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New York CNN Business —Spam and fake accounts are more prevalent on Twitter than on comparable social platforms, according to a data analysis firm hired by Elon Musk as part of his legal battle with Twitter. Bots on Twitter have been central to the dispute over Musk’s initial attempt to get out of the acquisition deal. Cyabra’s analysisCyabra first made waves in May, after Musk’s deal was first announced. Using publicly available data, the company claimed at the time that spam and bot accounts represented 13.7% of accounts on Twitter. Brahmy said Cyabra did not work with the other data analysis firms used by Musk’s team, and he declined to discuss whether or how much Cyabra was paid to perform the commissioned analysis.
Seems counter-intuitive, but the Fed (and much of Wall Street) is actually rooting for that number to go down. Here’s the thing: Before the pandemic and its whiplash-inducing economic rebound, the US economy averaged about 200,000 new jobs each month. In the last jobs report, wages were up 5.2% over the last 12 months. GRIM PROGNOSIS(CNN Business) Peloton announced yet another round of layoffs — its fourth round of cuts this year — as its new CEO attempts to shore up the company’s bottom line. And if it fails, McCarthy told The Wall Street Journal, Peloton likely isn’t viable as a stand-alone company.
How Elon Musk could change Twitter
  + stars: | 2022-10-06 | by ( Clare Duffy | ) edition.cnn.com   time to read: +7 min
Musk has said Twitter, under his leadership, would have more lenient content moderation policies. But the most striking early change could come from who is and is not allowed on a Musk-owned Twitter. Musk, for his part, has focused on bringing back one of Twitter’s most prominent former users: Trump. “There are exceptions … but generally permanent bans are a failure of ours and don’t work,” he said. The same day he sent his letter to Twitter attempting to revive the deal, Musk was widely panned for comments he made on the platform about Russia’s invasion of Ukraine.
Hundreds of Elon Musk's texts could work against him in his court battle with Twitter, experts say. The messages appear to show Musk was aware of issues with bots ahead of offering to buy the company. The hundreds of texts between Musk and some of Silicon Valley's most powerful players offer fresh insight into Musk's plans for Twitter. But Musk's private texts appear to tell a story that is "in tension with his lead argument," Schettenhelm told Insider. "Purging fake users will make the numbers look terrible, so restructuring should be done as a private company," he texted Taylor, according to the cache of documents released Thursday.
Lunio, an adtech startup, announced a $15 million funding round on Thursday. Check out the 12-slide pitch deck the company used to raise in this Insider exclusive. An adtech startup, dubbed Lunio, announced a $15 million Series A funding round on Thursday. Apart from Google and Warner execs, other investors in the Series A raise include venture capital fund Smedvig Capital Partner. Check out the 12-slide pitch deck the company used to raise in this Insider exclusive.
The firm Cyabra told Musk it estimated Twitter to possibly have 11% bots or fake accounts. That's very different from Musk's estimates. "None of these analyses remotely supported what Mr. Musk told the Twitter parties and told the world in the termination letter he served up on July 8." Musk claims this amounts to fraud and allows him to walk away from the acquisition cost-free. Legal experts are unconvinced that any of Musk's claims are strong enough to win this case.
Elon Musk has spent the past few months trying to get out of his agreement to acquire Twitter. Musk needs only to convince Judge Kathaleen McCormick of one of his claims, while Twitter needs to convince her of all of its claims. Musk can appeal the ruling, and likely will, but he will almost certainly still be forced to buy Twitter, Miller said. Musk knew Twitter has some "bots" and even stated in the press release announcing the deal that he would "defeat" them. "Musk could probably go to Mars and try do this under Martian law and have a better chance than going to Texas law," Miller said.
Earlier court filings had indicated Musk would be deposed starting on Sept. 26, while a filing Saturday said Agrawal was also due to be questioned starting Monday morning. That day, Musk’s team learned of Agrawal’s rescheduling, the person said. Agrawal’s deposition could be a chance for Musk’s team to question him about Zatko’s whistleblower allegations. Agrawal also turned down an invitation to testify at a Senate committee hearing alongside Zatko earlier this month citing the litigation with Musk, according to Sen. Chuck Grassley. Twitter and Musk are set to go to trial over the acquisition dispute in mid-October.
