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Target CEO Brian Cornell defended his decision to pull some of the retailer's Pride Collection merchandise off shelves earlier this year, saying backlash against the items led to the most serious safety threats that he can recall in his decade with the company. Target has sold merchandise timed for Pride month, which celebrates LGBTQ+ people and issues in June, for more than a decade. In August, Cornell said the strong reaction to the company's Pride collection contributed to Target's disappointing sales in the second quarter. Cornell said in the CNBC interview he thinks the Pride response is no longer hurting Target financially, though he noted the retailer faces other challenges. Cornell's full interview with CNBC will air later Thursday as part of CNBC Evolve.
Persons: Brian Cornell, CNBC's Becky Quick, Cornell, We've, George Floyd's, Becky, I've, influencer Dylan Mulvaney Organizations: . Beverage, InBev, Bud, CNBC, CNBC Evolve Locations: Minneapolis
The median (or mid-point) net worth for households has also increased. And while the median net worth has increased significantly, it’s still under $200,000 — far short of the estimated amount Americans should have in retirement savings. Bud Light sales keep sinkingBud Light continues to drag on Anheuser-Busch InBev’s bottom line in the United States, reports my colleague Jordan Valinsky. In the summer, Bud Light lost its long-held top-selling American beer title to rival Modelo. In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans.
Persons: it’s, , “ Consumers, ” Dana Peterson, Bud, Bud Light, Jordan Valinsky, Dylan Mulvaney, Elisabeth Buchwald, Biden, Organizations: CNN Business, Bell, New York CNN, Labor Department, Consumer Finances, Governors, Federal Reserve, Conference, Board, , Conference Board, Wall, Dow, Nasdaq, Bud Light, Anheuser, Busch, InBev, Modelo, Beer Business, NFL, UFC Locations: New York, Black, United States
Anheuser-Busch InBev, the world's biggest brewing firm, on Tuesday beat expectations for the third quarter, despite an ongoing drag from controversy surrounding its online Bud Light campaign. Revenue rose 5% over the period to $15.57 billion, ahead of a company-compiled forecast of 4.7%. However, Bud Light — which lost its spot as the top-selling U.S. beer over the summer amid a conservative-led boycott, protesting its partnership with transgender influencer Dylan Mulvaney — weighed on U.S. performance, the company said. It marks the second quarter in which the Bud Light controversy, which includes criticism of the company for failing to support Mulvaney amid the backlash, has hit U.S. sales. Analysts at RBC Europe said the company's performance stood out within a "turbulent quarter" for earnings, noting beats on organic revenue growth and EDITDA growth expectations, despite a North America sales miss.
Persons: Bud, Bud Light, influencer Dylan Mulvaney — Organizations: Anheuser, Busch InBev, Revenue, RBC Europe, North, Brewers, Carlsberg, Heineken Locations: East, Africa, Asia, Europe, Brussels, U.S, North America, Southeast Asia
AB InBev's studio head is out, the latest marketing shakeup at the Anheuser-Busch parent company following the Bud Light fiasco . The company put seasoned AB InBev marketer Lauren Denowitz in charge as global studio head while enlisting help from Oscar-winning Michael Sugar's production company, Sugar23, and branded entertainment guru Jae Goodman . Bud Light faced months of conservative-led protests and falling sales over its partnership with transgender influencer Dylan Mulvaney. The Anheuser-Busch controversy started in April when the company sent Mulvaney a personalized Bud Light can for a March Madness contest. The fallout has dragged down US performance for two quarters in a row, even as AB InBev beat expectations in the most recent quarter.
Persons: Bud, Lauren Denowitz, Michael Sugar's, Jae Goodman, Bud Light, influencer Dylan Mulvaney, Denowitz didn't, Michel Doukeris Organizations: Anheuser, Busch, Hollywood, InBev, Brands, Bud Light, UFC
Bud Light sales keep sinking
  + stars: | 2023-10-31 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —Bud Light continues to drag Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer’s sales rose because of higher prices. The company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Light continues. The brand’s customers turned their backs on Bud Light after the company partnered with a transgender influencer – and then muddled its response. Tuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.
Persons: Bud Light, , Dylan Mulvaney Organizations: New, New York CNN, Anheuser, Busch, InBev, Modelo, UFC, Beer Business, BUD Locations: New York, United States, East, Africa, Asia, Pacific, Europe
The company's revenue fell nearly 14% from July to September in the U.S., its largest market, as Bud Light sales sank. Bud Light sales started falling in April after a conservative boycott of the brewer's partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch is now trying to turn around the brand's fortunes by marketing Bud Light through platforms it considers uncontroversial. Moving forward, the company plans to promote Bud Light at events like football games and concerts, he said. "This was the result of one campaign," he said of the Mulvaney partnership, which featured her face on a Bud Light can.
