Ms. Morales said that most of her clients who request custom designs are the children of immigrants or have immigrated to the United States themselves.
Many, she added, “owe their journeys to their families, and they want to honor that.”Like Ms. Morales, Emiah Youman began customizing graduation caps when she was in college.
Ms. Youman, who started selling them through her business, Custom Couture by Emiah, in 2019, now also offers premade styles (starting at $50), as well as hand-painted designs (starting at $210).
Ms. Youman, who lives in Washington, said she has received about 100 orders this year.
Her custom designs can take up to three months to complete, in part because she is running her business while attending law school at Howard University.