The reality, according to internal Twitter research seen by Reuters, goes far beyond the handful of examples of celebrities ghosting their own accounts.
These "heavy tweeters" account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue.
Cryptocurrency and "not safe for work" (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.
Twitter was motivated to investigate "disturbing" trends among users that may have been masked by overall growth in daily active users and better understand the decline in the company's most active users, the documents said.
Our overall audience has continued to grow, reaching 238 million mDAU in Q2 2022," the spokesperson said, using an acronym for monetizable daily active users.