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☆ 3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy
▼ + stars: | 2023-11-10 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

She said ChatGPT helped her cut her launch timeline to about a month and see new possibilities for marketing. Here are three ways these small-business owners have experimented with AI to support their marketing strategies. In October, Alert used ChatGPT to help her conceptualize and organize an influencer event, so she didn't need to pay for an event planner. To help with user research, she asked ChatGPT for ideas about the types of users she might target. ChatGPTSmith said she likes to approach working through ideas with ChatGPT as if she's chatting with a colleague.

Persons: ChatGPT isn't, SBOs, —, Candice Smith, Dion Lamar Mills, Smith, Marina Guastavino, ChatGPT, Guastavino, Marcela Rogante, ChatGPT Smith Organizations: Small, Service, French Press, French Press Public Relations

☆ An ad I wrote ended up on billboards all over New York City—I got paid less than you think
▼ + stars: | 2023-11-05 | by ( Gili Malinsky | ) www.cnbc.com time to read: +2 min

In 2016, I was a very broke writer living in New York, mostly stitching together a living through side hustles. When I reached out to RSR about forthcoming work, they told me they were working with Manhattan-based storage space company Manhattan Mini Storage on a series of billboards. They wanted quippy slogans connecting outer space and storage space. The turnaround time was so quick and I needed to keep making money — ideally more than $45 at a time. At that point, I had picked up a summer babysitting gig and was walking toward the subway on Manhattan's West Side Highway when I noticed a billboard from Manhattan Mini Storage.

Persons: We've, Einstein, Hillary Organizations: MTV News Locations: New York, Side, Manhattan, Tribeca, ., New Yorker

☆ 3 tips for mastering niche-community marketing, according to small-business founders who used private Facebook groups to drive sales
▼ + stars: | 2023-11-02 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

Insider talked to Soomro and Gatsos Young for advice on how other small-business owners could successfully market in smaller online communities. Danish SoomroSometimes this is very straightforward — for instance, when marketing Devi, Soomro joined several entrepreneurship groups, since those include his target audience. "If you're in a huge community, you might not even get noticed," Gatsos Young said. To find the right groups, Soomro said, you can search Facebook by keyword or look online for top groups for your audience segment (e.g., "top groups for female entrepreneurs"). Sales is an inherent benefit of being part of these communities, but you shouldn't approach them with the intention of getting business, Gatsos Young said.

Persons: SBOs, —, Danish Soomro, Soomro, Devi, Laura Gatsos Young, Gatsos Young, it's Organizations: Facebook, Small, Service, Devi Locations: Danish

☆ Chinese tech giant Alibaba launches upgraded AI model to challenge Microsoft, Amazon
▼ + stars: | 2023-10-31 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Alibaba called Tongyi Qianwen 2.0 a "substantial upgrade from its predecessor," which was introduced in April . China's biggest cloud computing and e-commerce player announced Tongyi Qianwen 2.0, its latest large language model (LLM). A LLM is trained on vast amounts of data and forms the basis for generative AI applications such as ChatGPT, which is developed by U.S. firm OpenAI. Tongyi Qianwen 2.0 "demonstrates remarkable capabilities in understanding complex instructions, copywriting, reasoning, memorizing, and preventing hallucinations," Alibaba said in a press release. The Hangzhou-headquartered company also announced the GenAI Service Platform, which lets companies build their own generative AI applications, using their own data.

Persons: Alibaba, Tongyi Organizations: Artificial Intelligence, U.S, Tuesday, Microsoft, OpenAI, Amazon Locations: Shanghai, Hangzhou, China

Single women face unique challenges when planning for retirement, so I asked an expert for help. Plus, women are often put in a caregiving role, which means time off from work — and not contributing regularly to retirement funds. So how can single women like me juggle with inflation, a higher cost of living, dwindling income, and the gender wage gap to be on track for retirement? I asked Marie Thomasson, a certified financial planner and founder of Modern Assets, an LA-based financial advisory firm for independent, progressive women, for tips on how single women can steer the course and make sure they're on track with their goals for retirement planning. Reassess your retirement accountsOnce you have your financial bases covered, you can venture into investing and retirement planning, says Thomasson.

