Throughout the height of COVID, carmakers got used to getting high prices.
Car companies have a new way of keeping prices up: limiting options on the dealer lot.
Since recovering from COVID-related plant shutdowns and an extended shortage of chips required for today's tech-laden cars, companies like Ford, General Motors, and Stellantis have finally seen more cars head to dealer lots.
But they got used to selling vehicles for high prices with minimal inventory on their lots.
But shoppers shouldn't necessarily see some automaker's low inventory as a signal of high demand for a vehicle that they'd have to pay big dollars to compete on.
Persons:
carmakers, that's, Karl Brauer, We've, Brauer, Kelley, Ed Kim, Kim
Organizations:
Morning, Ford, General Motors, Deutsche Bank, Fort
Locations:
COVID, Fort Wayne