[1/4] A delivery worker sorts parcels at a makeshift logistics station ahead of Alibaba's Singles' Day shopping festival, following the coronavirus disease (COVID-19) outbreak in Shanghai, China, November 10, 2022.
REUTERS/Aly SongSHANGHAI, Nov 11 (Reuters) - Alibaba Group Holding (9988.HK) and other Chinese e-commerce firms holding Singles Day shopping events together logged a 4.7% decline in sales for the first 12 hours of the final day, a research firm said.
Citi analysts said this week they were conservatively forecasting Alibaba's GMV for the event to range between 545 billion yuan and 560 billion yuan ($75 billion-$77 billion), growth of 0.9% to 3.6%.
Yang Zengdong, 40, a teacher in Shanghai, said she had second thoughts about participating in Singles Day at all this year, but when the final sales period started on Thursday evening, she ended up purchasing about the same amount as last year.
"I think it's something deep in the mind of Chinese people that if you don't buy on Singles Day, you are missing out on an opportunity," she said.