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☆ Google’s search dominance is unwinding
  + stars: | 2024-10-08 | by ( David Goldman | ) edition.cnn.com   time to read: +5 min
New York CNN —Google is so synonymous with its core product that its name is a verb that means “search.” Yet Google’s dominance of that market is shrinking. For the first time in decades, Google next year will not control a majority of the US search market, according to a forecast by advertising research firm eMarketer. Google will remain the biggest search player, maintaining a 48% share of American search advertising revenue. That ruling could result in the eventual breakup of the company’s search business. TikTok, the fastest growing social network, is getting into into the search business.
Persons: CNN Business ’, George W, Bush, eMarketer, Google’s, “ kendall jenner, ChatGPT, “ What’s, Kendall Jenner, OpenAI, that’s, Bing, Sears Organizations: CNN Business, New York CNN, Google, Wall Street, Bing, Yahoo, Microsoft, Meta, YouTube, Delta Air Lines, Epic, Amazon, Apple, GE, Dow, US Steel Locations: New York, San Francisco, United States
☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
  + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.
Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media
☆ Amazon's Prime Big Deals might surprise you this October
  + stars: | 2024-10-06 | by ( Alex Bitter | ) www.businessinsider.com   time to read: +5 min
It shows how Amazon is expanding holiday sales — and trying to get Prime members to buy more. AdvertisementMany of the deals that Amazon is advertising for its Prime Big Deal Days this month aren't your typical holiday gifts. To be sure, the company describes the sales event as "epic deals ahead of the holiday season" (note the "ahead" here). It added the fall version in 2022 (though Prime Day 2020 also took place in October that year due to delays from the pandemic). Walmart's Holiday Deals sale starts on October 8, the first day of Prime Day, and runs through October 13.
Persons: —, Luc Wathieu, Wathieu, Dyson, Barbie, Lowe's, Canaves Organizations: Deal, Walmart, Service, Apple, Georgetown University's McDonough School of Business, Amazon, Business, Home Depot, July's Locations: Emarketer, Amazon
☆ CVS is under pressure and considering a breakup. Here's why that could be risky
  + stars: | 2024-10-04 | by ( Annika Kim Constantino | Annika Kim Constantino Covers The Biotech | Pharmaceutical Industry For Cnbc Digital. | ) www.nbcnews.com   time to read: +13 min
It’s time for a wellness check at CVS Health. But Caremark, in some cases, also funnels drug prescriptions to CVS retail pharmacies, he said. He said a spinoff of CVS’ retail pharmacies would be more likely. A general view shows a sign of CVS Health Customer Support Center in CVS headquarters of CVS Health Corp in Woonsocket, Rhode Island, U.S. October 30, 2023. Those actions will help the company achieve its target of 100- to 200-basis-points margin improvement in its Medicare Advantage business, CVS executives said in August.
Persons: Caremark, ”, eMarketer, Rajiv Leventhal, Karen Lynch, Lynch, Brian Kane, “, ” Jefferies, Brian Tanquilut, Elizabeth Anderson, Anderson, it’s, eMarketer’s Leventhal, ” Tanquilut, Ann Hynes, Tanquilut, “ they’re, they’re, Michael Cherny, Cherny, Faith Ninivaggi, Reuters Cherny, CVS, Tom Cowhey Organizations: CVS Health, CVS, CNBC, Aetna, Monday, Glenview Capital, Glenview, Evercore ISI, UnitedHealth, Humana, Walgreens, Street Health, Oak, Health, Mizuho, Amazon, Walmart, Oak Street, Leerink Partners, Affordable, Medicare, CVS Health Corp, Reuters, Centers, Medicaid Services Locations: U.S, Caremark, Aetna, Texas and Illinois, Woonsocket , Rhode Island
☆ The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
  + stars: | 2024-10-04 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +7 min
Influencer marketers are moving away from campaigns with micro influencers and back to big stars. AdvertisementA few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences. Micro influencers as a category of work dropped from 74% to 62% between 2023 and 2024, while nano influencer work fell from 37% to 28%. One micro influencer, Bethany Everett-Ratcliffe, said she'd felt this impact on her business. Other marketers have reported up to 20% cost increases among micro influencers between 2023 and 2024.
