The US arm of the tampon company tweeted their spin on a well-used meme, saying: "You're in their DMs.
People immediately expressed outrage with the tweet, saying it "sexualized" women's healthcare and was "demeaning" towards women.
Others said the tweet was "creepy," considering minors often use Tampax products during menstruation, Sky News reported.
In response to the backlash, the company, owned by Procter & Gamble, tweeted an apology saying they "messed up."
"Women and girls want sanitary products they can trust, not wink, wink sexualization of a basic biological function.