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Read previewBrands are increasingly relying on influencers and social media to boost sales. The next highest category was paid social media, at 26%, trailed by email and search-engine marketing. TikTok has placed big bets on social shopping, with its viral Shop feature growing steadily in the US. As for the most impactful marketing trends over the next year, 41% of US merchants said influencer or creator marketing would be the most important. Following that, 35% said customer data to create targeted and personalized marketing messages.
Persons: , Shopify, TikTok Organizations: Service, Business, Social, YouTube Locations: Japan
In this photo illustration, the Roblox app seen displayed on a smartphone screen and a Roblox logo in the background. The platform also serves as a digital social hub where users can connect with their friends online and attend virtual events. Roblox has 79.5 million average daily active users as of the second quarter of 2024, according to the company's fiscal Q2 2024 earnings report released on Aug. 1. In fiscal year 2023, Roblox counted 68.4 million daily active users, a majority of them younger than 25. CNBC calculated how much a $1,000 investment in Roblox would be worth now if you had invested in the company both one year ago and when it went public.
Persons: Roblox, Gucci, David Baszucki Organizations: Roblox Studios, NFL, PlayStation, New York Stock Exchange, CNBC Locations: Newzoo, Roblox
I've never hit the wall before, but I've met enough marathon runners to know its lore. McDowell shared a few things marathon runners can do before and during the race to hop over that wall. "When you're training for a marathon, you want to be training your eating and drinking as well as your running," McDowell said. Most marathon runners do this with supplements, which come in various forms, from gels to chews. She said most marathon runners — especially first-timers — walk at least part of the race.
Persons: , I've, Milica McDowell, McDowell Organizations: Service, New York City, Business, Gatorade
The doc includes more than 500 submissions from people who identified themselves as Microsoft employees in the US. The move came in response to a growing number of its workers feeling underpaid compared to Microsoft's tech peers like Amazon . AdvertisementAs a reminder, this pay data is based on Microsoft employees' self-reporting, so it's not a complete picture. However, the pay gap between Microsoft AI and the rest of the company is undeniable. These are the 100 most-used AI apps, according to a top VC.
Persons: , Chelsea Jia Feng, Insider's Ashley Stewart, Ashley, Satya Nadella, Drew Angerer, Mustafa Suleyman, it's, they're, Tyler Le, Jerome, Jerome Powell's, Goldman Sachs, Jamie Dimon's, Dimon, Ned Davis, Justin Sullivan, Andreessen Horowitz, Jenny Chang, Rodriguez, Jack, Jerome Powell, Sabrina Carpenter, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, Microsoft, Business, Microsoft Microsoft, Getty, Bloomberg Creative, JPMorgan, Treasury, Ned Davis Research, Big Tech, RBC Capital Markets, Consumer, Engineers, BI Locations: Washington, New York, London
I've lived in the Bay Area, New York, and the UK while building and scaling Zyper. But if you want to be laser-focused without distractions, you can't beat the Bay Area. Particularly in the Valley, there's a propensity for very quickly backing "zero-to-one ideas" and creating something entirely new. Silicon Valley is special, and I plan to stayI moved Zyper to San Francisco right before the pandemic hit. AdvertisementThere are other emerging markets, like Korea, Brazil, and China, but I think there's something very special about the ecosystem and history of Silicon Valley.
Persons: , Amber Atherton, I've, Zyper, Y Combinator, Y, it's, Michael Seibel, Everyone's, London's, There's, overregulate Organizations: Service, Business, Patron, Nvidia Locations: San Francisco, London, New York, Palo Alto, Bay, California, Zyper, Mountain View, Hong Kong, England, American, Delaware, . New York, York, Europe, Silicon Valley, Miami, Austin, Silicon, Korea, Brazil, China
Citigroup opened a negative catalyst watch on Ulta Beauty and lowered its price target to $375 in anticipation of an earnings miss next week. Club holding TJX Companies ' quarterly results topped expectations earlier this week, and it also lifted its guidance. Uber has a similar partnership with Club holding Alphabet 's Waymo in Phoenix. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.