Persons: —, Kim Kardashian, influencers, Linqia, Bethany Everett, Ratcliffe, she'd, Keith Bendes, Bendes, James Nord, Sabrina Carpenter's, Michael Cera's, Olivia McNaughten, Jonathan Chanti Organizations: Service, Blank, Viral, UGC Locations: Linqia, Everett
☆ The battle of the face computers is on
  + stars: | 2024-10-04 | by ( Lloyd Lee | ) www.businessinsider.com   time to read: +6 min
Meta debuted its Orion augmented reality glasses last week without a consumer release date. AR glasses are a substantial step toward a future that ditches the handheld smartphone for face computers. AdvertisementThe battle of the face computers is here, and Meta just launched a highly compelling salvo. Last Wednesday, CEO Mark Zuckerberg unveiled the company's latest innovation, Orion — augmented reality eyewear that weighs about 3.5 ounces. Snap's Spectacles are augmented reality glasses that run on the company's in-house OS.
Persons: Meta, —, Mark Zuckerberg, Orion —, BI's Peter Kafka, Gene Munster, Apple, Greg Peters, we're, it's, " Peters, There's, Alistair Barr, Tim Cook, Cook, It's, Munster, Andrej Sokolow, BI's Jordan Hart, Justin Post, Andrew Bosworth, Jacob Bourne, Emarketer, Axel Springer, Bosworth, Bloomberg's Mark Gurman, Zuckerberg, Spokespeople Organizations: Orion, Apple, Service, Meta, Deepwater Asset Management, Bloomberg, Vision Pro, Netflix, Vision, Getty, Munster, CNBC, BI Locations: Cupertino
☆ A less-expensive iPhone that still has AI features could help Apple out in China
  + stars: | 2024-10-04 | by ( Jordan Hart | ) www.businessinsider.com   time to read: +3 min
Apple plans to release a new iPhone SE in early 2025, Bloomberg reported. An Emarketer analyst said a cheaper AI iPhone could boost sales in Greater China. The new iPhone SE will reportedly feature an edge-to-edge screen design similar to the iPhone 14. The current iPhone SE costs $429; it's also smaller than these newer models. Related storiesStill, Gene Munster, managing partner at Deepwater Asset Management, called China Apple's "big unanswered question when it comes to Apple Intelligence."
Persons: —, it's, Mark Gurman, Jacob Bourne, Emarketer, Gene Munster, Munster Organizations: Bloomberg, Service, Apple Intelligence, Apple, Huawei, Pura, Deepwater Asset Management Locations: Greater China, China
☆ CVS is under pressure and considering a break up. Here's why that could be risky
  + stars: | 2024-10-04 | by ( Annika Kim Constantino | ) www.cnbc.com   time to read: +11 min
In this article CVS Follow your favorite stocks CREATE FREE ACCOUNTA sign outside of a CVS pharmacy store on February 07, 2024 in Miami, Florida. That means Caremark also sits at the intersection of CVS' retail pharmacy operation and its Aetna insurer, boosting the competitive advantage of both of the businesses. A workers stocks the shelves in a CVS pharmacy store on February 07, 2024 in Miami, Florida. An Oak Street Health clinic stands in a Brooklyn neighborhood on February 08, 2023 in New York City. A general view shows a sign of CVS Health Customer Support Center in CVS headquarters of CVS Health Corp in Woonsocket, Rhode Island, U.S. October 30, 2023.
Persons: Joe Raedle, Caremark, Rajiv Leventhal, Karen Lynch, Lynch, Brian Kane, Jefferies, Brian Tanquilut, Elizabeth Anderson, Anderson, it's, eMarketer's Leventhal, Tanquilut, Ann Hynes, Spencer Platt, they're, Michael Cherny, Cherny, Faith Ninivaggi Organizations: Getty, CVS Health, CVS, CNBC, Aetna, Monday, Glenview Capital, Glenview, UnitedHealth, Humana, Walgreens, Street Health, Oak, Health, Mizuho, Oak Street Health, Amazon, Walmart, Oak Street, Leerink Partners, Affordable, Medicare, CVS Health Corp Locations: Miami , Florida, U.S, Aetna, Caremark, Brooklyn, New York City, Texas and Illinois, Woonsocket , Rhode Island
☆ Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
  + stars: | 2024-10-03 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Amazon's Wondery is launching a "Wow in the World" toy line, expanding beyond audio content. Wondery aims to build franchises from podcasts, following success with "Dr. Death" and "Morbid." AdvertisementAmazon's podcast studio Wondery is continuing to branch out beyond audio with a new line of toys tied to the kid podcast "Wow in the World." Wondery is billing it as the first toy line based on a podcast. The "Wow in the World" toys were designed to drive kids back to the podcast.
