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Search resuls for: "grazer"


7 mentions found


☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
  + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.
Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood
☆ Brian Grazer: Ambition Is Enthusiasm Directed At A Singular Goal
  + stars: | 2023-07-14 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBrian Grazer: Ambition Is Enthusiasm Directed At A Singular Goal"Curiosity is an engine." Imagine Entertainment's Brian Grazer shares how ambition has fueled his remarkable career in entertainment.
Persons: Brian Grazer
☆ My clients pay $50,000 a year for me to book them the most luxurious and exclusive travel excursions. This is what my day is like.
  + stars: | 2023-07-11 | by ( Jordan Pandy | ) www.businessinsider.com   time to read: +7 min
Elisabeth Brown has been in the luxury travel industry for a decade helping clients plan trips. She mostly works from home, but often travels herself to try experiences before her clients do. Brown, along with her colleagues, has as many as five clients, and is able to customize their itineraries with suggestions. She's able to work from her home in Brooklyn most days, though that doesn't mean her days are laid back. As for a lunch, Brown says she's a "grazer" and snacks on carrots or pretzels throughout the day.
Persons: Elisabeth Brown, it's, Brown, —, I've, Peter Anderson, What's, Anderson, she's, I'm, Noon, grazer, Elisabeth Brown She'll, they're Organizations: Service, Knightsbridge Circle, FedEx, New York University, Gramercy Locations: Wall, Silicon, London, North America, Stockholm, Singapore, Brooklyn, Copenhagen, Denmark, Iceland, Europe, Paris, West Coast, Kenya, New York, Manhattan
☆ Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
  + stars: | 2023-03-22 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.
☆ Multi-strat hedge funds like Citadel and Millennium are the new big banks
  + stars: | 2023-03-22 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +6 min
There's an old saying on Wall Street: You can only leave Goldman Sachs once. Insider's Alex Morrell has a fascinating look at how Goldman Sachs' top executives have headed to some of the top hedge funds in the world in recent years. Poaching talent is a longstanding tradition on Wall Street, and the path from the investment banks to the buy side is a well-worn one. It's an indication of the shifting tides on Wall Street between the firms that traditionally held all the power (big banks) and the ones usurping them (multi-strat hedge funds). Click here to read more about how Goldman Sachs alumni are getting poached by the world's biggest hedge funds.
☆ Ron Howard and Brian Grazer's LinkedIn for Hollywood workers, which just raised $15 million, is disrupting how productions are staffed at Warner Bros, Paramount, and more
  + stars: | 2023-03-10 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Ron Howard and Brian Grazer's Impact, a LinkedIn-like platform for Hollywood, recently raised $15 million. Hiring below-the-line crew members has largely been an offline process based on personal networks, Impact CEO Tyler Mitchell said. "We would have to find where the productions are, and more than anything, get people, whether they're independent films or other productions, using our products," he said. "I don't think there's a scenario where people will be using Impact to source 100 percent of a crew. The company has a database of 1.3 million people, including 30,000 crew members who are active users.
☆ Kevin Hart sold a $100 million stake in his media company to private equity firm Abry. Here are 10 more Hollywood production shops that are hot M&A targets.
  + stars: | 2022-05-19 | by ( Natalie Jarvey | Elaine Low | Madeline Berg | ) www.businessinsider.com   time to read: +12 min
Abry Partners' $100 million stake in Kevin Hart's company HartBeat is the latest big M&A move in Hollywood. Dealmakers said production companies are valuable amid the streaming wars and demand for content. The M&A activity had top Hollywood dealmakers telling Insider in early 2022 that practically every independent production company is a target. Many production companies make work-for-hire or don't control the rights to a project once it is sold off to a studio distributor. Based on January interviews with five entertainment industry experts and insiders, Insider identified a list of 10 production companies that could be compelling acquisition targets as M&A activity continues.
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