Jack Sweeney said Facebook shut down his page that tracks Elon Musk's jets. "Really @Facebook," Sweeney tweeted. The billionaire told Sweeney he was concerned for his safety and didn't "love the idea of being shot by a nutcase." Sweeney previously told Insider that he countered Musk's offer, asking for $50,000 instead, but Musk declined. Earlier this year, he told Insider he stopped tracking Mark Cuban's jets on Twitter after the billionaire investor reached out and offered him business advice in exchange.
Zatko accused Twitter of lax security and other missteps during his time as a top executive. He also sided with Elon Musk in claiming "bots" are improperly quantified on the platform. Twitter now wants to know if Zatko has had prior dealings with Musk or those on his side of the deal. He also openly sided with Musk and his claims that Twitter hosts more "bots" or fake accounts that it publicly discloses. A section of Zatko's disclosure is titled "Lying about Bots to Elon Musk" and accuses Twitter of misrepresenting how it counts and combats spam accounts, saying "Elon Musk is correct."
The company’s lawyers will also depose Musk lieutenant Jared Birchall and lawyer Alex Spiro in the coming days, Tuesday filings show. News of the deposition plans comes as Twitter co-founder and former CEO Jack Dorsey is set to be deposed Tuesday by lawyers for the company and Musk. The new depositions are the latest sign that the legal battle between Musk and Twitter (TWTR) is heating up. The judge overseeing the acquisition dispute has ruled that Musk could add to his claims based on Zatko’s disclosure. Twitter has also subpoenaed Musk and a number of his associates as part of its case.
Retail tech firm Swiftly is the latest unicorn after a $100 million funding round in September. It was the company's second $100-million funding round in the past six months. SwiftlyUnicorn as of: September 2022Total funding to date: $210 million, according to SwiftlyMost recent valuation: $1.1-1.2 billion, according to SwiftlyFive-year-old Swiftly is the newest adtech startup to enter the unicorn club. Its rise to over $1 billion value came from a $100 million Series C round led by BRV Capital Management, announced Monday. In February, the six-year-old company closed on a $150 million Series C funding round led by Tiger Global Management.
Marketing and Media News
  + stars: | 2022-09-19 | by ( Megan Graham | Katie Deighton | Patrick Coffee | ) www.wsj.com   time to read: +2 min
ChargePoint, the largest U.S. producer of EV charging stations, is rolling out an advertising display businessFriction over a new marketing direction follows years of challenges for the storied electronics chain. Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for costly cars, travel packages and other premium products. Tennis Styles Fuel Seasonal Marketing Strategies The U.S. Open will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. Large Ad Agency Networks Have Resisted the Economic Downturn—So Far Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain. Web3 Brands Try Serving Customers in the Real World Solana, SuperPlastic and Doodles are using interactive experiences to reach consumers who aren’t already NFT converts
Experts told Insider the Twitter whistleblower's hearing did little to aid Elon Musk's legal case. Musk's legal team has amended its countersuit against Twitter to include Zatko's claims. Another avenue for Musk's team could be if the FTC imposes a fine or revisits its 2011 settlement with Twitter. But, Zatko appeared to have no firsthand knowledge of FTC compliance issues in his testimony, experts said. Zatko has been subpoenaed for the $44 billion court battle between Musk and Twitter.
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Musk's team argued an alleged $7.75 million severance to the Twitter whistleblower breached the deal. In the letter, Musk's lawyers argued that a recently reported $7.75 million severance payment given to Twitter whistleblower and ex-security chief Peiter Zatko breached the deal. Last week, one of Musk's text messages appeared to cast doubt on the billionaire's reasons for ditching the deal. Twitter's legal team used the tweet to support its argument that Musk is walking away from the deal due to economic concerns. More of Musk's text are expected to be released publicly as soon as Monday.
Here's how Elon Musk calculated the number of bots on Twitter
  + stars: | 2022-09-12 | by ( ) edition.cnn.com   time to read: 1 min
Elon Musk claims Twitter has a lot more bots on its platform than it'd like you to believe. CNN's Clare Duffy explains how to use Botometer, the software Musk used to make his initial estimate for the number of bots on the site.