Persons: Nordstrom, Wondery, Death, —, Noble, Mastermind, Nicole Blake, Harry Potter, Blake, Guy Raz, Mindy Thomas, Wondery's Nicole Blake, Travis Kelce, Mario Bros, Mario, Amanda Cioletti, Cioletti, Andrew Quartin, Quartin, Guy, Mindy, they're Organizations: Barnes, Noble, Service, Thames, Kosmos, Goliath, Warner Bros . Entertainment, HarperCollins, Wondery, Jason, Mario Bros, Netflix, YouTube, Target, Walmart, Markets, Business, Informa Markets
☆ You don't need a QR code to get the facts checked at Tuesday's VP debate
  + stars: | 2024-09-30 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +4 min
You will have a choice: Go find that site the same way you find anything else on your phone — or use a QR code. The new, new thing, the Times stresses, will be that CBS will run a QR code onscreen during the debate. AdvertisementYou are reading this on a website, so I'm confident you know how QR codes work. You probably did end up using QR codes more frequently during the pandemic, where they became part of the "touchless" experience in some consumer settings, notably restaurants. But like other pandemic experiences, it looks like the QR code spike has faded post-Covid, now that people are happy to do stuff like hold menus in their hands.
Persons: —, Tim Walz, JD Vance, that's, Walz, Norah O'Donnell, Margaret Brennan Organizations: CBS, Service, New York Times, Times, Fox, ABC, NBC, CNN Locations: Asia
☆ Meet the Latin American e-commerce platform that's outperforming Amazon this year
  + stars: | 2024-09-24 | by ( Kate Rooney | ) www.cnbc.com   time to read: +4 min
One of the world's largest e-commerce companies is emerging as a top pick on Wall Street as investors look for tech opportunities beyond the Magnificent Seven. "There was no venture capital for Latin America. Last year, venture-backed companies in Latin America raised $3.3 billion across nearly 1,000 deals, according to PitchBook. E-commerce and online payments are steadily growing, and Latin America has a young, mobile-savvy population of more than 600 million people. "When you look at the penetration of e-commerce in Latin America, it's still quite low compared to the U.S., Europe or Asia," Galperin told CNBC.
Persons: Marcos Gaplerin, Brad Gerstner, Gerstner, CNBC's Scott Wapner, Goldman Sachs, It's, Buenos Aires Galperin, Galperin, MercadoLibre, We've, it's Organizations: Nasdaq, Wall Street, Stanford Graduate School of Business, CNBC, Stanford, eBay Locations: Delaware, Brazil, Argentina, Mexico, Chile, South America, Mercado Pago, Buenos Aires, Palo Alto , California, California, America, Silicon Valley, New York, Sand, West, Latin America, U.S, Europe, Asia
☆ Elon Musk's X is the least-trusted Big Tech company, according to a survey — on par with the US government
  + stars: | 2024-09-21 | by ( Lauren Edmonds | ) www.businessinsider.com   time to read: +4 min
Read previewAmericans think Elon Musk's X is as trustworthy as the US government. EMARKETER, a market research company owned by Business Insider's parent company, shared the survey data on Friday. AdvertisementEven fewer — only 28% of respondents — however, trusted X, the same percentage that trusted the US government. Musk's post immediately drew backlash for promoting political violence, prompting him to delete it and defend himself, calling it a "joke." The US Secret Service told Bloomberg News it is "aware" of Musk's post and is investigating the matter.
