AdvertisementTikTok Shop saw over $100 million in single-day sales on Black Friday, a spokesperson told BI.
On Friday, the company drove over $100 million in US sales on its e-commerce platform Shop, a company spokesperson told Business Insider.
Other top sellers on TikTok Shop's Black Friday were Tarte Cosmetics and lifestyle retailer Miniso, they added.
Last year, across the full US holiday shopping season, Amazon drove around $104 billion in US holiday sales, while Walmart hit about $20 billion in US e-commerce sales during that holiday period, according to eMarketer estimates.
TikTok Shop featured holiday discounts from brands like electronics maker Phillips, Fenty Beauty, and Maybelline NY, for example.
Persons:
TikTok, Stormi Steele, Nico Le Bourgeois, Le Bourgeois, Tarte, Phillips, TikTok's
Organizations:
Amazon, Adobe Analytics, Walmart, Congress
Locations:
China