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☆ FanDuel CEO Amy Howe on Super Bowl 58, sports betting market and Taylor Swift impact
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFanDuel CEO Amy Howe on Super Bowl 58, sports betting market and Taylor Swift impactCNBC’s Contessa Brewer and FanDuel CEO Amy Howe join 'Squawk Box' to discuss the sports betting market ahead of this weekend's Super Bowl, impact on Taylor Swift, competition in the sports betting industry, and more.

Persons: Amy Howe, Taylor Swift, Contessa Brewer Organizations: Super

Johansson and Marino will star in the Super Bowl commercial that will focus on the candy being the comfort fun food while watching the big game. Both will be placed in a humorous scenario around the theme, poking fun at their respective “almost champion” status from her Oscars and his Super Bowl losses. “Life goes on,” said the Hall of Fame quarterback who played 17 seasons with the Miami Dolphins and competed in the 1985 Super Bowl. I think if we can have fun all together, make a fun Super Bowl commercial, it's OK. Almost champions, the comfort, the fun of doing a Super Bowl commercial.

Persons: Scarlett Johansson, Dan Marino, Johansson, Marino, Terrell Owens, Bruce Smith, Ms, ”, Lucy ”, Dan, Dan Marino's, “, that's Organizations: LAS VEGAS, Super Bowl, Super, NFL, of Fame, Miami Dolphins

☆ Verizon CEO: Building customized networks for the NFL and adding stadium capacity
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailVerizon CEO: Building customized networks for the NFL and adding stadium capacityVerizon CEO Hans Vestberg joins 'Money Movers' to discuss why it's a good idea to buy a Super Bowl ad despite the high cost, Verizon's network capacity, and the goals of the new chief marketing officer.

Persons: Hans Vestberg Organizations: Verizon, NFL

☆ Chiefs and 49ers face pop quiz on economy, AI and the stock market ahead of Super Bowl 58
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChiefs and 49ers face pop quiz on economy, AI and the stock market ahead of Super Bowl 58CNBC's Contessa Brewer reports from Las Vegas ahead of Super Bowl 58, quizzing the San Francisco and Kansas City rosters on the economy, AI, Elon Musk and the stock market.

Persons: Contessa Brewer, Elon Musk Organizations: Chiefs, 49ers, Super, San Francisco and Kansas City Locations: Las Vegas, San Francisco and

☆ 40 Years Ago, This Ad Changed the Super Bowl Forever
▼ + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com time to read: +2 min

Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.

Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, “ Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve

☆ Caesars CEO on Super Bowl 58: Demand is off the charts and room rates have doubled compared to F1
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCaesars CEO on Super Bowl 58: Demand is off the charts and room rates have doubled compared to F1Tom Reeg, Caesars Entertainment CEO, joins 'Money Movers' to discuss how this weekend compares to a typical weekend in Las Vegas, if there's a lasting legacy for hosting the Super Bowl in Vegas, and what's coming in sports gambling.

Persons: Tom Reeg Organizations: Super, Caesars Entertainment Locations: Las Vegas, Vegas

ATLANTA (AP) — Bill Belichick made no demands for additional authority during his two interviews with Atlanta in the coach search that led to the hiring of Raheem Morris, according to Falcons owner Arthur Blank. Speaking for the first time on Friday about the search, Blank said Belichick did not request control of player personnel, as was widely speculated. Belichick had player personnel control in New England. Blank said he was impressed by the experience Morris, a former Atlanta assistant coach, gained with the Rams. “I would never, ever feel slighted ... for what people would feel about coach Belichick, right?”Blank was ill and did not attend Monday's news conference.

Persons: — Bill Belichick, Raheem Morris, Arthur Blank, Blank, Belichick, Morris, Don Shula’s, “, ”, who’s, ” Blank, “ Bill Belichick, Terry Fontenot, Rich McKay, Fontenot, McKay, ” Morris, ” Belichick, Arthur Smith, “ I’ve, ___ Organizations: ATLANTA, Atlanta, Falcons, New England Patriots, Los Angeles Rams, of Fame, Tampa Bay Buccaneers, MLS Atlanta United, Blank, Rams, Patriots, Pittsburgh Steelers, Super Locations: New England, Atlanta

THE HAGUE (AP) — Dutch music producer DJ Tiësto has withdrawn from performing at Sunday's Super Bowl due to an undisclosed family matter. “It was a tough decision to miss the game, but family always comes first,” the 55-year-old wrote on X. The Grammy-winning musician was selected as the first ever in-game DJ, slotted to warm up the crowd before kickoff and throughout the game. He previously performed at the 2004 Summer Olympics in Athens and at the Las Vegas Grand Prix. American DJ Ryan Raddon, better known as Kaskade, will replace Tiësto during Sunday’s game.