Persons: —, Elon Musk's, TikTok, Musk, Yoel Roth, Elon Musk, Slaven Vlasic, Donald Trump, Joe Biden, Kamala Harris haven't Organizations: Service, Big Tech, Business, Google, Netflix, Twitter, Bloomberg, European Jewish Association, Getty, Secret Service Locations: American, Israel, Gaza, Brazil
☆ What TikTok ban? Advertisers, employees, and creators seem unfazed by its increasingly precarious future
  + stars: | 2024-09-20 | by ( Lara O'Reilly | Dan Whateley | ) www.businessinsider.com   time to read: +6 min
A former Department of Justice attorney told Business Insider this week that the court seemed poised to rule against TikTok. AdvertisementMany TikTok creators appear unconcerned by the prospect of a ban. Others are fighting it: In May, a group of eight TikTok creators filed a lawsuit against the US government over the potential ban. TikTok users turn to the app for more than just entertainment. The current TikTok staffer told BI that they felt that advertisers were paying less attention to TikTok ban news as they've been busy gearing up for the holiday season.
Persons: —, it's, ByteDance, Daniel Openshaw, haven't, TikToker Alex Ojeda, aren't, They're, Emarketer, they've, Kantar, Gonca Organizations: Service, DC, Department of Justice, TikTok, Business, US, Tech, Jovena, Clutch, Expand, Brands, Pew Research Center, . Business, YouTube, Meta, Amazon Locations: Jovena Natal, New York, California, TikTok
☆ Apple is officially about to enter the next stage of its AI era at the Glowtime event
  + stars: | 2024-09-09 | by ( Jordan Hart | ) www.businessinsider.com   time to read: +4 min
Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewApple is gearing up to announce a new lineup of devices at its Glowtime event Monday. All eyes have been on the tech giant since it unveiled Apple Intelligence at its Worldwide Developers Conference in June. The tech giant is also expected to launch new models of AirPods and the Apple Watch. Advertisement"We believe the excitement over Apple Intelligence can potentially accelerate hardware replacement and enable market share gain for iPhone, iPad, and Mac," Oppenheimer strategists said in a note.
Persons: —, Dan Ives, Greg Joswiak, Gadjo Sevilla, Mark Gurman isn't, Gurman, Midlevel, Oppenheimer Organizations: Service, Apple Intelligence, Worldwide Developers Conference, Business, Wedbush Securities, Apple, Google, Huawei, Bloomberg, Apple Watch Locations: California, China
☆ Brazil’s president says world doesn’t have to put up with Elon Musk’s ‘far right’ ideology just because he’s rich
  + stars: | 2024-09-04 | by ( Juliana Liu | ) edition.cnn.com   time to read: +2 min
CNN —Brazilian President Luiz Inácio Lula da Silva says the world isn’t obliged to put up with billionaire Elon Musk’s “far-right anything goes” agenda because of his immense wealth. “The Brazilian justice system may have given an important signal that the world is not obliged to put up with Musk’s extreme right-wing anything goes just because he is rich,” the president said. Lula da Silva’s comments are the latest salvo in a long-running feud with Musk over free speech, far-right accounts and misinformation in the country. Over the weekend, Brazilians, including the president, bid farewell to X, with some posting links to their profiles on other social media platforms. Musk, a self-proclaimed “free speech absolutist” has repeatedly claimed the court’s actions amount to censorship, and his argument has been echoed by Brazil’s political right.
Persons: Luiz Inácio Lula da Silva, Elon Musk’s “, Lula da Silva, Lula da Silva’s, Musk, Jair Bolsonaro’s, ”, Brazil’s Organizations: CNN, CNN Brasil, Musk, Twitter Locations: Brazilian, Brazil
☆ Free TV Streaming Is Surging, and It's a Problem for Hollywood
  + stars: | 2024-08-29 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +12 min
The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.
Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle
☆ Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election
  + stars: | 2024-08-29 | by ( Jonathan Vanian | In | ) www.cnbc.com   time to read: +1 min
Consumers who cut their cable cord in recent years are finding that there's one thing about linear TV they can't escape: political ads. With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google . That's according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category in 2022. "When voters say they are watching TV, they don't' say 'I'm watching broadcast." AdImpact currently projects that overall political ad spending for the 2024 election cycle will be as high as $10.7 billion.
