their Super Bowl commercials. Here are 17 of the Super Bowl ads we thought were the most unforgettable, because they were heartwarming, funny, sad or downright weird, with the most recent first.

☆ Fans soak up Super Bowl glow as 'Valley of the Sun' takes spotlight
▼ + stars: | 2023-02-12 | by ( ) www.reuters.com time to read: +2 min

[1/6] Feb 12, 2023; Glendale, AZ, USA; Fans arrive Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles at State Farm Stadium. Mandatory Credit: Patrick Breen/The Republic via USA TODAY SportsGLENDALE, Ariz., Feb 12 (Reuters) - Fans dressed in Kansas City Chiefs red and Philadelphia Eagles green excitedly bounced up the walkway to State Farm Stadium on Sunday, as the curtain lifted on a tough-to-predict Super Bowl 57. The NFL said it expected the Glendale, Arizona, stadium's retractable roof to remain open. Mahomes has the benefit of experience over his 24-year-old rival Jalen Hurts, featuring in the Super Bowl for the third time in four years. Super Bowl 57 is set to kick off at 4:30 p.m. MT (2330 GMT).

☆ You still can get a ticket to the Super Bowl on game day, but it'll cost you
▼ + stars: | 2023-02-12 | by ( Aidan Pollard | ) www.businessinsider.com time to read: +3 min

Insider checked out a few last-minute Super Bowl ticket options and found some of the cheapest seats available. StubHub cracks the $3,000 barrierSuper Bowl tickets on StubHub StubHub/ScreenshotThe lowest Super Bowl ticket price before fees on StubHub Sunday morning was $3,035. Prices over the yearsSuper Bowl ticket data from VividSeats VividSeats/screenshotSuper Bowl ticket prices have dropped significantly in the past two years, according to VividSeats, but remain far above the cost of a ticket in the 2010s. The average ticket price for Super Bowl LVII rings in at $6,024, according to VividSeats data, slightly less than the price in 2022. The average cost for 2021's game — Tom Brady's final Super Bowl — was nearly $9,500.

☆ An estimated $16 billion worth of bets will be placed on the Super Bowl
▼ + stars: | 2023-02-12 | by ( Paul R. La Monica | ) edition.cnn.com time to read: +5 min

New York CNN —With more states legalizing gambling on sports, Super Bowl LVII will probably be the biggest event for the industry ever. But how will casino and online/mobile sports betting companies stand out in an increasingly crowded field? “We have prepared for this Super Bowl like never before,” Greenblatt said. That’s more than double the number of wagers on last year’s Super Bowl. That’s different from 2021 when customer growth was being rewarded.”That being said, both DraftKings and FanDuel still plan to advertise during this year’s Super Bowl.

Kickoff for Super Bowl LVII is at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers' eyeballs. Fox said it raked in a record amount of Super Bowl ad revenue this year. Absent this year will be crypto companies. Last year, four cryptocurrency companies shelled out millions for commercial spots during the big game.

☆ Want the S&P 500 to gain 10% this year? A Super Bowl win by the Philadelphia Eagles may be your best bet
▼ + stars: | 2023-02-12 | by ( Carla Mozée | ) www.businessinsider.com time to read: +4 min

The Philadelphia Eagles and the Kansas City Chiefs will face off in Super Bowl LVII on Sunday in Arizona. An analyst said historic data suggests a win by an NFC team will produce a 10% return for the S&P 500 this year. Maybe not," Detrick wrote about this year's Super Bowl. From that viewpoint, stock investors may want to see the Chiefs win their third Super Bowl. Before Sunday's game, the S&P 500 has risen about 6% in 2023, and there's been a rotation in market leadership since 2022's dismal end.

☆ Here's how much Americans plan to spend on the Super Bowl this year
▼ + stars: | 2023-02-12 | by ( Isabel Engel | In Isabel--Engel | ) www.cnbc.com time to read: +3 min

This year, six-figure earners plan to spend the most on the game, at an average of $246. Members of Generation Z (ages 18 to 26) plan to increase their spending, with 30% indicating they will spend more on the Super Bowl this year than last year. Watch partiesThe rise in spending might be attributed to Americans' increase in watch parties for this year's Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. Although 52% of Americans plan to watch the game from home, 20% plan to host watch parties, up 82% from 2022. While 72% of Americans would rather bet on the Super Bowl game itself, 28% prefer to wager on the 2023 Puppy Bowl.

☆ Meet Justina Miles, Rihanna's Super Bowl halftime show ASL performer
▼ + stars: | 2023-02-12 | by ( Jennifer Liu | ) www.cnbc.com time to read: +4 min

As millions tune in to watch the Philadelphia Eagles take on the Kansas City Chiefs at the Super Bowl in Glendale, Arizona, this Sunday, Justina Miles will be making history. She will also be the first female deaf performer for the Super Bowl's halftime show. More than 120 million viewers watched the Super Bowl halftime show in 2022, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. It was the first Super Bowl halftime show to feature ASL performers, including rappers Sean Forbes and Warren "WaWa" Snipe. Super Bowl pre-game coverages starts Sunday at 1 p.m. EST on Fox, and kickoff is set for 6:30 p.m. EST.

☆ Goldman Sachs partners are pissed
▼ + stars: | 2023-02-12 | by ( Matt Turner | Dave Smith | ) www.businessinsider.com time to read: +4 min

On the agenda today:But first: Lara O'Reilly, our senior correspondent covering the advertising industry, looks ahead to the Super Bowl. Insider's Aki Ito breaks down why grandiose job titles like "senior executive vice president" are suddenly all the rage. According to a new study, early-career job titles have changed drastically in the past few years. While it's not clear how widespread this discontent is — Goldman has some 400 partners — some partners are already talking about who might replace CEO David Solomon if it comes to that. Inside the drama at Goldman SachsRead more:Tyler Le/InsiderGoogle's search engine is about to change.

