PHOENIX, Feb 11 (Reuters) - In just a half-century of evolution the Super Bowl has gone from sports event, to America's biggest party, to a week long and very expensive immersive "experience".
Next year it will almost certainly make another leap when "immersive experience" and "party" morph into one big Super Bowl supernova in Las Vegas, as Sin City hosts the game for the first time.
"If you go back 10 years ago Super Bowl was only about the game and now it is much, much more," said Wilder.
For John Wegman, a businessman from Rochester and a Buffalo Bills season ticket holder, seeing a Super Bowl was on his bucket list.
"Super Bowl with my father, my mother, my brother was a bucket list thing and we are doing it in style."