Persons: AdImpact, Jaime Vasil Winkelfoos, Winkelfoos Organizations: U.S, Facebook, Google, CNBC, CTV, Technologies Locations: Hulu, eMarketer
☆ Reddit's increased reliance on Google traffic has Wall Street anxious to see if visitors sign up
  + stars: | 2024-08-14 | by ( Jonathan Vanian | In | ) www.cnbc.com   time to read: +10 min
Reddit calls them logged-out users and, based on some industry estimates, they only monetize at about one-third the rate of logged-in users. The number of logged-out users surpassed logged-in users in the fourth quarter, and the gap has since widened. Logged-in users increased 31% in the second quarter to 42 million, while logged-out users increased at a much more robust rate of 74% to 49.2 million. Alan Gould, managing director at Loop Capital, said Google makes up "the vast majority of the logged-out users." By 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, Black said, based on the firm's estimates.
Persons: Spencer Platt, Tom Wahlin's, Hacker, Wahlin, we're, Lily Ray, Amsive, Ray, Reddit, Alan Gould, Daniel Konstantinovic, Konstantinovic, Benjamin Black, monetization, they'll, Reddit's, Black, Jen Wong, Wong, Steve Huffman, They'll, Huffman Organizations: New York Stock Exchange, Getty, Aer, Google, U.S, Loop, Deutsche Bank, CNBC, AllGear Digital, YouTube Locations: New York City, U.S, Reddit
☆ Google's live demo of Gemini ramps up pressure on Apple as AI reaches smartphone users
  + stars: | 2024-08-14 | by ( Kif Leswing | ) www.cnbc.com   time to read: +6 min
During Google's Pixel phone launch on Tuesday, a product director named David Citron took the stage to show off the mobile capabilities of the company's new AI assistant, Gemini. Rivals are preparing consumers for a future of AI, but Google's Gemini features are real and are shipping — at least for testing purposes — now. Google's kickoff on Tuesday could put renewed pressure on Apple, as the two smartphone market leaders race to integrate AI into their operating systems. Google's most important presentation on Tuesday was Gemini Live, its next-generation assistant. The company said Apple's approach is less private than Google's, because Gemini "doesn't require hand-off to a third-party AI provider you may not know or trust."
Persons: Rick Osterloh, David Citron, Citron, Sabrina Carpenter, Apple, Siri's, Siri, haven't, we've, CNBC's Deirdre Bosa, Google's, that's, Osterloh, they're, Grace Harmon, Tim Cook Organizations: Devices, Google, YouTube, San, Rivals, Apple Intelligence . Apple Intelligence, Apple Intelligence, Apple, IDC, Nvidia Locations: Mountain View , California, San Francisco
☆ Insider Today: A shot to reverse aging
  + stars: | 2024-08-10 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com   time to read: +7 min
On the agenda:This story is available exclusively to Business Insider subscribers. AdvertisementVeronica Thatcher, who's worked at Costco for 18 years, told Business Insider she also spotted "Halloween- and harvest-themed decorative pillows" in the big-box store this month. According to eMarketer, Lowe's made Halloween merch available online on June 1 and it'll be available IRL on August 23. iStock; Rebecca Zisser/BIWealthy patient, healthy jointsIt's hard to slow down aging, but the wealthy are giving it their best shot, literally. More of this week's top reads:The Insider Today team: Jordan Parker Erb, editor, in New York.
Persons: —, I'm, Chelsea Jia Feng, you've, Veronica Thatcher, who's, Mike Booth, prepping, eMarketer, Lowe's, Taylor Rains, Insider's Taylor Rains, Beond, Rebecca Zisser, Bryan Johnson, — Johnson, Edward Berthelot, Burberry, Natalie Ammari, they've, Kit Harington, Oscar, Anthony Hopkins, Jordan Parker Erb, Dan DeFrancesco, Lisa Ryan, Amanda Yen Organizations: Service, Business, Retailers, Costco, CFVR, Home Depot, Burberry, US, HBO, Paramount, Showtime Locations: Alberta, Canada, Michaels, Italy, Maldives, Dubai, Bahamas, British, London, Nazi, New York, New York City
☆ Meta's Gen Z secret weapon is Facebook Marketplace
  + stars: | 2024-08-06 | by ( Jordan Hart | Sarah Jackson | ) www.businessinsider.com   time to read: +4 min
Read previewMeta is counting on Gen Z's love of a good deal to attract more young users to Facebook. Facebook Marketplace has "seen particular traction with young adults" and has been "one of the drivers of strength in young adults" for Meta, said CFO Susan Li during Meta's Q2 earnings call last month. Among social media users, Marketplace is the most popular social commerce platform, according to Capital One Shopping research. AdvertisementIn an average month, up to 1.228 billion online shoppers worldwide make a purchase from Facebook Marketplace, and 51.2% of all social media users made their latest social media purchase from it. Thanks in part to Marketplace, Zuckerberg is "particularly pleased with the progress that we're making with young adults on Facebook," he said in the earnings call last month.