☆ For fans Super Bowl no longer a game, it's an 'experience'
▼ + stars: | 2023-02-12 | by ( Steve Keating | ) www.reuters.com time to read: +4 min

PHOENIX, Feb 11 (Reuters) - In just a half-century of evolution the Super Bowl has gone from sports event, to America's biggest party, to a week long and very expensive immersive "experience". Next year it will almost certainly make another leap when "immersive experience" and "party" morph into one big Super Bowl supernova in Las Vegas, as Sin City hosts the game for the first time. "If you go back 10 years ago Super Bowl was only about the game and now it is much, much more," said Wilder. For John Wegman, a businessman from Rochester and a Buffalo Bills season ticket holder, seeing a Super Bowl was on his bucket list. "Super Bowl with my father, my mother, my brother was a bucket list thing and we are doing it in style."

☆ Chiefs or Eagles? Mahomes or Hurts? Rihanna’s ‘Umbrella’ or ‘Diamonds’? A Super Bowl Guide for the Last-Minute Fan
▼ + stars: | 2023-02-11 | by ( Jason Gay | ) www.wsj.com time to read: 1 min

PhoenixSuper Bowl Week is a reality distortion field. Here in the desert, I’m surrounded by merry pilgrims deeply invested in this game, who expect Bowl No. 57 between the Philadelphia Eagles and Kansas City Chiefs to be a seismic American moment, who can tell me everything I need to know about Andy Reid’s offensive line performance in the 1980 Holiday Bowl, and would do nearly anything for an invite to a sweaty, oversubscribed NFL afterparty where they might see the back of Dick Butkus’s head.

☆ One Owns the Kansas City Chiefs. The Other, the Philadelphia Eagles. But Who Owns the Best Homes?
▼ + stars: | 2023-02-11 | by ( Libertina Brandt | Sarah Paynter | ) www.wsj.com time to read: 1 min

Clark Hunt, an owner of the Kansas City Chiefs, left, and Jeffrey Lurie, right, the owner of the Philadelphia EaglesThis weekend, Clark Hunt, an owner and the chairman of the Kansas City Chiefs, and Jeffrey Lurie , owner of the Philadelphia Eagles, will watch their teams battle it out in Super Bowl LVII at State Farm Stadium in Glendale, Ariz. While both the Hunt family and Mr. Lurie have helped build championship-worthy teams on the field, off the field they have built up impressive multimillion-dollar real-estate portfolios.

☆ President Biden says he'd be 'sleeping alone' if he wasn't a Philadelphia Eagles fan alongside his 'Philly girl' wife, Jill Biden
▼ + stars: | 2023-02-11 | by ( John L. Dorman | ) www.businessinsider.com time to read: +1 min

President Biden joked that he'd be "sleeping alone" if he wasn't an Eagles fan alongside his wife. First lady Jill Biden, who grew up in the Philadelphia suburbs, is a longtime fan of the team. But Jill Biden, who graduated from high school in the Philadelphia suburbs, doesn't play around when it comes to her team. Last week, Biden joked that "I'd be sleeping alone" if he wasn't a fan of the team alongside his wife. I mean, the certitude," Biden said of his wife's belief that the Eagles will win the championship this year.

☆ Mexico City restaurant plans Super Bowl party as NFL marketing pays off
▼ + stars: | 2023-02-11 | by ( Angelica Medina | ) www.reuters.com time to read: +2 min

MEXICO CITY, Feb 11 (Reuters) - As the United States gears up for the Super Bowl on Sunday, one Texan restaurant in Mexico City is looking to offer patrons an authentic American experience with a party that promises a stadium-like atmosphere in a renovated warehouse. "There's a lot more that unites us than what divides us, we want to celebrate that," Defossey said, and on Sunday he hopes to unite people with the complete Super Bowl experience including barbecue and beer. Defossey's annual Super Bowl party will offer patrons authentic Texan barbecue food as they watch the Philadelphia Eagles take on the Kansas City Chiefs. Mexico hosts the American Bowl exhibition game series which featured the Dallas Cowboys, Indianapolis Colts, Miami Dolphins and Pittsburgh Steelers playing in the capital. Reporting by Angelica Medina in Mexico City; Editing by David GregorioOur Standards: The Thomson Reuters Trust Principles.

☆ Super Bowl showdown to provide betting bonanza
▼ + stars: | 2023-02-11 | by ( Frank Pingue | ) www.reuters.com time to read: +3 min

Feb 11 (Reuters) - The Super Bowl has long been the single biggest sports betting event of the year in the United States and Sunday's showdown in Glendale, Arizona could reach new heights as wagering on the NFL's championship game has exploded in popularity. "The fact that the Super Bowl is being played in a state where you can legally bet on sports was almost unthinkable five years ago," American Gaming Association (AGA) President and CEO Bill Miller told Reuters. "There is important symbolism and economics around the fact that a Super Bowl is being held in a state where sports betting is legal, no question about that." A survey by the AGA, a trade group for the U.S. casino industry, showed a record 50.4 million American adults, or about 20% of the population, are expected to bet $16 billion on the Super Bowl. "It isn't necessarily something new as far as the Super Bowl but I think we are paying more attention to it now because more people have access to bet."

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