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The theme of the next Met Gala has been unveiled: “Sleeping Beauties: Reawakening Fashion.”The Costume Institute of the Metropolitan Museum of Art revealed the theme of its spring 2024 exhibit, which is launched by the huge party known as the Met Gala, on Wednesday. The “sleeping beauties” referred to in the title of the show are actually treasured garments in the museum’s collection that are so fragile, they need to be housed in special glass “coffins,” curators said. Garments will be displayed in a series of galleries organized by themes of nature. Curator Andrew Bolton, who masterminds all the Met Gala exhibits, explained that the show includes both rare historical garments and corresponding contemporary fashions. Political Cartoons View All 1237 Images“When an item of clothing enters our collection, its status is changed irrevocably,” Bolton said in the statement.

Persons: Andrew Bolton, ” Bolton Organizations: Institute, Metropolitan Museum of Art

☆ Insurance companies have discovered devious new ways to rip you off
▼ + stars: | 2023-10-23 | by ( Jathan Sadowski | ) www.businessinsider.com time to read: +16 min

Unfortunately, as premiums for everything from home insurance to car insurance skyrocket, more of us are being forced to dwell on the opaque and convoluted insurance industry. AdvertisementAdvertisementTo determine that magic price tag, insurance companies drill down into the nitty-gritty details of your life. I'll go even further: To boost their own profits, insurance companies are becoming increasingly antisocial and antagonistic. To boost their own profits, insurance companies are becoming increasingly anti-social and antagonistic. The stuff of insurance is far too important to be left to the insurance industry.

Persons: Søren Holm, Duncan Minty, Kengo Sakurada, you've, Colm Holmes, —, Holmes, Inga Beale, Beale, ProPublica, Cigna Organizations: Consumers, Caliber, Insurance, Sompo Holdings, Aviva, Allianz Holdings —, of Actuaries, State Farm, Farm, New York Times, of Information Technology, Monash University Locations: London, State

☆ Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
▼ + stars: | 2023-07-27 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation. However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from. The crisis sapped the forward momentum of the emerging Web3 marketing landscape, where business leaders were eager to figure out how Bored Ape NFTs could translate to new channels to reach consumers. New tech for tech's sake is out of fashion; Web3 providers need to speak to the business problems that CMOs and their brands are facing. Moorut says that activewear and some luxury brands are among the most advanced with Web3.

Persons: Byron Sorrells, what's, Sorrells, Marija Zivanovic, Smith, Matt Moorut, Moorut, they're, Nike It's, Web3 activations, Ledger, Marie Laffont, they've Organizations: Dispatch, IEX Group, Apple, Gartner, Web3, Nike, Adidas, Lacoste

☆ I was overworked, underpaid, and miserable at my last job, so I 'quiet quit' my new job. I refuse to be taken advantage of again.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. If I see an inkling of something similar happening at my current position, I'll proactively say, "Hey, this is crossing into someone else's role.

Persons: They've, It's, I've, We're, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

☆ I do the bare minimum at work and set hard boundaries. After being taken advantage of by a previous employer, I don't owe my new job anything.
▼ + stars: | 2023-07-26 | by ( Kaila Yu | ) www.businessinsider.com time to read: +6 min

Quiet quitting is about setting hard boundaries, they said. My version of quiet quitting is about setting hard boundariesMy work is remote except when I work weekend-event activations every few months. After editing my LinkedIn to say I was open to other positions, a recruiter from my current job reached out. But after learning more about the position, I saw they had all the benefits my current job was missing. After working here for about nine months, I plan to stay long-term because I enjoy the employee-forward work culture, remote work, and camaraderie.