Persons: DJ Tiësto, Verwest, Singer Usher, Reba McEntire, Tiësto, Annika Backes, ”, Ryan Raddon, Travis Kelce, Taylor Swift, Swift Organizations: HAGUE, San Francisco 49ers, Kansas City Chiefs, Las Vegas, Prix, Chicago, Embassy, Washington , D.C Locations: Las Vegas, New York, Athens, America, Kansas, Tokyo, Washington ,, Nevada

☆ Paramount CEO on Super Bowl 58 and new joint sports venture
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailParamount CEO on Super Bowl 58 and new joint sports ventureParamount CEO Bob Bakish joins 'Squawk on the Street' to discuss the ad revenue generated from the Super Bowl, the joint sports venture news between ESPN, Fox and Warner Bros. Discovery, and whether the company can deliver value to shareholders.

Persons: Bob Bakish Organizations: Paramount, Super, ESPN, Fox, Warner Bros

☆ Usher’s Road to the Super Bowl
▼ + stars: | 2024-02-09 | by ( William E. Ketchum Iii | ) www.nytimes.com time to read: 1 min

Usher’s “My Way” residency, which began in 2021 in Las Vegas (the town where Frank Sinatra himself once gallivanted), had the R&B singer courting celebrities and viral social media moments for 100 consecutive sold-out shows. The staging was energetic, replete with roller skates and stripper poles. But spectacle wasn’t the only draw. Usher, 45, used the retrospective to showcase the hallmarks of his 30-year music career: pristine vocals, polished but effortless dance moves and heart-melting charm in the tradition of his idols Sammy Davis Jr. and Ben Vereen, his godfather. It’s appropriate, then, that on Feb. 11 the eight-time Grammy winner will perform the halftime show at Super Bowl LVIII in Las Vegas, days after he’s slated to release his ninth studio album “Coming Home,” which he called a “love letter to the legacy of my career.” Here are the eras that have defined Usher’s career.

Persons: Usher’s, Frank Sinatra, Usher, Sammy Davis Jr, Ben Vereen Locations: Las Vegas

LAS VEGAS (AP) — Dustin Johnson and Bryson DeChambeau each shot 8-under 62 on Friday to share the lead at LIV Golf Las Vegas, with fellow major champion Jon Rahm two strokes back with a day left in his second event on the Saudi-funded tour. In the shadow of the Super Bowl, Johnson and DeChambeau reached 11-under 129 at Las Vegas Country Club on another chilly day with the temperature barely in the 50s. Rahm had a 63 to join Peter Uihlein (65) and Matthew Wolff (66) at 9 under. In the team competition, Johnson's 4Aces were tied for the lead at 26 under with a RangeGoats team featuring Uihlein, Wolff and Watson. Last year, Johnson won LIV Golf Tulsa and DeChambeau topped fields at Greenbrier and Chicago.

Persons: — Dustin Johnson, Bryson DeChambeau, Jon Rahm, Johnson, DeChambeau, Rahm, Peter Uihlein, Matthew Wolff, Talor Gooch, Jason Kokrak, Paul Casey, Harold Varner III, Bubba Watson, Cameron Smith, Laurie Canter, Johnson's 4Aces, Uihlein, Wolff, Watson, DeChambeau's Crushers, Nos, Joaquin Niemann, Sergio Garcia, ___ Organizations: LAS VEGAS, LIV Golf, LIV Golf Las Vegas, Saudi, Las Vegas Country Club, LIV Golf Tulsa Locations: LIV Golf Las, Greenbrier, Chicago, Mexico

☆ From million-dollar private boxes to carpooling on private jets, here's how billionaires are doing the Super Bowl
▼ + stars: | 2024-02-09 | by ( Madeline Berg | ) www.businessinsider.com time to read: +6 min

The Super Bowl has always been a draw for billionaires and powerful executives. Elon Musk and Rupert Murdoch at the Super Bowl on Sunday. For an extra $10,000 to $250,000, Carrega arranges in-suite meet-and-greets, pre-game huddles, and photo ops with former Super Bowl champions or commentators. Kevin Mazur/Getty ImagesWhen it comes to accommodations, Vegas is proving easier than many other Super Bowl destinations, Brown said. Charter service VistaJet , whose private flights cost between $14,000 and $25,000 an hour, recorded a 25% increase in flight bookings over last year’s Super Bowl.