Persons: Jerome Powell's, Jackson, Piper Sandler, Chewy, Wynn, Locker, Mary Dillon, Uber, Wells, Jim Cramer's, Jim Cramer, Jim Organizations: Federal, Nasdaq, Dow, Citigroup, UBS, Las Vegas Sands, Wynn Resorts, Ross, TJX Companies, Burlington Stores, Nike, Piper, Cruise, Club, BJ's Wholesale, Jim Cramer's Charitable, CNBC Locations: Macau, Las Vegas, Cava, Wells Fargo, Phoenix
Quang attributes the unexpected virality to a digital trend that first appeared at the end of 2023: the office siren. AdvertisementGoogle Trends shows searches for the term "office siren" increased tenfold between the first week of May and the first week of August. The office siren is a polarizing character — a sexed-up appropriation of office wear, restyled and applied to contexts outside the office. "Obviously, I'm not wearing this to the office," Quang said. "The office siren is just a character I'm playing."
Persons: , Julia Quang, Aritzia, Zers, Quang, Josephine Hansom, Hansom, Gen, Kirsten Classi, Zummo, she's, Corey Robinson, Abercrombie &, it's, Robinson, Heather McLean, McLean, Nancy Deihl, Gen Z, I'm Organizations: Service, Business, Brands, Abercrombie, Abercrombie & Fitch, New York University Locations: Quang, Canadian, America
Despite its cheeky title, Sabrina Carpenter's new album "Short n' Sweet" arrived on Friday with a tall order to fill. Carpenter's sixth album was preceded by smash hits "Espresso" and "Please Please Please," which peaked at No. But "Short n' Sweet" isn't just Carpenter's most anticipated release to date. AdvertisementIndeed, throughout "Short n' Sweet," Carpenter isn't coy about the vulgar, demoralizing underbelly of modern dating. "Short n' Sweet" is an album grounded firmly, almost defiantly, in the present day — all the struggles and ridiculous ills of dating app-era romance, which, despite the disappointment, usually make for great wine-night fodder.
Persons: Sabrina Carpenter's, Carpenter, Polly, Apple Music's Zane Lowe, coy, Smartly, , Leonard Cohen, Slim Pickins, Carrie Bradshaw, Dolly Parton, Ariana Grande, Taylor Swift, Sabrina Carpenter, Pickins Organizations: Service, Business, Island Records, Press Locations: LA
According to Wolfe, Expedia has returned just 3% over the last twelve months and an estimated 2024 price-to-earnings ratio of 10. The online travel agency is rated overweight by analysts polled by FactSet, who have a consensus price target implying 11% potential upside. Walgreens is another long-term favorite that popped up on Wolfe's screens. The stock has 25.3 % potential upside, according to analysts' consensus price target of $12.57, according to FactSet. Other stocks that made Wolfe's "Greatest Hits List" included coffee chain Starbucks , automaker General Motors and medical device maker Medtronic .
Persons: Wolfe, Jerome Powell, Chris Senyek, Expedia, FactSet, Bernstein, Richard Clarke, Clarke, Edgar Bronfman Jr, Bronfman's Organizations: Wolfe Research, Federal, Dow, Nasdaq, Walgreens Boots, Walgreens, Amazon, Paramount Global, Skydance Media, National Amusements, Paramount, General Motors Locations: Deerfield , Illinois
The next day after work, Nagel-Mayberry made her way to the run club's local meeting point. Kong started looking for chess clubs near her in Los Angeles, but they were all for older men or younger children. Now, roughly 300 people between 21 and 35 attend LA Chess Club each Thursday evening. According to Eventbrite, book-club listings were up 24% in 2023 from the prior year, and themed book clubs, such as queer book clubs, saw an 82% increase in attendance. "The first book club was on a Wednesday, so I wasn't able to go to my run club," she told me.
Persons: Julia Nagel, Mayberry, Nagel, I've, Sheila Liming, Zers, Gen, Z, Michelle Kong, Kong, livestreaming, hankering, Liming, , we're, Ben Bradbury, Eventbrite, Maya Aristimuño, aren't, Casa, Gen Zers, Mills Organizations: Electric Athletic Club, Friendship, Gallup, American Survey Center, LA Chess, Maristi Creative, Soho, GGA Partners, Soho House Locations: Chicago, Los Angeles, New York City, New York, Vicente, Soho
Generative AI models require huge amounts of training data to enable their systems to produce advanced outputs. But the data that goes into them is often from sources where copyright restrictions are in place. The round values the two-year-old company at $2.25 billion, sources familiar with the matter told CNBC. Fighting AI copyright theftStory is now trying to tackle a timely problem with its tech — theft of copyrighted media on the internet by powerful generative AI models like OpenAI's ChatGPT. But the data that goes into fueling these AI models is often from sources where there's copyright restrictions in place.