Persons: They've, It's, I've, There's, I'm Organizations: Service, Eastern Locations: Wall, Silicon, Minnesota

☆ Hollywood actors' strike leaves San Diego Comic-Con light on star power
▼ + stars: | 2023-07-19 | by ( Sarah Whitten | ) www.cnbc.com time to read: +8 min

Visitors and cosplayers at a poster at San Diego Comic-Con. At San Diego Comic-Con that percentage can be as high as 40%, industry experts told CNBC. Representatives for San Diego Comic-Con did not immediately respond to CNBC's request for comment. More than HollywoodOf course, San Diego Comic-Con isn't just about celebrity talent hawking their newest, nerdiest content. Wilder, who is attending his first San Diego Comic-Con this year, is also a panelist at the event for the X-Men Fandom Panel.

Persons: Con, Goldman Sachs, Shawn Robbins, Quinta Brunson, Abbott, Kenan Thompson, Kel Mitchell, SDCC, Robert Thompson, Con isn't, that's, Justin Wilder, It's, Wilder, Jack Kirby, Ray Bradbury, Jason Chau, Chau, I'm, Ashley Anderson, Robbins, they're, aren't Organizations: San Diego Comic, Getty, Hollywood, JPMorgan, Syracuse University, Marvel, CNBC, Hasbro, Legendary Entertainment, New York Comic Con, Rhode Locations: Los Angeles, San Diego, Hollywood, Rhode Island, Forest Hills , New York

☆ NHL joins MLB in advising teams to halt wearing ‘Pride’ jerseys
▼ + stars: | 2023-06-23 | by ( Kevin Dotson | ) edition.cnn.com time to read: +3 min

CNN —National Hockey League Commissioner Gary Bettman said he has advised NHL teams to no longer wear specialty-themed jerseys during warm-ups, including Pride-theme jerseys. The decision follows Major League Baseball’s announcement last week that teams would not put Pride logos on players’ uniforms and after a handful of NHL players refused to wear Pride sweaters or participate in their teams’ Pride Nights due to their personal beliefs. Some hockey teams opted to forgo their planned Pride Night warmup jerseys altogether. “Thirty-two of our clubs did Pride nights, some do Heritage nights, everybody does Hockey Fights Cancer, some do military nights. Francois Lacasse/NHLI/Getty ImagesBettman also confirmed that NHL Pride jerseys will still be designed and sold and players are free to wear them when they are not on the ice.

Persons: Gary Bettman, “ I’ve, it’s, ” Bettman, Bettman, ”, “, that’s, Nick Suzuki, Francois Lacasse, Rob Manfred, ” Manfred Organizations: CNN — National Hockey League, NHL, League, Sportsnet, Cancer, Montreal Canadiens, Washington Capitals, Bell Centre, NHL Pride, MLB, CNN Locations: Canadian, Montreal

☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ I got laid off from Twitter in November, but now I'm making six figures as a food influencer. Here's how.
▼ + stars: | 2023-05-13 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

This is an as-told-to story based on a conversation with Priyanka Naik, the food blogger behind the brand Chef Priyanka. All the while, I was building my brand: Chef Priyanka. Eventually, I started getting recognition from various food media sites. Twitter gave me flexibilityOne of the reasons I stayed so long at Twitter was because of the reach and flexibility it gave me to grow Chef Priyanka. And in some ways, it was the nudge I needed to turn Chef Priyanka into a full-time gig.

☆ A new NIL report based on over 100,000 deals breaks down the highest-paying sports for college athletes and the industries spending the most
▼ + stars: | 2023-05-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. The average brand deal paid to athletes in the sport was $3,837, followed by $2,472 for football players and $1,693 for men's swimming and diving athletes. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ 4 key takeaways on student-athlete NIL marketing from a new report that includes the industry's biggest earners and spenders
▼ + stars: | 2023-05-02 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Here are the biggest NIL earners and spenders, and other key takeaways from a new Opendorse report. Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
▼ + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +8 min

Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.