Persons: —, Taylor Swift, Hunt, Denise York, Elon Musk, Rupert Murdoch, ’ Michael Rubin's, Josh Harris, Robert Kraft, Goldman Sachs, David Solomon, Caitlin O’Hara, ” Elisabeth Brown, Barnabas Carrega, they're, Brown, “ Price, ” Carrega, Carrega, ” Brown, ” She’s, Savage, Kevin Mazur, Wynn, Leona Qi, you’re, ” Qi, “, ” Organizations: Service, Business, Chiefs, 49ers, Forbes, Patriots, Reuters, “, Knightsbridge, Super, Vegas, Davos Locations: Las Vegas, Sin City, Las, Tampa , Florida, Vegas, “

☆ Super Bowl Broadcast Is a Crossroads for CBS Sports
▼ + stars: | 2024-02-09 | by ( John Koblin | Kevin Draper | ) www.nytimes.com time to read: +1 min

On the one hand, Sunday will be a joyous occasion for CBS Sports. The sports division will broadcast its 22nd Super Bowl, the most of any network. The storied CBS Sports division, the broadcasting home of marquee events like the Masters and March Madness, is confronting a wave of change. It all leaves CBS Sports facing a number of challenges — which company leaders say they can handle by sticking to what they know. “No matter what happens in the future to the company, sports will increasingly be more important each and every year,” Mr. McManus said.

Persons: Sean McManus, —, ” Mr, McManus Organizations: CBS Sports, CBS, Paramount, Southeastern Conference, Netflix

☆ Taylor Swift, Travis Kelce, and the return of the love story
▼ + stars: | 2024-02-09 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +10 min

These details are based on the many fan accounts attempting (with mixed success) to confirm exactly what happened when Taylor Swift embraced Travis Kelce after the Kansas City Chiefs qualified for the Super Bowl. im so fucking happy for taylor swift. AdvertisementTravis Kelce kissing Taylor Swift after the Chiefs qualified for the Super Bowl. Taylor Swift and Travis Kelce going on a date. Love stories that blend chivalry and feminism are on trendMorley said Swift and Kelce's love story is also the right mix of old-school and progressive.

Persons: I've, Taylor Swift, Travis Kelce, Kelce, taylor Organizations: Business, Kansas City Chiefs, Super, SIX, e

☆ Super Bowl ad producer on using AI for advertising, creativity, and innovation
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSuper Bowl ad producer on using AI for advertising, creativity, and innovationDavid Droga, CEO and Creative Director of Accenture Song, discusses using artificial intelligence for advertising and marketing.

Persons: David Droga Organizations: Accenture

☆ Whatever Happens at the Super Bowl, She’s Already Won
▼ + stars: | 2024-02-09 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +1 min

Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner. Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L. itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk. On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers. And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.

Persons: Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue Locations: catwalks

Tim McGraw — his name also the title of one of Swift's early breakout hits — delivered the game ball. Swift joined other Philly luminaries Patti LaBelle and John Oates as 2008 World Series anthem singers. Hackash said the team mostly worked through Swift’s family, including her parents Scott and Andrea, to snag an appearance. Her first Reading game was kind of a stepping stone to get something on tape to send to the Sixers. Former Sixers manager of game operations Kathy Drysdale said in 2002 that Swift’s voice caught her attention immediately on a tape submitted by Scott Swift.

