But the talented, telegenic and multiracial Americans left fans with soaring hopes before the US, Canada and Mexico host the 2026 World Cup.
Often, the World Cup and Olympic gold medal-winning US women’s soccer team gets more attention than their male counterparts — although their pay is only just beginning to catch up.
The idea of an unexploited market of soon-to-be-soccer fans has long beckoned to FIFA’s marketing teams, especially during the 1994 stateside World Cup, but has never been fully realized.
US soccer fans are also increasingly sophisticated, glued to NBC’s Premier League coverage reportedly worth more than $2 billion.
The beautiful game’s place in the country’s sports scene could be cemented if the US makes noise in the next World Cup.