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Elon Musk said he may have made an error by not restricting the time his kids spend on social media. Musk recently tweaked Twitter's algorithm after users said their feeds were swamped by his posts. Asked whether he restricts his kids' time on social media, Musk said he didn't have any rules but that "might have been a mistake." "At this point, they're being programmed by some social-media algorithm, which you may or may not agree with," Musk added. This week, many Twitter users said their feeds were full of posts from Musk, per Platformer reporter Zoe Schiffer.
Musk asked engineers to find ways to promote his tweets after the Super Bowl, Platformer reported. Musk made the request after President Joe Biden received more engagement for an Eagles tweet. Engineers worked under the threat of being fired to create a system that would boost his tweets. Biden's tweet gained nearly 29 million impressions, while Musk's tweet got over 9 million impressions, Platformer's Zoë Schiffer and Casey Newton reported. Platformer reported Tuesday that the boost factor for Musk's tweets is now lower than 1,000.
Many Twitter users say their feeds are being swamped with posts from Elon Musk. Last week, Musk reportedly fired a Twitter engineer over his declining view count. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicySome Twitter users say their feeds are being swamped with posts from the platform's owner, Elon Musk. Last week, Musk reportedly fired a top Twitter engineer who highlighted the billionaire's declining view count on the platform. Earlier this month, he made his Twitter account private for a day to see if it would boost engagement on the platform.
Elon Musk reportedly emailed Twitter staff saying he was available to discuss urgent product needs. The Twitter CEO told workers he was finished with most of his Tesla work for the weekend and free to discuss Twitter product needs, Platformer's Zoë Schiffer tweeted on Wednesday. Per Schiffer, Musk said in the email: "We are going to agonize until we achieve as close to the perfect product as possible." He told Twitter employees to focus the meetings on "urgent product decision matters, engineering progress, and legal, finance and HR," Schiffer also tweeted. All of Twitter's product changes have to be personally signed off by Musk, per Schiffer.
Elon Musk's Twitter is ending meal allowances for staff, according to Platformer's Zoë Schiffer. Twitter will still provide coffee and snacks, per Schiffer's tweet, which cited an internal email. As Insider's Kali Hays reported on Thursday, Musk has most recently cut a major fertility benefit for Twitter employees. The food options available for Twitter staff are one of the employees' perks which has taken a hit. Two freebies that are expected to stay are snacks and coffee, per Schiffer, who cited the internal email.
A former Twitter exec said he and Elon Musk used to swap ideas for the site late at night. Behnam Rezaei, Twitter's head of product and engineering, said on Wednesday that he had left Twitter the previous day. Rezaei said that he had worked with Musk "to transform the company towards his vision" and they had exchanged 3 a.m. texts about "product ideas or bugs." Rezaei's posts suggests an amicable parting, in contrast to the thousands of other Twitter staff who were abruptly laid off the week Musk took charge of the company. Schiffer said that he resigned from the company, though in his tweets Rezaei did not specify whether he quit or was laid-off.
One of the last remaining execs from pre-Elon Musk Twitter has left the company. Behnam Rezaei, Twitter's head of product and engineering, had worked at the company since 2017. Musk said in December that Twitter had around 2,000 staff left. Behnam Rezaei, Twitter's head of product and engineering, said in a series of tweets that he left Twitter on Tuesday. Former Twitter staff have used the moniker "Twitter 1.0" to refer to the company pre-Musk.
One of the last remaining execs from pre-Elon Musk Twitter has quit, tech journalist Zoë Schiffer says. Musk said in December that Twitter had around 2,000 staff left. Since buying Twitter in late October, Elon Musk has laid off thousands of the company's staff. Some Twitter users suggested that Marcotte may have chosen to stay at the company until the end of the severance period for the roughly 50% of Twitter staff laid off on November 4. Former Twitter staff have used the moniker "Twitter 1.0" to refer to the company pre-Musk.
