Smaller accounts on Instagram can still make money as influencers.
Smaller creators, usually categorized as "nano" influencers with fewer than 10,000 followers, are making money as content creators like their larger counterparts with brand deals, user-generated content, and affiliate marketing.
With around 3,000 Instagram followers, Kim is building a business as a travel and fashion influencer by leveraging her small audience.
While influencers can pitch brands directly, some companies are already on the lookout for smaller creators to work with.
Insider is compiling our reporting on how smaller creators are getting themselves sponsored on Instagram, their strategies, and how much money they are making.