CNBC's Jim Cramer on Thursday gave investors his stamp of approval to buy some shares of Nike , but he warned that such an investment is tricky.
"You've got my blessing to put on a small position — only small — because if Nike really can turn itself around, the stock will take off long before the financials do," he said.
"You need to get ahead of that, but it's a risky call, so I suggest building your position gradually over time."
Nike is also somewhat hostage to the consumer environment in the U.S. and abroad Cramer said.
And while he admitted he'd like more definitive proof of a Nike turnaround, Cramer noted that by the time that happens, it may be too late to get in to the stock.
Persons:
CNBC's Jim Cramer, You've, Elliott Hill, John Donahoe, Cramer, Donahue
Organizations:
Nike
Locations:
U.S