Persons: Taylor Swift, Swift, Francis Scott Key, Travis Kelce, belting, ”, Stone, “, ” Swift, —, Tim McGraw —, Patti LaBelle, John Oates, Bucky, askew, Rob Hackash, Hackash, Scott, Andrea, ” Hackash, Allen Iverson, Kathy Drysdale, Scott Swift, ” Drysdale, Matt Cord, ” Cord, ‘, Jeremy Carroll, Tim McGraw, Kelce, ___ Organizations: PHILADELPHIA, The U.S, NASCAR, Philadelphia Phillies, Phillies, Philly, Reading Phillies, Baseball, Reading, Swifts, Sixers, 76ers, Reading Eagle, Wyomissing High, Former Sixers, Wells, Center, ”, Lincoln Financial, Philadelphia Eagles, Eagles, Kansas City Chiefs Locations: , Pennsylvania, The, Wyomissing , Pennsylvania, Nashville, Texas, South Carolina, Pennsylvania, Philly

☆ The Super Bowl menu has changed. Here's what people are buying and how much they're spending.
▼ + stars: | 2024-02-09 | by ( Juliana Kaplan | Cork Gaines | ) www.businessinsider.com time to read: +4 min

In total, American households are expected to spend a total of around $86 on average for their Super Bowl necessities. The National Restaurant Association said that Super Bowl food habits are shifting a little this year. For example, Kennedy said that women, by a sprawling margin, view chips and salsa as Super Bowl must-haves and feel similarly about nachos. While Super Bowl ticket prices have fallen a bit heading up to the Super Bowl, they opened on the day after the AFC and NFC Championship games at some of the highest levels in history. They are predicting a record TV audience for this year's Super Bowl because of her impact.

Persons: —, “, ” Sean Kennedy, Taylor Swift, Kennedy, it’s, Swift, David Steinberg, Clark Hunt Organizations: Service, Super, National Retail Federation, Business, National Restaurant Association, Super Bowl, of Commerce, Seton Hall, Poll, AFC, NFC, Zeta Global, CNBC, Chiefs, Bowl LIV, 49ers

☆ Super Bowl commercial price tag of $7 million 'a bargain', says VaynerX's Gary Vaynerchuk
▼ + stars: | 2024-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSuper Bowl commercial price tag of $7 million 'a bargain', says VaynerX's Gary VaynerchukHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC.

Persons: Gary Vaynerchuk, Brian Sullivan, “ Organizations: CNBC

LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. ?” It’s one of the many creative projects from Apple Music, which has made a concerted effort to amplify the anticipation around Sunday's halftime show. Since Apple Music became the halftime show sponsor, the streaming service is pushing to leave an influential mark like never before. As Usher prepares to headline this year's festivities, Apple Music created a strategic plan before he hits the Super Bowl stage. Between Apple Music, Apple Music Radio, the talent who have a deep understanding of music and culture and obviously Apple's ecosystem, I think we can amplify that.”Leading up to Sunday, it's all about Usher.

Persons: Usher, Ludacris, Lil Jon, Taraji, Henson, “ We’re, ”, Oliver Schusser, Schusser, ” Schusser, “, Rihanna —, “ It's, Jermaine Dupri, Tiësto, Nadeska Alexis, Lil Wayne, Estelle, Tor Myhren, ” Myhren, there's Organizations: LAS VEGAS, Super, Apple Music, Pepsi, Apple, NFL, Jay, Apple Music Radio

Super Bowl Sunday in Las Vegas will feature the Kansas City Chiefs against the San Francisco 49ers. The two teams from the Midwest and West Coast will face off in the Super Bowl for the second time in five seasons. Sunday’s game is a rematch of Super Bowl LIV in 2020, when the Chiefs beat the 49ers. But football isn’t the first thing that comes to mind for all schools set to be represented in the Super Bowl. When it comes to schools in the two states represented in the Super Bowl, California wins out.

Persons: Taylor Swift, Travis Kelce, –, Kansas City –, Stanford – Organizations: Kansas City Chiefs, San Francisco 49ers, Midwest, Super Bowl, Bowl LIV, Chiefs, 49ers, San, Kansas City, University of Oklahoma, University of Georgia, Football Playoff, University of Florida, University of Michigan, Wolverines, Super, ., Best National Universities, Stanford, U.S, Harvard, University of Pennsylvania, Duke, Golden State, – UCLA, USC, University of Missouri, Missouri University of Science, Technology, . News, State, Missouri Locations: Las Vegas, Missouri, California, West, Kansas, San Francisco, U.S

☆ The Super Bowl is still definitely happening at 6:30 ET — and we're still writing these stories?
▼ + stars: | 2024-02-09 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

The Super Bowl starts at 6:30 p.m. Eastern on Sunday when the Kansas City Chiefs play the San Francisco 49ers. CBS will broadcast the event, which will be played at Allegiant Stadium in Las Vegas, Nevada. Doesn’t matter: Publishers around the world are putting up versions of this story, anyway — with the same keyword-laden text. AdvertisementAs I’m typing this, NBC is currently Google’s top-ranked search result for “What time is the Super Bowl," followed by CBS , which — again — is actually broadcasting the event. And yes: One reason that publishers do these things is because “What time is the Super Bowl?” is a query many people have.