Persons: Light, Bud, influencer Dylan Mulvaney, Bud Light, Bump, Michel Doukeris, Folds, Doukeris, Wall Organizations: Anheuser, Busch InBev, U.S, Bud Light, Modelo Especial, U.S . Bud, Nielsen, Bump Williams Consulting, CNBC, Busch, NFL, Stagecoach, Revenue Locations: U.S, Mulvaney
NEW YORK (AP) — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC's “Official Beer Partner” in the U.S. starting Jan. 1, the two companies announced. Bud Light has also faced backlash from Mulvaney’s supporters and LGBTQ+ rights groups, who say the company didn’t do enough to support her. In June, Bud Light lost its place as America’s best-selling beer after more than two decades, slipping into second place behind Mexican lager Modelo Especial. As Bud Light sales plunged, Anheuser-Busch InBev reported a 10.5% fall in U.S. revenue for this year's second quarter.
Persons: Bud Light, Dana White, influencer Dylan Mulvaney, Bud, Stella Artois, Corona Organizations: UFC, Anheuser, Busch, InBev, Bloomberg, Crypto.com, Modelo Especial, Constellation Brands, Busch InBev, Bud Light Locations: U.S
Anheuser-Busch InBev's Bud Light will again become the official beer sponsor for the Ultimate Fighting Championship with a six-year marketing partnership, the companies announced Tuesday. As part of the agreement, Bud Light will receive exclusive and prominent branding at UFC fights and events, as well as in-arena promotion. The agreement comes on the heels of a conservative boycott against Anheuser-Busch's Bud Light that began this spring when the brand partnered with transgender influencer Dylan Mulvaney. The partnership grants Bud Light visibility in an estimated 900 million TV households in more than 170 countries. "Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago.
Persons: Busch, Bud Light, Bud, influencer Dylan Mulvaney, Dana White, Donald Trump's, Brendan Whitworth, White Organizations: Anheuser, CNBC, UFC, Modelo Especial, U.S, Busch, Modelo, Constellation Brands, Holdings Inc, Bud Locations: Las Vegas
The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer. Included in the deal are well known labels like Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The New York City company also owns SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company. Tilray said that the transaction, which was announced in August, will triple its beer sales volume from four million cases to 12 million. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video.
Persons: Tilray, Tilray Brands, Irwin Simon, Busch, Bud Light, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Bump Williams Organizations: Anheuser, Busch, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Tilray, New, SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Modelo, Nielsen, Bump Williams Consulting Locations: New York City
“A scandal breaking on a Tuesday is very different than one breaking on a Friday, because on Tuesday you’re going to have the rest of the week for stories to drop and snowball. You need to stick with the stance you’re taking, and it might mean you’re going to lose a subset of your audience. Dylan Mulvaney/InstagramThe most prominent case study experts pointed to was the Bud Light public relations fiasco in April, when America’s erstwhile No. “Oftentimes, now, the bigger risk is the social media spread.”“Prior to social media, people felt less empowered to share their opinions,” said Jennings. Often for crisis communication, you’re not trying to counter the reality, you’re trying to counter the perception.”However, as much as social media stokes the flames of PR crisis, the platforms can be effective mitigation tools.
Persons: , , Ben Kaplan, ’ ”, Lauren Jennings, Alison Brod, Jennings, Rather, Evan Nierman, Deborah Hileman, Kaplan, we’re, We’re, Nierman, Dylan Mulvaney, Bud Light, Bud, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Brendan Whitworth, ” …, you’re, Johnson, ” “, stokes, that’s Organizations: CNN, Top Agency, Alison Brod Marketing, Communications, Institute for Crisis Management, InBev, Anheuser, Busch, Facebook, YouTube Locations:
New York CNN —PETA said it’s “cracking open some cold ones” after Anheuser-Busch said it’s ending the practice of cutting the tails of Budweiser’s iconic Clydesdale horses. Budweiser has featured the horses, with their ubiquitous white feathered legs, in its ad campaigns for decades, from the holidays to the Super Bowl. But the practice of “docking,” which is when the tail’s hair is cut short and which can result in parts of the tailbone being shaved off, has long been under fire from animal rights groups. The American Veterinary Medical Association said the practice has become “cosmetically fashionable” in some breeds for competitions or shows. At least ten states have banned the docking of horses’ tails, the AVMA said.