Persons: Marie Thomasson, —, I've, Thomasson, hadn't, doesn't, aren't, Amanda Holden's, Simran Kaur's, Erin Lowry's, Tonya Rapley's, Tiffany, We're Organizations: Service, Modern Assets, Research, Pew Locations: LA, YOLO

☆ 4 freelancers share how they use AI to save time and make more money
▼ + stars: | 2023-10-04 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +3 min

Four freelancers shared with Insider how they integrated artificial intelligence into their work — from wedding planning to writing e-books — to ease their workloads. Samantha North started her blog, Digital Émigré, in September 2020. Last year, she tried to use AI to help write her content but found it sounded nothing like her. A wedding-business owner uses AI to write speechesJen Glantz runs a bridesmaid-for-hire business. Glantz shared with Insider how she trained the tool and how she used AI to produce marketing content.

Persons: Morgan Stanley, Samantha North, North, ChatGPT, inputting, I've, Claude, Jen Glantz, she'd, Glantz, Angelina Stanzione, Chris Rawson, ghostwriters, Stanzione Organizations: PAS, Publishing

☆ 3 ChatGPT tips that have helped small-business owners nail their marketing copy — and still keep the 'human touch'
▼ + stars: | 2023-09-25 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +5 min

Over one-third of small-business owners in a survey said they'd tried ChatGPT for marketing content. The founder and CEO of Slade Copy House, a copywriting agency, believed the artificial-intelligence tool couldn't replace a human copywriter. In an Alignable survey of US small-business owners released in July, more than half of respondents said they had tried ChatGPT, and one-third said they had used it to create marketing content. Using ChatGPT successfully takes practice, and it doesn't work for every marketing task. ChatGPT can save small businesses time and marketing dollars, but it's not a magic bullet.

Persons: they'd, SBOs, —, Haley Slade, ChatGPT, Slade, Chris Winfield, Chris Eckert, Winfield, It'll, We'll, it's Organizations: Small, Service, Slade, Publicly, Super Connector Media Locations: ChatGPT

☆ It's not just you. LinkedIn has gotten really weird.
▼ + stars: | 2023-09-25 | by ( Rob Price | ) www.businessinsider.com time to read: +19 min

The number of LinkedIn posts grew 41% from 2021 to 2023. A larger rival account emerged, State Of LinkedIn, and a Reddit community thrived — "LinkedIn Lunatics." "Do you realize how dangerous it is to troll via LinkedIn posts? For most people, their LinkedIn posts don't escalate so rapidly. According to Joseph Yeh, a tech recruiter in California who used to work for LinkedIn, revelatory posting is a balancing act.

Persons: Matthew Sciannella, I'm, Sciannella, he'd, Peter Rota, Rota, Xavier Lalanne, There's, Oversharing, Gen, Catalina Valentino, Elon, Sarah Frier, John Hickey, Ted Talkification, you'd, Hickey, Peter Rota's, Hickey wasn't, ominously, Jack Raines, sagely, Alexander Cohen, Cohen's, Raines, Cohen, Jacqueline Rainey —, he's, Young, —, , John Reid, Jon Franko, Franko, Instagram, @BestofLinkedIn, Reid, hypocritically, Joseph Yeh, Yeh, Daniel Roth, Fortune, Roth, Sciannella's, didn't, Slack, Franko's, Jameson, who's, He's, Rob Price Organizations: LinkedIn, Facebook, Microsoft, peeing, Economic, Twitter, Bloomberg, Columbia Business School, New York, New York Mets Locations: Washington, DC, Massachusetts, Davos, San Francisco, San Francisco Bay, New York City, Columbia, Manhattan, Bay, Oakland, California