Persons: Taylor Swift, They’ve, —, There’s, I’m, St . Paul, we’re Organizations: Super, Kansas City Chiefs, San Francisco 49ers, CBS, Allegiant, Publishers, Business, NBC, Kentucky’s, Hearst, New York Times, Google, St ., St . Paul Pioneer Press Locations: Las Vegas , Nevada, Louisville

☆ China e-commerce player Temu is about to run its second Super Bowl ad — and do $10 million in giveaways
▼ + stars: | 2024-02-09 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

In addition to the commercial, Temu will be giving away $5 million in coupons and credits, an initiative already underway. On the day of the Super Bowl, Temu plans to do an additional $10 million in giveaways, the spokesperson said. It's rare for a Chinese firm to buy a Super Bowl ad spot, which costs millions of dollars . Temu, the e-commerce app run by Chinese company PDD Holdings , plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States. Temu launched in September 2022 and shortly after aired its Super Bowl ad in 2023.

Persons: Temu, underscoring, PDD, Zappi, Temu's, Morgan Stanley Organizations: PDD Holdings, CNBC, Facebook, Temu's, Meta Locations: giveaways, United States, Temu's U.S, U.S, Temu

☆ Celebrities are paid a shocking amount for 30-second Super Bowl ads
▼ + stars: | 2024-02-09 | by ( Elizabeth Wagmeister | ) edition.cnn.com time to read: +8 min

Los Angeles CNN —After Ben Affleck appeared as a Dunkin’ drive-thru worker in a Super Bowl commercial last year, the breakfast chain’s sales exploded. “They sold more donuts the next day than any other day in their history,” an individual close to the Dunkin’ Super Bowl campaign told CNN. Affleck was paid close to $10 million dollars for last year’s Dunkin’ Super Bowl commercial, three sources with knowledge of the partnership told CNN. It’s rare for someone that you think of as a true movie star to be paid less than a million.”Most Super Bowl shoots are usually one to two days, the agent added. Even though we’ve got over 30 celebrities in the Super Bowl this year, we had over 70 offers.

Persons: Ben Affleck, Dunkin, “, Affleck, ” Scott Murphy, Dunkin ’, Affleck’s Dunkin, Matt Damon, Larry David, Sam Bankman, David, Michael Lewis, Jennifer Aniston, ”, David Schwimmer, Uber, Chris Pratt, Pringles, Jason Momoa, Martin Scorsese, Tim Curtis, Peter DeLuca, Zach Braff, Donald Faison, John Travolta, Jennifer Beals, Tina Fey, John Cena, Usher, it’s, we’ve, Curtis, ” Curtis, “ You’ve, —, Aniston, Schwimmer, Jelly Roll, David Beckham Organizations: Los Angeles CNN, Bowl, “, CNN, Boston, Equity, Eastern Congo Initiative, Artists Equity, Super, Hollywood, WME, Mobile, Super Bowl, BMW, CBS Locations: Hollywood, Victoria

☆ Betting on the Super Bowl? 'You gotta pay the piper' on your winnings, says tax expert
▼ + stars: | 2024-02-09 | by ( Mike Winters | ) www.cnbc.com time to read: +4 min

All gambling winnings are considered taxable income by the Internal Revenue Service, even if you aren't a professional gambler. How to report your winnings and lossesYour gambling winnings and losses are reported separately in your tax return. The reason for that "is to prevent tax filers from offsetting other income with gambling losses," says Razi. Why you probably won't actually claim gambling losses as a deductionThe only way to claim your gambling losses is to itemize your deductions, which most taxpayers don't do. What happens if you don't report your gambling winnings

Persons: Romeo Razi, You'll, Razi Organizations: Internal Revenue Service, CNBC, IRS Locations: Las Vegas

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