And before you can say “in my prime” or “too honest,” it will end up on a T-shirt in a candidate’s store.
At a point in the electoral cycle when candidates are desperate to distinguish themselves and have only minutes onstage to do so, being able to deliver a zinger that will play on via swag is a key advantage.
Ever since the inauguration of George Washington, voters have been participating in the electoral process by means of merch.
Back then, it was fancy commemorative buttons that were sewn onto clothes (and were, largely, accessible only to the well-off).
Now, almost as soon as presidential contenders declare their candidacy and their websites go live, the shops go live with them.
Persons:
George Washington
Organizations:
Republican
Locations:
swag