Persons: Story, Andreessen Horowitz, Polychain, Smart, Story's, Lee, it's, Dolce Organizations: Getty, San, CNBC, Balmain, Gabbana, Brands, New York Times, Microsoft, Times, Big Locations: Francisco
"We essentially see ourselves as a Google Maps for communities," PamPam cofounder Helena Jaramillo told Business Insider. The platform draws its data from Mapbox and Google Places. "We used all these apps obviously to do that, Google Maps or getting lists or recommendations from friends, but it just never really felt right." The team behind Zenly, which Snapchat acquired and morphed into its Snap Map feature, is building another new social map app called "Bump." AdvertisementPamPam sees its creators as "community creators," Jaramillo explained.
Persons: , PamPam, Helena Jaramillo, Jaramillo, Carlo Jörges, Jörges, We've, What's, Snapchat, Raya, monetization Organizations: Service, Google, Business, Big Tech, Facebook, YouTube Locations: New York City, Philadelphia, Mapbox, doesn't
The $220 million round in May, which also included Aglaé, valued H at $370 million, according to the company. While the amounts of Aglaé's investments aren't disclosed, the funding rounds for the AI firms totaled more than $300 million, according to Fintrx. Aglaé also invested in a $25 million seed round for Lamini, a Palo Alto, California-based startup building enterprise AI applications. Aglaé joined Susquehanna to invest in the $27 million seed round for Toronto-based Borderless AI, a human resource management platform. Arnault and his family are, however, big art collectors, and Aglaé was an investor in a $9.5 million funding round for LaCollection, a digital art platform.
Persons: Google's, Wendy, Eric Schmidt, Aglaé, Arnault, Robert Frank Organizations: Accel Partners, Google, CNBC, Fintrx, Aglaé Ventures, Susquehanna, Toronto, Music Media, Back, Netflix, Spotify Locations: Palo Alto , California, New York, Photoroom, France, Paris, Sonarverse, Irvine , California, San Francisco, French, LVMH, Airbnb
How much is too much to spend on jeans?
  + stars: | 2024-08-18 | by ( Fiona Sinclair Scott | ) edition.cnn.com   time to read: +8 min
Of course, there were the aghast social media comments, those are to be expected, but the moment also inspired a reasonable question: How much is too much to spend on jeans? These jeans are something of an outlier, having been designed — undoubtedly — with celebrities and the 1% in mind. Cheaper options are plentiful across the market — from classic $100 Levi’s to newer denim brands, such as MUD Jeans or ELV Denim, emphasizing their sustainable or circular credentials (jeans in this category tend to be priced around $200 to $500.) A brief buyer’s guideNew York-based stylist and newsletter author Becky Malinsky wearing Auralee jeans. “I feel, personally, there are many sustainable brands out there that are producing a really good pair of jeans for around $150 to $200.
Persons: Blake Lively, Valentino, Porter, Ssense, Jean Paul Gaultier, Ralph Lauren, Becky Malinsky, , , don’t, Malinsky, jean I, it’s, Sid Marshall, jean, Eric Charbonneau, Sandra Capponi, Ani Wells, Wells, , you’re, can’t, Kurt Cobain’s Organizations: CNN, Gabbana, Citizens, Humanity, Transformers Foundation Locations: New York
Shopping hauls are so back
  + stars: | 2024-08-17 | by ( Erika Tulfo | ) edition.cnn.com   time to read: +8 min
CNN —Aria Liu, 17, regularly posts shopping haul videos to her YouTube channel, which has 300,000 subscribers. “I don’t know what it is, but when I’m shopping online, money doesn’t feel real.”Liu’s not alone. Shopping hauls have existed for years, if not decades. Aria Liu says that the shopping haul videos she posts on her YouTube channel, “urmomsushi,” are the ones that garner the most views. There’s also a growing body of research that is questioning whether social media can be dangerous, especially for younger users.