Persons: Busch, it’s, , , influencer Dylan Mulvaney’s Organizations: New, New York CNN, PETA, Anheuser, Clydesdale, Budweiser, Super, Veterinary Medical Association Locations: New York
Former competitive swimmer Riley Gaines has not rejected a multimillion-dollar partnership with Nike on account of the brand being “woke.” The claim shared online stems from a parody website. Regardless, the claim was taken seriously online with one Facebook user sharing the image with the caption, “Go WOKE...go Broke....” (here). The meme was first shared by the official America’s Last Line of Defense Facebook page (here). Gaines previously spoke out against Nike for its partnership with transgender influencer Dylan Mulvaney in April (here), (here). Swimmer Riley Gaines has not turned down a $3 million contract with Nike.
Persons: Riley Gaines, , Gaines, “ Riley Gaines, “ I’m, “ Go, “ Dunning, influencer Dylan Mulvaney, Clay Travis, Buck Sexton, Read Organizations: Nike, Riley Gaines Center, Leadership Institute, Reuters, University of Kentucky, Defense, “ Dunning Kruger Times
Gates bought the stock around the time A-B reported earnings that fully encompassed the fallout from Bud Light’s partnership with transgender influencer Dylan Mulvaney. Last month, A-B said that its US revenue fell 10% in the second quarter, hampered by falling Bud Light sales. A few weeks later, Modelo overtook Bud Light in sales at grocery and beer stores, according to NIQ data, marking the first time Modelo has ever beaten Bud Light on a year-to-date basis. However, the difference is slim with Modelo holding 8.34% share of dollars spent on beer vs. 8.28% for Bud Light through August 12. Gates, who has previously admitted that he’s “not a big beer drinker,” has bought other beer brands too.
Persons: Bud Light’s, Bill Gates, Melinda Gates, Gates, influencer Dylan Mulvaney, Bud, Bud Light, he’s, Organizations: New, New York CNN, Anheuser, Busch, Melinda Gates Foundation Trust, Revenue, Modelo, Bud Light, Heineken Holding Locations: New York, North America, Canada, United States
1 beer in America due to a competitor's moves is not accurate," said Jim Sabia, executive vice president and managing director of Constellation Brands ' beer division. Bud Light's sales slump changed that. The data shows that on the four weeks ended on May 20, Modelo's share of total beer sales grew to 10.7%, while Bud Light's fell to 9.6%. "Modelo has been on a rise and Bud Light's been on a decline as we've seen overall shifts in the beer market in the last 10 years." But when it comes to success in the Mexican beer market, Constellation is relatively untouchable.
Persons: Jim Sabia, We've, Sabia, Bud Light's, Bud Light, influencer Dylan Mulvaney, Bart Watson, Gerald Pascarelli, There's, Greg Gallagher, we've Organizations: Modelo Especial's U.S, Constellation Brands, Modelo, Modelo Especial, Nielsen, Wedbush Securities, Anheuser, Busch InBev, Brewers Association, Beer Institute Locations: America, U.S, Corona, Pacifico, Mexico, United States, Circana
Target CEO Brian Cornell said "negative reaction" to the retailer's Pride merchandise hurt sales and contributed to the disappointing quarterly results that the company reported on Wednesday. He said the company saw behavior by some shoppers in June that "caused our teams to feel unsafe at work." He said the effort helps Target better reflect the communities it is in, which "adds tremendous value for our shareholders." When Target reported its results Wednesday, executives declined to estimate the financial hit from the Pride merchandise response. Some of the merchandise that came under fire was made by vendors rather than part of Target's own brands.
Persons: Brian Cornell, Cornell, Bud Light, influencer Dylan Mulvaney, Disney, Ron DeSantis, Michael Fiddelke Organizations: Target, Anheuser, Florida Gov, Associated Press Locations: Florida, North Carolina
Canadian cannabis company Tilray is one of the biggest craft beer sellers in the US. On Monday, Anheuser-Busch said it was selling 8 craft beer brands to Tilray. Bud Light parent company Anheuser-Busch said on Monday that it was selling off eight of its craft beer brands to a Canadian cannabis company that's been inching into the craft beer space for quite some time now. It would make Tilray the 5th-largest craft beer company in the US, up from its 9th place ranking today, according to analysts from Jefferies. TD Cowen analysts said that craft beer sales declined 6% in 2021 and 9% last year.
