Former Wall Streeter Sallie Krawcheck railed against a common personal finance trope encouraging people to stop buying their morning coffee in an op-ed published by Fast Company in May.
Krawcheck's company Ellevest, a digital investing platform for women, recently began selling a $23 ceramic cup emblazoned with the phrase "buy the f---ing latte" on its website.
"You have our permission to drink whatever you like from this cup: latte, iced latte, unicorn latte, green tea matcha latte, chai tea latte, water, whiskey, feminist power.
To drive the message home, Krawcheck's company Ellevest, a digital investing platform for women, has begun selling a cheeky coffee cup on its website, artfully emblazoned with the phrase "buy the f---ing latte."
"You have our permission to drink whatever you like from this cup: latte, iced latte, unicorn latte, green tea matcha latte, chai tea latte, water, whiskey, feminist power.