Persons: Aria Liu, , , ” Liu’s, Liu It’s, Philippa Ward, Katie Fang, TikTok, Fang, hashtags, Alistair Berg, Matthias Lehner, ” Lehner, Katrina Caspelich, There’s, there’s, ” Caspelich Organizations: CNN, YouTube, Consumer, US Commerce Department, Consumer Financial, University of Gloucestershire, Research, Federal Reserve Bank of New, Centre for Retail Research, Lund University Locations: Federal Reserve Bank of New York, TikTok, Lund , Sweden,
Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.
Persons: , Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado
Luxury supercars go electric
  + stars: | 2024-08-16 | by ( Robert Frank | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLuxury supercars go electricThe $30 billion classic car market has seen sales fall double-digits from their peak in 2021 and 2022. But a number of luxury auto brands are looking to reverse that trend by going hybrid. CNBC's Robert Frank joins 'Squawk on the Street' from Monterey, California withe more.
Persons: Robert Frank Locations: Monterey , California
Mars, whose brands include M&M’s, Snickers and Skittles, is buying food company Kellanova in a deal worth nearly $30 billion, giving it access to a huge portfolio of consumer brands from Cheez-It to Pop-Tarts. Kellanova, based in Chicago, houses many brands, including Pringles, Town House, MorningStar Farms and Rice Krispies Treats. Once it is complete, Kellanova will become part of Mars Snacking. “The Kellanova brands significantly expand our snacking platform, allowing us to even more effectively meet consumer needs and drive profitable business growth,” Andrew Clarke, global president of Mars Snacking, said in a statement. Shares of Kellanova rose nearly 8% before the opening bell Wednesday.
Persons: Mars, Kellanova, Kellogg, Rice Krispies, ” Andrew Clarke, Mars Snacking Organizations: Kellogg Co, MorningStar, Rice, Mars Inc Locations: Cheez, Chicago, Pringles
Family-owned candy giant Mars, whose brands include M&M's and Snickers, said on Wednesday it would buy Cheez-It and Pringles maker Kellanova in a nearly $36 billion deal, making it the biggest deal in the packaged food industry. Mars will pay $83.50 per share in an all-cash deal for Kellanova, representing about a 33% premium to Kellanova's close on Aug. 2, before Reuters first reported that Mars was exploring a deal for the Pringles maker. Kellanova, which split from WK Kellogg last October, is rooted in a salty snacks business and sells cereal outside of North America. WK Kellogg was left with the North American cereal business of Kellogg, the original parent company. Kellanova logged net sales of more than $13 billion in 2023.
Persons: Mars, Kraft Heinz, Mondelez, Rice Krispies, Andrew Clarke, WK Kellogg, Kellogg Organizations: Diamond Foods Inc, Procter & Gamble Co, Kellanova, Reuters, Wrigley, Global, Street Journal Locations: San Francisco , California, Kellanova, Hershey, Chicago, North America
This spring, the company unveiled plans for Pagani Residences, a 70-unit condo development in Miami's North Bay Village. Beyond automakers, there's a growing list of luxury brands hoping to use real estate to turn their cultural cachet into cold, hard cash. New York's five-star Sherry-Netherland Hotel began welcoming long-term residents almost a century ago, and since then roughly 700 branded residences have graced skylines around the world. But when it comes to branded residences, there are real selling points for buyers. The Elle project may seem out of left field, but Itani told me he's talking with another publication interested in making similar inroads.
Persons: carmaker Pagani, Pagani, Carlo Dipasquale, Aston Martin, Carbone, Gabbana, Elle, Sherry, we've, that's, Itani, Drake, Giorgio Armani, aren't, Brand, They're, they're, Laura Steinbruckner, Ferrari, Rob Sykes, WATG, hadn't, Cipriani, they've Organizations: Pagani Residences, Mercedes, Benz, Porsche, Bentley, Global, Condo, Brands, Carlton, Nobu, Peruvian, Armani Casa, South Florida —, Villa Miami, Major Food Group, Gabbana, Hilton, Fiat, Apple Locations: Bay, South Florida, Miami, Miami Beach, Dubai, London, New York, Netherland, Spain, Toronto, homebuilding, Plenty, Villa
In today's big story, it's out with the old and in with the new CEO at Starbucks. Starbucks announced CEO Laxman Narasimhan was stepping down after less than two years on the job . Chipotle CEO Brian Niccol was tapped to lead Starbucks' turnaround efforts. In the release announcing the news , Howard Schultz, Starbucks' chairman emeritus and three-time CEO, made no mention of Narasimhan in his statement. At Starbucks, Niccol won't need to navigate a brand crisis like he did with Chipotle in the wake of its E. coli outbreak.
