Elon Musk wants subscriptions to account for 50% of Twitter's total revenue.
Many users say they won't pay for the service, however, according to a survey.
Musk has said he wants subscriptions to account for 50% of Twitter's total revenue, according to a message by a VP on an internal company slack.
The firm polled 2,063 US adults, 1,212 of which were Twitter users, from October 20 to October 28, the week Musk took over the company.
The now-suspended Twitter Blue subscription had around 140,000 paying subscribers as of November 15, according to data published by The New York Times.