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☆ TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

YouTube is set to start sharing ad revenue with Shorts creators beginning February 1. Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. YouTube announced that it would start sharing advertising revenue with creators on Shorts, which is similar to TikTok's short-video style. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

Jan 11 (Reuters) - NBC News appointed New York Times Deputy Managing Editor Rebecca Blumenstein to a newly created role of president of editorial, the broadcaster announced on Wednesday. NBC News President Noah Oppenheim, who led the division since 2017, will depart in a shake-up that includes two other executive appointments. Before that, she worked for 21 years at the Wall Street Journal, where her positions included deputy editor-in-chief, page one editor, international editor and editor of WSJ.com. As part of the restructuring, NBC News promoted Libby Leist to executive vice president, TODAY and Lifestyle, and promoted Janelle Rodriguez to executive vice president at the NBC News NOW streaming network. Prior to running NBC News, Oppenheim spent two years as executive in charge of the morning news broadcast TODAY.

☆ NBC News president Noah Oppenheim exits, replaced by new head of editorial and two others in network shakeup
▼ + stars: | 2023-01-11 | by ( Oliver Darcy | ) edition.cnn.com time to read: +2 min

New York CNN Business —NBC News president Noah Oppenheim will exit the network as part of a restructuring announced Wednesday that will replace his role with three executives, including Rebecca Blumenstein, a deputy managing editor of The New York Times. Oppenheim led NBC News through the tumultuous presidency of Donald Trump. “I leave with enormous pride in all that we’ve accomplished together,” Oppenheim wrote in a note to NBC News staff. As part of the restructuring, Conde also announced that Libby Leist had been promoted to executive vice president of “Today” and lifestyle. And Conde said that Janelle Rodriguez had been named executive vice president of NBC News NOW, the company’s streaming service.

☆ How to make money as a content creator, according to dozens of influencers
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.

☆ Taylor Swift to make film directorial debut with script she wrote
▼ + stars: | 2022-12-09 | by ( Danielle Broadway | ) www.reuters.com time to read: +1 min

LOS ANGELES, Dec 9 (Reuters) - Grammy award-winning singer Taylor Swift will make her film directorial debut with an original script she wrote, Searchlight Pictures said on Friday. Walt Disney Co.-owned Searchlight, known for Oscar best picture winners "The Shape of Water" and "Nomadland" as well as 2022 drama “The Banshees of Inisherin,” did not disclose the subject of Swift's film or when it would be released. “Taylor is a once in a generation artist and storyteller. She recently earned another Grammy nomination for Song of the Year, the 10-minute version of "All Too Well," which is eligible for the Best Live-Action Short category at the 2023 Oscars. Reporting by Danielle Broadway; Editing by Mary Milliken and Josie KaoOur Standards: The Thomson Reuters Trust Principles.

☆ Taylor Swift signs on to direct a movie for Disney as she campaigns for short film Oscar
▼ + stars: | 2022-12-09 | by ( Sarah Whitten | ) www.cnbc.com time to read: +3 min

Taylor Swift accepts the Artist of the Year award onstage during the 2022 American Music Awards at Microsoft Theater on November 20, 2022 in Los Angeles, California. Taylor Swift has only just begun an Oscar campaign for her short film "All Too Well," and she's already struck a deal with Disney to make her feature directorial debut. The short film is based on Swift's song "All Too Well" and follows a manipulative boyfriend played by Dylan O'Brien and a young woman played by Sadie Sink as they fall in love and ultimately have a devastating breakup. The news of Swift's feature film directorial debut comes just a few months after the singer made history as the only solo artist to win two best direction awards at MTV's Video Music Awards. Ticketmaster, owned by Live Nation , was supposed to open up sales for 1.5 million verified Taylor Swift fans last month ahead of general public ticket sales.

☆ Twitter CEO Musk says user signups at all-time high, touts features of "everything app"
▼ + stars: | 2022-11-27 | by ( ) www.reuters.com time to read: +2 min

Nov 27 (Reuters) - Twitter Inc Chief Executive Elon Musk has said that new user signups to the social media platform are at an "all-time high", as he struggles with a mass exodus of advertisers and users fleeing to other platforms over concerns about verification andhate speech. Signups were averaging over two million per day in the last seven days as of Nov. 16, up 66% compared to the same week in 2021, Musk said in a tweet late on Saturday. Reported impersonations on the platform spiked earlier this month, before and in wake of the Twitter Blue launch, according to Musk. Advertisers on Twitter, including big companies such as General Motors, Mondelez International, Volkswagen AG, have paused advertising on the platform, as they grapple with the new boss. read moreHundreds of Twitter employees are believed to have quit the beleaguered company, following an ultimatum by Musk that staffers sign up for "long hours at high intensity," or leave.

☆ Facebook's pivot to short-form video is a drag on BuzzFeed's revenue
▼ + stars: | 2022-11-17 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +2 min

Buzzfeed's ad revenue was flat year-over-year but ad revenue on its own properties grew. Facebook's shift to vertical video is causing issues for BuzzFeed, a publisher that has long relied on the platform to drive video views. The drop in Facebook traffic contributed to a big 32% year-over-year decline in time spent watching Buzzfeed's video content, according to Comscore. At the same time, Facebook is contributing less to BuzzFeed's revenue. Growth in ad revenue from BuzzFeed's owned and operated properties offset some of the declines on third-party platforms.

[1/2] Taylor Swift receives the award for the Best Longform Video during the 2022 MTV Europe Music Awards (EMAs) at the PSD Bank Dome in Duesseldorf, Germany, November 13, 2022. REUTERS/Wolfgang RattayDUESSELDORF, Nov 13 (Reuters) - Taylor Swift walked away with four prizes at MTV's Europe Music Awards on Sunday, including best video for her 10-minute "All Too Well". Double-award winners included Nicki Minaj for best song and best hip-hop, and the French DJ and record producer David Guetta won the best electronic award and best collaboration. The U.S. pop singer Swift, wearing a dress of bejewelled mesh, won best artist, best pop, best video and best long form video. British pop star Harry Styles won in the "best live" category and the Thai-born Lalisa 'Lisa' Manoban won best K-pop.

☆ Elon Musk addresses advertisers and asks them to keep using Twitter
▼ + stars: | 2022-11-09 | by ( Brian Fung | ) edition.cnn.com time to read: +6 min

To his critics, and to companies that have paused advertising on Twitter, Musk asked to be given a chance. Users who pay for Twitter Blue, the platform’s subscription service, will not be required to provide identifying information other than a credit card and a phone number, Musk confirmed. Brands will be expected to foot the bill for their own verification on Twitter Blue, Musk said. Yoel Roth, Twitter’s head of integrity and safety, said Twitter is increasing its investment in ideas to battle hateful content. Musk also described Twitter’s existing verification system as a “lords and peasants situation” and compared it to the American Revolutionary War.

☆ YouTube, a major Google growth engine, grinds to a halt as advertisers pull back. It's not going to get better in the key holiday quarter.
▼ + stars: | 2022-10-26 | by ( Tom Dotan | ) www.businessinsider.com time to read: +3 min

YouTube ad revenue fell 2% from last year, the first time the platform showed a decline in revenue. For years, YouTube has been Google's ad revenue growth engine. The video unit posted its first ever year-over-year decline in ad revenue, as advertisers pulled back due to the uncertain economy. The results raised questions about YouTube's long-term revenue growth potential. Google executives tried to minimize the significance of YouTube's decline by saying the company suffered from comparisons to its breakout growth last year.

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