Alexandra Rutkay was on a movie set when her side hustle went viral in June.
Rutkay, a full-time makeup artist, was working a 16-hour day on the set of "A Complete Unknown," an upcoming Bob Dylan biopic, when her phone started buzzing.
After two years of inconsistent sales at her New York-based side hustle Citymouse, which makes fashion-forward mini-diaper bags, two glowing reviews of her bags simultaneously gained views on TikTok and Instagram.
Within three days, Citymouse sold out its inventory of more than 500 bags, bringing in roughly $53,000 in sales, says Rutkay, 41.
No longer satisfied by a decent paycheck, she wanted to build generational wealth she could pass down — and entrepreneurship was her first thought.
Persons:
Alexandra Rutkay, Rutkay, Bob Dylan, she'd, Citymouse, —, She's
Organizations:
CNBC
Locations:
New York, TikTok, China