Persons: —, Z's, Mark Zuckerberg, it's, Gen, Zuck, Meta, that's, Susan Li, Max Willens, Willens, Karissa Franklin, Franklin, Zuckerberg Organizations: Service, Facebook, Business, Meta
☆ Costco, Starbucks, and other retailers double down on loyalty programs to win over thrifty Americans
  + stars: | 2024-08-06 | by ( Dominick Reuter | Alex Bitter | ) www.businessinsider.com   time to read: +5 min
For companies like Costco, Starbucks, and Dicks Sporting Goods, which have robust and well-established loyalty programs, a common thread is that rewards members are the biggest spenders. "For price-conscious consumers, loyalty programs provide opportunities to spend more comfortably thanks to discounts and deals." And Dick's has said loyalty members who also use its fast-growing youth sport management software spend twice as much with the retailer than loyalty members who don't. Beauty store chain Ulta, which already has its Ultamate Rewards program, is testing a complimentary program that includes 42 mini-games, Glossy reported in May. Of course, effective loyalty programs aren't just about encouraging existing members to spend more, they also depend on getting more casual shoppers to sign up.
Persons: —, Jennifer King, Laxman Narasimhan, Dick's, Etsy, Harry Lawton, Lawton, aren't Organizations: Service, Business, Costco, Starbucks, Dicks Sporting Goods, Tractor Supply, Gold Star, Tractor Supply Company, Neighbor's Club, Target Locations: eMarketer
☆ Intel lays off 15% of its staff and its stock tumbles as it struggles to turn around its ailing business
  + stars: | 2024-08-01 | by ( Ramishah Maruf | Nathaniel Meyersohn | ) edition.cnn.com   time to read: +3 min
New York CNN —Intel is slashing 15% of its staff as part of a $10 billion plan to reduce costs, the tech company announced in its second-quarter earnings Thursday. “Our revenues have not grown as expected — and we’ve yet to fully benefit from powerful trends, like AI. The company is holding out hope that the AI investments will pay off. Intel wants to cut the $10 billion by 2025. Other tech earnings falterAmazon’s sales grew 10% last quarter and its operating profit nearly doubled, the company said Thursday.
Persons: “, Pat Gelsinger, Jacob Bourne, TSMC, ” Neil Saunders Organizations: New, New York CNN, Intel, Qualcomm, Texas Instruments, Nvidia, Apple, GlobalData Locations: New York, “, United States
☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
  + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com   time to read: +8 min
A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .
Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York
☆ Temu and Shein's soaring popularity has Wall Street eyeing China's influence on tech earnings
  + stars: | 2024-07-29 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com   time to read: +9 min
The topic of Temu and Shein's growth will hover over tech earnings this week, as Amazon reports second-quarter results alongside Meta, eBay and Etsy. watch nowIn Amazon's report on Thursday, the company is expected to show revenue growth of about 11% to $148.6 billion, according to LSEG. That's where Temu and Shein come into play, as merchants now have new ways to get products to American consumers. Amazon has continued to highlight its delivery prowess and its focus on speed in the face of growing competition from Temu and Shein. However, while it's long touted itself as the "lowest-priced U.S. retailer," Amazon has shown that it's well aware of Temu and Shein's increasing popularity.
Persons: Stefani Reynolds, David Zapolsky, Zapolsky, it's, Shein, Andy Jassy, Jassy, It's, Angus Mordant, Temu, Meta, Susan Li, Jamie Iannone, Etsy, Amazon, Amazon's Zapolsky Organizations: Apple, CNBC, Afp, Getty, eBay, Meta, Etsy, Tech, YouTube, Microsoft, Intel, Qualcomm, Google, PDD Holdings, Amazon, European Union, Bloomberg, Barclays, Finance, EBay, Bank of America, Walmart Locations: U.S, China, Temu, New York, Asia, Pacific, San Francisco, Singapore
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