Twitter has already seen negative effects on its business during the case so far, the judge said. Musk's team cannot do any kind of extensive additional discovery that will delay the case, with the judge only allowing "incremental" and "targeted" requests for more document production from Twitter. She rejected the billionaire's request to delay the trial, his second attempt to do so, reiterating that any further delay poses an outsized risk to Twitter as a business. "I am convinced that even four weeks' delay would risk further harm to Twitter too great to justify." While Zatko's whistleblower claims mainly revolve around security issues at Twitter, Musk seized on them to prove his allegations of fraud.
Amazon's "The Lord of the Rings: The Rings of Power" premiered last week. Nearly a week later, there still aren't any user ratings for the series on Prime Video. Nearly a week later, there still aren't any user reviews for the series on Prime Video. Amazon did not immediately return a request for comment on when user reviews would be visible. It has a better user score of 6.8 (out of 10) at IMDb, which is owned by Amazon.
Elon Musk in a private text said it might not "make sense" to buy Twitter amid the war in Ukraine. A Twitter lawyer on Tuesday argued texts showed Musk was motivated by concern over his finances. The text messages were sent May 8 to a banker at Morgan Stanley, which is financing part of Musk's deal. It won't make sense to buy Twitter if we're heading into World War 3." Musk signed an agreement in April to buy Twitter and take it private.
Is Twitter ready for the midterms?
  + stars: | 2022-08-26 | by ( Clare Duffy | ) edition.cnn.com   time to read: +16 min
The disclosure alleges that Twitter is rife with security and privacy vulnerabilities that put users, investors and even US national security at risk, and that Twitter executives have misled its board and regulators about its shortcomings. Members of the US House Committee on Homeland Security on Thursday sent Twitter CEO Parag Agrawal a letter demanding that he address Zatko’s allegations and explain Twitter’s readiness for the 2022 midterms. In 2020, hackers tricked Twitter employees into handing over internal access that allowed them to take over the accounts of prominent figures such as former President Barack Obama and then-Presidential candidate Joe Biden. “Twitter employees were repeatedly found to be intentionally installing spyware on their work computers at the request of external organizations,” the disclosure states. Twitter’s employees use devices overseen by other IT and security teams with the power to prevent a device from connecting to sensitive internal systems if it is running outdated software, Twitter added.
A judge partially granted Elon Musk's demand for more data from Twitter on "bots." Twitter now has to give Musk's legal team information on an additional 9,000 Twitter accounts reviewed in the final quarter of last year, according to the order. Alex Spiro, a lead lawyer for Musk, said, "We look forward to reviewing the data Twitter has been hiding for many months." In his counterclaims against Twitter, Musk said the platform intentionally mislead investors regarding the company's prospects by "miscounting" the number of spam accounts on the site. In one, she rejected his position that the independent data analysts he used to analyze the previous Twitter data he had should be protected from discovery.
The 5 key takeaways from the Twitter whistleblower
  + stars: | 2022-08-24 | by ( Brian Fung | ) edition.cnn.com   time to read: +15 min
Here's more on some of the top takeaways from Zatko's disclosure. And it has created internal workflows to ensure users know that when they cancel their accounts, Twitter will deactivate the accounts and start a deletion process, Twitter said. Partly due to its cybersecurity issues, Zatko's disclosure says, Twitter's data centers are constantly at risk of going down. Twitter also knowingly misled the FTC and French regulators on its intellectual property rights violations, the disclosure claims. The FTC settlement was supposed to force Twitter to shape up after hackers in 2009 gained access to internal Twitter systems.
The complaints, obtained by CNBC, were filed by nonprofit law firm Whistleblower Aid, which is representing Twitter's former head of security, Peiter "Mudge" Zatko. Whistleblower Aid, which also represented Facebook whistleblower Frances Haugen, verified the authenticity of the documents with CNBC. A Twitter whistleblower is alleging "extreme, egregious deficiencies by Twitter" related to privacy, security and content moderation, according to complaints filed with the Securities and Exchange Commission, Federal Trade Commission and Department of Justice. If government regulators were to find Twitter misled consumers about its security protocols, that may be considered a violation of its 2011 agreement with the FTC. At the time, Twitter was barred for 20 years from misleading consumers about how it protects their security and private information.
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