☆ People mocked me and said my essay-writing business was screwed when ChatGPT came out. So I fought like hell.
▼ + stars: | 2023-09-13 | by ( ) www.businessinsider.com time to read: +13 min

Killer Papers is an online tutoring and essay-writing website. Through all this, Killer Papers continued to grow and saw a 70% year-over-year revenue growth from 2021 to 2022. From June 1st through August 25th of this year, revenue at Killer Papers grew almost 35% yearly. For now, I'll continue to focus on differentiating Killer Papers, adding new products and services, and adapting to changes in academia. Somewhere along the way, we'll find out how Killer Papers fits into this new AI landscape as well.

Persons: I'm, I've, ChatGPT, —, Napoleon Bonaparte, envied, Romeo, Juliet, Alan, hadn't, they're, there's, it's, we'll Organizations: Service, Business, Public, Stanford, UC Berkeley, Microsoft Locations: Wall, Silicon, Canada, Niagra

☆ I use AI for blogging and I made $115,000 last year from my website. Here are the exact chatbots I use and how I get them to write in my voice.
▼ + stars: | 2023-09-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +6 min

She shared the prompts she used to train AI tools to help produce her blogs. Before I started using AI , I would always write my own blog posts. Once I had that, I'd write the different sections of the piece with information I'd researched. I didn't like AI-generated content at firstI've always been a bad manual typist and started using AI for voice typing. I don't think content entirely generated by AI is as valuable to the reader as AI content edited by a person.

Persons: Samantha North, I'd, Jasper, I've, hasn't, Claude, ChatGPT Organizations: Émigré, EU, ChatGPT, Google, PAS Locations: Portugal

☆ 3 business owners share the one change they made to turn everything round and start making money
▼ + stars: | 2023-08-17 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +3 min

Business owners might make mistakes when they first start, which could cost them income. It takes some business owners months, or even years, to land their first customers or start making a profit. These three business owners approached their work wrong and each one made a change to their approach that prompted success. He tried selling products through Amazon FBA and drop-shipping, spending between about $2,000 and $3,000 on each. "Rather than selling brand names on Amazon, I saw a big opportunity with personalized gifts on Etsy," he said.

Persons: Erik Soto Ayala, Soto Ayala, Read, Lindsey Bomgren, Bomgren, Alexa Nizam, Nizam, Alexandra Fasulo, Fasulo Organizations: Amazon, Google, Lululemon

☆ I'm a freelance editor who's embraced working with AI content. Here's how I do it and what I charge.
▼ + stars: | 2023-08-15 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +6 min

She pivoted to editing AI content, embracing a technology that many in her profession fear. I started working with authorsI started editing books, including novels and memoirs within four months. I use plagiarism-detection tools on clients' AI-generated workAt first, clients wanted me to make their AI-generated work sound less robotic and more human. Editing AI is often more involved than editing human work and can mean rewriting the whole text. It takes a lot more time to edit AI work.

Persons: Gabrielle Gerbus, Gerbus, —, I'd, who's, I've, ChatGPT, doesn't, haven't Organizations: National Geographic Locations: California, Thailand, Los Angeles

☆ This in-demand freelance job pays up to $250 an hour, offers remote opportunities and doesn’t require a degree
▼ + stars: | 2023-08-14 | by ( Morgan Smith | ) www.cnbc.com time to read: +1 min

The hottest gig on the freelance job market isn't coding or graphic design, as you might expect — it's writing. That's at least according to new research from Freelancer.com, which found creative writing to be the most in-demand skill employers are hiring for on its platform, based on an analysis of nearly 300,000 jobs advertised on the site between April and June. "AI can't replace creativity yet," he says. "We saw a similar trend occur in the first quarter of the year, as creative design jobs were flourishing despite interest for generative AI tripling." Other writing-related skills that have become more popular on Freelancer.com include copywriting and ghostwriting, Barrie adds.