Persons: Busch, Bud Light, Bud, that's, Jefferies, TD Cowen, Rafael Marchante, influencer Dylan Mulvaney Organizations: Anheuser, Service, Bud Light, Brands, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Jefferies, Montauk Brewing Company, SweetWater Brewing Company, Breckenridge, Reuters, US, Busch, Wall, Tilray Locations: Wall, Silicon, Canada, New York, Breckenridge Distillery, Cantanhede, Portugal, Washington
Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida. Anheuser-Busch InBev , the world's biggest brewer, on Thursday smashed profit expectations during a quarter that saw a social media-driven boycott of its bestselling Bud Light beer in the U.S. AB InBev's U.S. revenues were down 10.5% in the second quarter, according to its results, as core profit fell 28.2%. In its earnings statement, AB InBev said research conducted on its behalf through a third-party firm showed 80% of 170,000 consumers surveyed were "favorable or neutral" towards the Bud Light brand. The company did not specifically mention the Bud Light boycott
Persons: Bud Light, influencer Dylan Mulvaney, Zak Stambor Organizations: Anheuser, Busch, Busch InBev, U.S, InBev, Bud, Constellation Brands, Modelo, InBev's, Insider Intelligence, Bud Light Locations: Miami , Florida, Belgium, United States
Hong Kong CNN —The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. AB InBev said Thursday that US revenue fell 10% in the second quarter as sales of its top brand slumped. AB InBev responded by saying it took its responsibilities to investors seriously. “Most consumers surveyed are favorable towards the Bud Light brand and approximately 80% are favorable or neutral,” the drinks maker added. Like many other businesses, AB InBev has rolled out cost-cutting measures this year, as it seeks to defend its global lead.
Persons: Bud Light, Bud, influencer Dylan Mulvaney, Kid Rock, Ron DeSantis, , Mulvaney, Michel Doukeris, Stella Artois, — Juliana Liu Organizations: Hong Kong CNN, InBev, Revenue, Florida, Bud Light, Modelo Locations: Hong Kong, United States, North America, Canada, Belgian, Corona, China, Brussels, South Africa, Colombia
Adidas and AB InBev influencer hangover may return
  + stars: | 2023-08-03 | by ( ) www.reuters.com   time to read: +3 min
LONDON, Aug 3 (Reuters Breakingviews) - Adidas (ADSGn.DE) and Anheuser-Busch InBev (ABI.BR) are showing some unexpected resilience in the face of influencer trouble. Belgium beer producer AB InBev, meanwhile, grappled with a different influencer headache. The world's largest brewer experienced an April consumer boycott after picking transgender influencer Dylan Mulvaney to promote its popular Bud Light brew. And while AB InBev say 80% of its consumers still look favourably or are neutral on Bud Light, the brand was dethroned as the top selling U.S. beer in May. Still, Adidas trades at 10 times its forecast 2025 EBITDA, below its peer Nike's (NKE.N) 16 times, and AB InBev trails Heineken (HEIN.AS) by an even larger margin.
Persons: Kanye West, Ye, influencer Dylan Mulvaney, Bud Light, Karen Kwok, Lisa Jucca, Sharon Lam Organizations: Adidas, LONDON, Reuters, Anheuser, Busch InBev, InBev, Heineken, Twitter, Thomson Locations: Garden City , New York, U.S, Belgium, North America, Mexico
Aug 1 (Reuters) - Molson Coors Beverage (TAP.N) on Tuesday raised its annual sales and profit forecasts, boosted by strong demand for its core brands Miller Lite and Coors Light. For the Americas segment, Molson Coors' net sales rose 10.7% in the second quarter as it shipped more premium beers. Molson Coors now expects full-year 2023 sales to grow in high single-digit percentage, on a constant currency basis. Annual underlying income before income taxes is expected to increase between 23% and 26%, on a constant-currency basis, compared with a low single-digit percentage increase forecast earlier. However, Molson Coors posted second-quarter sales of $3.27 billion, missing estimates of $3.29 billion, according to Refinitiv data.
Persons: Brown, Forman, InBev's Bud, influencer Dylan Mulvaney, Bud Light, Roth, Bill Kirk, Molson Coors, Savyata Mishra, Milla Nissi, Shounak Organizations: Molson Coors Beverage, Miller Lite, Anheuser, Busch InBev, Constellation Brands, Molson Coors, InBev's, Coors, Molson, Thomson Locations: U.S, Chicago, Bengaluru
Heineken's chief executive says the company has learnt lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for their "values." And that's affecting all players, all actors in society, also businesses and also brands," Dolf van den Brink told CNBC's "Squawk Box Europe." And at the same time, you need to stand for your values and your principles. Bud Light lost its spot as the top-selling beer in the U.S. in May, after conservatives boycotted the brand following a brief product placement deal with transgender social media influencer Dylan Mulvaney. Bud Light sales fell 24.6% in the period year-on-year, according to NielsenIQ data from consulting firm Bump Williams.