☆ Brands like Pepsi, Ally, Mondelēz, and Coty reveal how they've scored big returns by advertising in video games
▼ + stars: | 2023-03-09 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

More than half the US population plays video games, and advertisers are pouring billions into the space. Brands as diverse as Pepsi, Ally, Mondelēz, and Coty have all been successfully using video games as an advertising medium to drive big results. Advertising in video games represents a big opportunity for brands to get in front of a large, engaged audience. Video game advertising requires a lot of collaborationOne of the biggest challenges brands face when advertising in video games is getting alignment across the company. Another difficulty brands face is developing a video game campaign that's not just a one-off.

☆ I built a 6-figure company designing sets for photoshoots and events. Here's how I turned my college hobby into a business.
▼ + stars: | 2023-03-02 | by ( Skylar Mitchell | ) www.businessinsider.com time to read: +7 min

Dotun Abeshinbioke is a set designer and the owner of Ábiké Studio in New York. She got into set design as a student and started making sets for friends, leading to paying clients. I initially started doing design work for T-shirts and flyers, then I started designing sets to showcase my photography. Ábiké Studio was inspired by my traditional Yoruba name, which means "born to treasure." As a creative studio, we do branding, web design, and experiential design for clients across creative fields.

☆ An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts
▼ + stars: | 2023-02-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

But as Instagram axes shopping products, ex-staffer Meghana Dhar points to Meta's "impatience." The moves have left many asking: What's going on with Instagram shopping? While at Instagram, Dhar worked on Instagram's early shopping features, from onboarding brands to getting John Mayer to host a live shopping event with laundry company The Laundress. But it's also had a tendency to launch and then axe shopping products, like Instagram (and Facebook) live shopping and affiliate marketing. Scaling back on shopping, for now, could also be a blessing in disguise for Meta, Dhar added.

Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.

☆ Insider's One Planet destination zeroes in on the innovations and actions taking on the climate crisis
▼ + stars: | 2023-01-18 | by ( ) www.businessinsider.com time to read: +4 min

The section will focus on how people can take action to address the climate crisis in their homes, businesses, and communities. Today, Insider is launching a new destination — One Planet — that draws inspiration from the messages of Climate Action 30. The project will also convene in-person and virtual events adjacent to the world's biggest global climate activations, such as COP28 and Climate Week NYC. Underpinning One Planet will be the spirit of entrepreneurship and the innovations and technologies that will unlock climate progress. Journalists from across Insider's global newsroom will contribute to One PlanetOne Planet will be led by editor Lily Katzman, who also edited the Climate Action 30 project.

☆ See the 13-slide pitch deck wellness startup Blume used to raise $1.8 million in 5 weeks
▼ + stars: | 2023-01-09 | by ( Amber Gibson | ) www.businessinsider.com time to read: +4 min

She recently raised 2.5 million Canadian dollars, or about $1.8 million, from investors like Judy Brooks. Her pitch deck focused on the sustainability of her business — here's what it looked like. In 2017, she took her creations and started Blume. "When I first started Blume, we didn't have barcodes on our packages, and we hand-stickered the packages in my living room," Danudjaja said. Here's the pitch deck she used for her first raise.

☆ Meet the 43-year-old 'Vibe Manager' of New York City's Hard Rock Hotel in charge of throwing rooftop parties and curating playlists
▼ + stars: | 2023-01-07 | by ( Hannah Towey | ) www.businessinsider.com time to read: +5 min

43-year-old Michael Tello is a "Vibe Manager" at the Hard Rock Hotel in New York City. The "rockstar suite" at the Hard Rock Hotel in New York City. Courtesy of Hard Rock Hotel New YorkBut being able to provide those special touches is also one of the most rewarding parts of the job, he said. Ciara and Didi Richards dance onstage during the Sports Illustrated Swimsuit 2022 Issue launch party at Hard Rock Hotel New York on May 19, 2022. The vibe manager works a Tuesday through Saturday schedule.