Persons: That's, Matt Barrie Locations: ghostwriting, Barrie

☆ I tried Upwork and Fiverr to find gigs as a freelance copywriter but gave them up. Here's how I built a personal network for finding clients instead.
▼ + stars: | 2023-08-14 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +4 min

Gina Buckle started freelance copywriting in 2022 after quitting her job as a content executive. This as-told-to essay is based on a transcribed conversation with Gina Buckle, a 25-year-old from Leeds, England, about her freelance copywriting business. Then I was approached through Instagram by a copywriting agency and started to do some freelance work for them. I also created priced packages for popular jobs, such as writing blog posts and social-media posts two months ago. I first started charging £50 per blog piece and £5 per social-media caption, to £600 for five blog posts and £170 for five social-media posts a week.

Persons: Gina Buckle, I'd, we're, I've, I'm Organizations: LinkedIn, Affinity Locations: Leeds, England, copywriting, Instagram

☆ How to make money on Fiverr, according to 5 freelance writers
▼ + stars: | 2023-08-02 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +5 min

Courtesy of Raphael MenesesMeneses, 32, started freelance copywriting on Fiverr in 2019 to make some extra money alongside his university job. Alexa Nizam brought her personality to her Fiverr profileNizam updated her profile to get customers for her freelance copywriting. Read more: I make up to $13,000 a month copywriting on Fiverr. Here's how I landed clients on Fiverr. Read more: I made 6 figures in a month on Fiverr working with a team of 150 freelance copywriters to meet client demand.

Persons: Rafael Meneses, Meneses, Raphael Meneses Meneses, Alexa Nizam, Nizam, Nizam Nizam, Alexandra Fasulo, she'd, Read, Gaurav Shrishrimal, Shrishrimal, Gaurav Shrishrimal Shrishrimal, Fiverr . Georgia Austin, Georgia Austin Austin, Betty, Austin, copywriters, Billy McIntyre, McIntyre, Billy McIntyre McIntyre, he'd Organizations: Service, Fiverr, Alexa, Austin, Georgia, Nike Locations: Wall, Silicon, Fiverr, Fiverr . Georgia

☆ AI is supposed to make our jobs easier. These workers disagree
▼ + stars: | 2023-07-22 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +6 min

“In the next few years, the main impact of AI on work will be to help people do their jobs more efficiently,” Microsoft co-founder Bill Gates said in a blog post recently. Big Tech companies are now rushing to jump on the AI bandwagon, pledging significant investments into new AI-powered tools that promise to streamline work. News outlet CNET had to issue “substantial” corrections earlier this year after experimenting with using an AI tool to write stories. Others like Clarke, the publisher, have tried to combat the fallout from the rise of AI by relying on more AI. “You listen to these AI experts, they go on about how these things are going to do amazing breakthroughs in different fields,” Clarke said.

Persons: hasn’t, Neil Clarke’s, Clarke, “, ” Clarke, “ It’s, ChatGPT, Bill Gates, it’s, Shakked, Neil Clarke, Lisa R, Clarke Mathias Cormann, ” Cormann, ’ Ivana Saula, Saula, ” Saula, ”, Gizmodo Organizations: CNN, Microsoft, Big Tech, Massachusetts Institute of Technology, MIT’s Department of Economics, Clarkesworld Magazine, Organization for Economic Co, Development, “ Workers, International Association of Machinists, Aerospace Workers, ” Workers, CNET, Star Locations: Shakked Noy, MIT’s, newsrooms

☆ I made 6 figures in a month on Fiverr working with a team of 150 freelance copywriters to meet client demand. Here's how I scaled my business.
▼ + stars: | 2023-07-21 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +5 min

Georgia Austin started freelancing on Fiverr in April 2020 and made up to $27,000 a month in a year. She hired freelance writers to meet client demand on Fiverr in 2021 and started her own agency. I started freelance copywriting on Fiverr in April 2020 after I saw a TikTok by Alexandra Fasulo. I use key words to improve SEOI used key words in my gig titles and descriptions to help my listings rank higher in the Fiverr search results. Basically, I'd use Fiverr as a buyer and type in different key words to see what would come up.

