Despite their underperformance in recent years, " quality" stocks have been persistent outperformers within European stock markets for decades, according to research from Morgan Stanley .
The bank has revealed its "35 for 2025" list, featuring the bank's 35 best long-term picks in Europe.
Notwithstanding recent price moves, quality stocks also look reasonably valued, with average relative valuations for the MSCI Europe Quality index below their 10-year average," Morgan Stanley's analysts, led by Giorgio Magagnotti, wrote in a note on Mar.
British alcoholic beverage maker Diageo also makes an appearance, with Morgan Stanley confident of Diageo's ability to deliver "superior" growth.
Within the semiconductor space, ASML is Morgan Stanley's top pick.