☆ Arielle Charnas' company, Something Navy, is floundering amid dwindling sales, an employee exodus, and furious suppliers
▼ + stars: | 2022-12-08 | by ( Katie Warren | ) www.businessinsider.com time to read: +36 min

From the outside, it doesn't look as if Charnas' company is in trouble. Mark Sagliocco/Getty Images for Beach MagazineSeveral former employees told Insider they cut ties with Something Navy because they saw signs the company was struggling. Several current and former Something Navy employees told Insider they'd been inundated with emails since the spring from suppliers, freelancers, and models asking where their money was. In one email viewed by Insider, Scanlan told a supplier that cash was tight but promised payment was on the way. The current Something Navy employee said that based on data she'd seen, the retail locations most likely don't turn a profit.

☆ VidCon reveals initial list of creators slated to appear at June 2023 conference in Anaheim
▼ + stars: | 2022-12-06 | by ( ) www.nbcnews.com time to read: +2 min

VidCon, the fan and industry event producer celebrating YouTubers and other digital creators, unveiled the first round of featured creators confirmed to its flagship convention in Anaheim, Calif., in June 2023. Additional details on programming, speakers, partner activations, and more featured creators confirmed to attend will be announced in the coming months. VidCon also has opened ticket sales for the 2023 Anaheim confab, with more info at this link. In 2022, VidCon returned to an in-person convention in Anaheim after a two-year break because of COVID. VidCon was founded by veteran YouTube creators John and Hank Green (the Vlogbrothers) and was acquired by Paramount Global in 2018.

☆ The small but mighty love for ‘Willow’ that led to a shiny new series
▼ + stars: | 2022-11-29 | by ( Dan Heching | ) edition.cnn.com time to read: +7 min

It’s a refreshing turn against recent trends that a cult classic without the sizable built-in fanbase of, say, a “Star Wars” or Marvel property would receive the fancy reboot treatment. “You could be walking around a convention floor, and in a sea of Harley Quinns, you’ll spot a Willow,” Delaney observed. High hopesThe arrival of the new 8-episode series comes with high hopes from the small but mighty fanbase. Bob Dolman, who wrote the screenplay for the original film, also acted as supervising producer on the first episode. Kilmer’s ex-wife Joanne Whalley, who he met on the original film, will be back in the series as warrior Sorsha.

☆ We now know what Budweiser will do with the beer it can’t sell at the World Cup
▼ + stars: | 2022-11-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN Business —Qatar’s last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. pic.twitter.com/Vv2YFxIZa1 — Budweiser (@Budweiser) November 19, 2022Last week — just a few days before the World Cup was set to begin — Qatar announced that the eight stadiums couldn’t sell alcoholic Budweiser, leaving fans with only one option for beer: non-alcoholic Bud Zero. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an AB-InBev spokesperson said in a previous statement. So, the decision threw a wrench into the company’s World Cup marketing plans, as the decision dramatically reduces its presence for thousands of fans at the World Cup. The FIFA World Cup Qatar 2022 will take place through December 18.

☆ Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban
▼ + stars: | 2022-11-19 | by ( Philip Blenkinsop | ) www.reuters.com time to read: +5 min

Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico. STRICT CONTROLSBut Qatar 2022 was always going to be different, as the first World Cup held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public. He added that FIFA and Budweiser had been partners for decades and looked forward to being partners in the future. Doukeris though has said that the far greater impact in terms of beer sales is from fans across the globe, many with a AB InBev beer in hand - from a Jupiler in Belgium to a Brahma in Brazil. Indeed, the brewer has launched its biggest ever World Cup campaign in over 70 markets, more than double the number of participating countries, compared with just over 50 for the 2018 edition.

☆ What is Bud Zero, the only beer Budweiser can sell at the World Cup?
▼ + stars: | 2022-11-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN Business —In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. One serving of Bud Zero has 0 grams of sugar and 50 calories. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an Anheuser-Busch InBev spokesperson said in a statement. Just a few days ago, reports showed World Cup workers moving beer tents into less visible areas of stadiums. The FIFA World Cup Qatar 2022 kicks off Sunday and lasts until December 18.

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