Persons: Georgia Austin, Austin, I'm, who's, Alexandra Fasulo, Betty, —, I'd, I've, that's, they'd, it's Organizations: American Express, Toshiba, Rebel, Nike Locations: Brazil, Fiverr

☆ I lost my job to ChatGPT and was made obsolete. I was out of work for 3 months before taking a new job passing out samples at grocery stores.
▼ + stars: | 2023-07-19 | by ( Emily Hanley | ) www.businessinsider.com time to read: +6 min

Emily Hanley is a freelance copywriter, writer, and comedian. She started losing work when clients decided to use ChatGPT instead of hiring a copywriter. For the past several years, I worked as a full-time freelance copywriter i.e. Challenger, Gray & Christmas reported data that showed Artificial Intelligence led to nearly 4,000 job losses in May of 2023. Emily Hanley is a freelance copywriter and comedian.

Persons: Emily Hanley, Hanley, I'm, I've, we've, I'd Organizations: Brand, Artificial Intelligence Locations: Capri, Hawaii

☆ The AI boom is screwing over Gen Z
▼ + stars: | 2023-07-17 | by ( Ed Zitron | ) www.businessinsider.com time to read: +13 min

Now, with the advent of generative AI, organizations are starting to automate many "junior" tasks — stripping away their dubious last attempt to "teach" young employees. America's young workers are headed toward a career calamity. Nobody wants to teach anymoreEven before the rise of AI, young people were facing an early-career crisis. This lack of care is clearly weighing on the young workers who need career development the most. Humans can be enhanced by AI, helped by AI, but replacing them with AI is a shortsighted decision made by myopic bean counters who can't see the value in a person.

Persons: there's, Gen, Gen Zers, it's, Gen Z, Louis, Zers, millennials, Peter Cappelli, Capelli, Paul Osterman, they'd, Osterman, they'll, ChatGPT, Qualtrics, What's, they're, Ulrich Atz, Tensie Whelan, New York University's, Atz, Whelan, —, There's, Knight, It's, Ed Zitron Organizations: Management, Federal Reserve Bank of St, National Association of Colleges, Employers, University of Pennsylvania's Wharton School of Business, US Department of Labor, MIT, Pew Research Center, National Bureau of Economic Research, Gallup, Workplace Intelligence, Amazon, Boston Consulting Group, New York, New York University's Stern Center, Sustainable Business Locations: America, New, Fortune

☆ I dropped out of college and now make up to $5,000 a month as a 'meme lord'
▼ + stars: | 2023-07-16 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +4 min

Jason Levin dropped out of college and turned his content creator side-hustle into a full-time job. He now makes between $2,000 and $5,000 a month by making memes and copywriting for startups and VCs. The growth came mostly from writing Twitter threads on marketing case studies and by making funny memes. While I made about $75 in crypto from the first few memes, I'm now earning between $2,000 and $5,000 a month from between three to five clients. I'm proud to say I'm a "meme lord" now, getting paid to make memes and silly content for companies.

Persons: Jason Levin, weren't, that's, I've, it's, I'm Organizations: Service, Rutgers University, Twitter, Union Square Ventures Locations: Wall, Silicon, New Jersey

☆ My husband and I quit our jobs and bought a 500-year-old hamlet in the French countryside. Here's how we transformed it into a successful rental business and our dream home.
▼ + stars: | 2023-07-13 | by ( Gia Mora | ) www.businessinsider.com time to read: +8 min

Liz and Dave Murphy left their 9-to-5 jobs and traded their city home for a 17th-century hamlet. My husband, Dave, and I traded our detached house in Manchester for a 17th-century village in the French countryside in pursuit of a better quality of life. We both had 9-to-5 jobs in copywriting and marketing, and life had become a mad rush of food, baths, and bedtime. We split the cost of the hamlet with my mom and her husband, who were joining us. We renovated 2 buildings while running the businessOur family moved into the biggest gîte, while Mom and Terry took the old owner's home.