Persons: Bud Light, van den Brink, CNBC's, influencer Dylan Mulvaney, Bump Williams Locations: U.S
CNN —Kris Tyson, a co-host of the massively popular MrBeast YouTube channel, is beaming in a new selfie taken after six months of hormone replacement therapy. Tyson came out as transgender earlier this month after sharing parts of her journey with hormone replacement therapy, or HRT. The treatment is prescribed to both trans and cisgender people, including menopausal women, who may undergo the therapy to reduce their symptoms. Every day living your life your own way is the best day every day.”In a July interview with Smosh’s Anthony Padilla, Tyson said that the treatment saved her life. Tyson assisted Donaldson with massive pranks and action-packed set pieces, but she said that her online fame held her back from coming out.
Persons: Kris Tyson, Tyson, ” Tyson, I’ve, Smosh’s Anthony Padilla, “ I’ve, , Padilla, Jimmy Donaldson, Donaldson, , Chris, , ’ ” Tyson, “ Chris, ’ ” Donaldson, Dylan Mulvaney, Mulvaney, Bud Light, Kid Rock, misgendered Mulvaney Organizations: CNN, YouTube, Anheuser, Busch Locations: MrBeast
A satirical article which says American singer Luke Bryan pulled his videos from Country Music Television (CMT) and should be boycotted after the channel stopped airing a music video by country singer Jason Aldean is being shared by users who believe it to be fact. The text in one Facebook post (here) reads, “Luke Bryan pulls his videos from CMT over Jason Aldean debacle: “Folks, it’s time for the Bud Light treatment” ... read it below!”Another example can be seen (here). “It’s time for the Bud Light treatment” refers to a backlash and boycotts from some conservative Bud Light consumers after the beer brand’s collaboration with transgender influencer Dylan Mulvaney (here), (here). Reuters found no evidence online that Bryan did pull his music videos from CMT. Claims that country singer Luke Bryan pulled his music videos from CMT originates from a satirical website.
Persons: Luke Bryan, Jason Aldean, Jason Aldean’s, CMT’s, “ Luke Bryan, Bud, , influencer Dylan Mulvaney, The Dunning, , Dunning, tomfoolery, Bryan, Read Organizations: Country Music Television, NBC, CMT, Tennessee Courthouse, Bud Light, Kruger Times, Defense, Reuters Locations: , African
DeSantis trails Republican front-runner Donald Trump by more than 20 points nationally in the 2024 primary race. But a Republican lobbyist in Washington who represents several Fortune 500 companies said DeSantis’ approach is sound for winning the Republican primary. “DeSantis is doing what he’s doing because it's good politics,” said the lobbyist, who asked to remain unidentified so as to not take sides in the presidential race. A company spokesman told Reuters that "Anheuser-Busch InBev takes our responsibility to our shareholders, employees, distributors and customers seriously." On the trail, DeSantis has accused the Food and Drug Administration of being “captured” by the pharmaceutical industry.
Persons: Ron DeSantis, DeSantis, Donald Trump, Alex Conant, ” Conant, , , Bob Iger, Trump, Bud Light, influencer Dylan Mulvaney, Trump’s, Donald Trump Jr, Bud Light’s, Morningstar, James Oliphant, Colleen Jenkins, Alistair Bell Organizations: Bud Light, Republican, Republican Party, Disney, Republicans, Reuters, Fortune, Democratic Party, Anheuser, Busch InBev, and Drug Administration, Thomson Locations: Florida, Washington, America
[1/2] FiILE PHOTO: Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. Picture taken October 21, 2020. REUTERS/Richa NaiduJuly 26 (Reuters) - Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement. The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported. Reporting by Gokul Pisharody in Bengaluru; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.
Persons: Bud, seltzer, Richa Naidu, Bud Light, influencer Dylan Mulvaney, Gokul, Nivedita Organizations: REUTERS, Anheuser, Busch InBev, CNN, Busch, Budweiser, Constellation Brands, Modelo Especial, Thomson Locations: Chicago , Illinois, U.S, United States, Bengaluru
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