This week, Samuel Adams maker Boston Beer debuted Loma Vista Tequila Soda, a ready-to-drink tequila cocktail in both lime and mango flavors.
Last year was the 12th consecutive year spirits have taken away market share from beer in the total U.S. alcoholic beverage market, according to a report earlier this year from the Distilled Spirits Council, a national trade organization.
The beer category, which includes hard seltzer, accounted for 42% of the U.S. beverage alcohol market in 2021, while spirits accounted for 41%, according to DISCUS.
At this trajectory, spirits are pegged to overtake beer in market share in the next few years, even though beer sales have grown.
The downward trend of beer market share has also been reflected on the online ordering and alcohol delivery platform Drizly.