Persons: Liz, Dave Murphy, Liz Murphy's, Liz Murphy, Dave, COVID, we'd, Tom, Liz Murphy We'd, Helen, Terry, We'd, it's, There's, Liz Murphy Dave, we've, We've Organizations: Service, Charlotte Locations: Wall, Silicon, Lac de Maison, Manchester, France, de Maison, Poitou, Charentes, England

☆ If you're happy coasting at your job, you might be in trouble from AI
▼ + stars: | 2023-07-13 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

Some of them may have to work harder to keep up when AI technologies enter their workplaces. Experts told Insider AI could displace some white-collar jobs and make others more competitive. "The job tasks usually require little effort." Across the US, businesses are beginning to experiment with generative AI technologies like ChatGPT. "You will not be replaced by AI but by someone who knows what to do with AI," Oded Netzer, a Columbia Business School professor, previously told Insider.

Persons: you've, She's, I've, Goldman Sachs, Carl Benedikt Frey, Kierstin Carter, Carter, she's, she'll Organizations: Service, Columbia Business School, Oxford, Workers Locations: Wall, Silicon, Virginia, Austin , Texas

☆ Women are posting about their 'lazy girl jobs' on TikTok. They say there's nothing wrong with aspiring for a low-stress job that pays the bills.
▼ + stars: | 2023-07-11 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +5 min

TikTokers have been posting about the benefits of so-called lazy girl jobs. Women on TikTok are saying that a "lazy girl job" is what's really worth striving for. In the almost two months since it was posted, women have flocked to TikTok to share how much they love their lazy girl jobs. Lazy girl jobs are great for work-life balance but can get boring at timesKierstin Carter, 21, works as a litigation paralegal in Austin, Texas. She said she considers her role to be a lazy girl job because her tasks are very predictable and manageable.

Persons: Gabrielle Judge, hashtag, hustles they're, Kierstin Carter, She's, Carter, she's, I've Organizations: Service Locations: Wall, Silicon, TikTok, Austin , Texas, Virginia

☆ How a 23-year-old freelancer makes $48,000 in NYC without a college degree
▼ + stars: | 2023-07-03 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +8 min

This story is part of CNBC Make It's Millennial Money series, which details how people around the world earn, spend and save their money. While growing up in a suburb of Washington, D.C., Brunotts always expected to go to college. But after reviewing the potential costs of attending music school in NYC, she ultimately decided against pursuing higher education. She brought in around $48,000 last year and says she's on track to make more this year. When she has earned more than her weekly goal doing work for clients, Kate spends time working on personal music projects.

Persons: Kate Brunotts, Brunotts, I've, Kate, Matt, hadn't, Lauren Shamo, Maherzad Todiwala, she's, she'll, Roth, It's Organizations: CNBC, New York City, Washington , D.C, Center, Citi, Google Fi Locations: New York, Washington ,, NYC, Upwork, Venmo, Brunotts

☆ I made $20,000 in revenue last year working 2 hours a day on Amazon product descriptions. Here's how I landed clients on Fiverr.
▼ + stars: | 2023-06-30 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +5 min

Gaurav Shrishrimal started copywriting Amazon product descriptions as a side hustle in 2015. I saw there were a few people on Fiverr offering copywriting help to clients to sell their products. I created my first "gig" on the site, saying I could write clients' Amazon product descriptions, in June 2015. I included a portfolioI wanted clients to understand up front how I worked. Last year I made around $19,000 from Fiverr from working around two hours a day in the week.

Persons: Gaurav Shrishrimal, Shrishrimal, I'd, they'd Locations: Bengaluru, India, —

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