Artificial intelligence is the future.
Coca-Cola Y3000 is billed as "the first futuristic flavor co-created with human and artificial intelligence."
First, researchers at Coca-Cola collected "key flavor preferences and trends to understand what consumers imagine and think the future tastes like," a representative for the company told CNBC Make It.
Then, that information was crunched by Coke's artificial intelligence system to "help develop flavor profiles and pairings."
Coca-Cola doesn't describe what the new flavor tastes like in any of its materials, but the drink comes in regular and zero sugar varietals.
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