Persons: , he's Benjamin Button'd, Chelsea Jia Feng, Laxman Narasimhan, Brian Niccol, it's, Grace Dean, Howard Schultz, Narasimhan, Ryan Miller, Rebecca Zisser, Alex Bitter, It's, we've, Katie Notopoulos, Tyler Le, Joe Quinlan, Berkshire Hathaway, Goldman Sachs, Greg Tuorto, Josh Edelson, Justin Sullivan, Timo Lenzen, Mercedes, unmotivated, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock Organizations: Service, Starbucks, Business, Elliott Management, Orange County Museum of Art, Taco Bell, Merrill, Bank of America Private Bank, Getty, BI, Benz, Mercedes, Dolce, Gabbana, Walmart, Walgreens, Cisco Systems, UBS Locations: Chelsea, Narasimhan, Mexican, Berkshire, AFP, Dubai, Miami, New York, London
How Taco Bell stays cheap
  + stars: | 2024-08-14 | by ( Paige Bruton | ) www.businessinsider.com   time to read: +1 min
Taco Bell is outperforming its rivals in the fast food industry. The company says it has doubled down on value meals, and it's paying off. Go to newsletter preferences Thanks for signing up! AdvertisementFast food prices have soared in recent years, and while Taco Bell hasn't been immune to these, it's still considered one of the cheaper options. And the company says its focus on value meals has helped to boost sales.
Persons: Taco, , Taco Bell, it's Organizations: Taco Bell, Service, KFC, Business
Reddit calls them logged-out users and, based on some industry estimates, they only monetize at about one-third the rate of logged-in users. The number of logged-out users surpassed logged-in users in the fourth quarter, and the gap has since widened. Logged-in users increased 31% in the second quarter to 42 million, while logged-out users increased at a much more robust rate of 74% to 49.2 million. Alan Gould, managing director at Loop Capital, said Google makes up "the vast majority of the logged-out users." By 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, Black said, based on the firm's estimates.
Persons: Spencer Platt, Tom Wahlin's, Hacker, Wahlin, we're, Lily Ray, Amsive, Ray, Reddit, Alan Gould, Daniel Konstantinovic, Konstantinovic, Benjamin Black, monetization, they'll, Reddit's, Black, Jen Wong, Wong, Steve Huffman, They'll, Huffman Organizations: New York Stock Exchange, Getty, Aer, Google, U.S, Loop, Deutsche Bank, CNBC, AllGear Digital, YouTube Locations: New York City, U.S, Reddit
Macdonald, 32, quit his accounting job at PwC in 2016 to work on ManiLife full-time. I decided to accept a job at PwC, a Big Four accounting company, for a three-year graduate program. When the time came to return to my accounting job in September 2015, I gave up my peanut butter venture and returned to the UK. I had shelved my idea for a peanut butter brand to work at PwCI came up with the idea for ManiLife — my peanut butter company — living in Argentina. Having a stable job helped me get my business off the groundI think I left my PwC job at the right time.
Persons: , Stu Macdonald, Macdonald, I'd, weren't, didn't, I've, I'm Organizations: Service, Business Locations: Wilmslow , England, PwC, Argentina, Córdoba, British
Mars is buying Kellanova for almost $36 billion, making it one of the largest deals this year. Kellanova's big business is salty snacks including Pringles and Cheez-It. Go to newsletter preferences Thanks for signing up! AdvertisementMars is buying food maker Kellanova for almost $36 billion, including debt, in one of the year's biggest deals, the companies said Wednesday. This story is available exclusively to Business Insider subscribers.
Persons: Mars, , Eggo waffles Organizations: Service, Reuters, Business
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