Elon Musk sent an email threatening to sue Twitter staff who leak confidential information. He gave the employees until 5 p.m. on Saturday to sign a pledge, a source told Insider. A Twitter source also told Insider that Musk had sent the email to Twitter staff. One Twitter user quickly quipped: "Love that the email asking staffers to not leak information, got leaked." Twitter didn't immediately respond to a request for comment from Insider.
Elon Musk has fitted out Twitter's San Francisco headquarters with bedrooms, sources told Forbes. A trash can in one of the office bedrooms already had waste inside, indicating that an employee had used the amenities, the source added. "People are already putting in late nights, so it makes sense to an extent," the source told Forbes. Twitter failed to announce or explain the reasons behind the new office bedrooms to employees, one person familiar with the situation told Forbes. "It's not a good look," one source told Forbes.
Amazon will resume advertising on Twitter and spend around $100 million a year, Platformer reported. Platformer said the move would require "some security tweaks" to its ads platform. Apple has "fully resumed" advertising on Twitter, Elon Musk said on Saturday. According to her tweet, the online retail giant was waiting for "some security tweaks" to Twitter's ads platform before returning. They collectively spent $750 million on Twitter ads this year alone and accounted for almost $2 billion of the company's ad revenue since 2020.
Twitter has cut holiday pay for contractors from Thanksgiving onwards, per a Platformer reporter. The measure will start during Thanksgiving, according to Schiffer. The Verge's Alex Heath said on Thursday that some Twitter engineers received an email on Wednesday evening, saying they were fired because their "code is not satisfactory." Twitter didn't immediately respond to Insider's request for comment made outside of normal US operating hours about the company reportedly cutting contractors' holiday pay and firing some engineers. Twitter said on Monday in a company email viewed by Insider's Kali Hays that it was facing "a challenging economic climate where greater attention to cost management is essential."
Elon Musk says Twitter Blue's relaunch is on hold until it can deal with impersonation issues. "Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation," Musk tweeted late on Monday. Musk's announcement comes after the social media platform halted its relaunch of Twitter Blue — which gives users a blue tick if they pay $8 a month — due to widespread impersonation issues. The billionaire's latest update also supersedes his earlier announcement that Twitter Blue would return on November 29. Twitter suspended its verification relaunch on November 11, and started focusing on solving impersonation issues, per Platformer's Zoe Schiffer, who cited an internal note.
Twitter employees were told to leave offices immediately on Thursday, Insider confirmed. All offices were closed and employees' badge access was revoked, possibly until Monday. Insider confirmed that Twitter employees' badge access was suspended and that they were being told to leave the offices, which are expected to reopen on Monday. The latest closure came just over one week after Musk put an end to remote work at Twitter. In his first company-wide email since taking over, Musk told employees they would no longer be allowed to work remotely and needed to return to the office within days.
But Elon Musk tweeted through the chaos. The tech billionaire cracked a joke on Twitter amid looming questions about the company's fate. Company officials told employees that all Twitter buildings were temporarily closed and that their badge access would be revoked, Insider confirmed Thursday. Musk bought Twitter for $44 billion in October after months of legal back-and-forths. In his first company-wide email earlier this month, Musk told employees that they could no longer work remotely and would need to prepare to promptly return to the office.
Twitter warned Elon Musk of the dangers in his new badge system before its launch, per Platformer. The trust and safety team said the rework would give rise to impersonation issues and confusion. The warning came from Twitter's trust and safety staff a week before the billionaire implemented his overhauled verification system, per Platformer. In their recommendations, the trust and safety team warned of "impersonation of world leaders, advertisers, brand partners, election officials, and other high profile individuals," according to Platformer. In its memo, the trust and safety team also highlighted the consequences of removing checkmarks from accounts that were already verified before Musk bought Twitter, according to Platformer.
A musician says he set up a fake Tesla account to show Elon Musk was "thin-skinned." Connor Musarra told Newsweek he created a parody verified Tesla account to highlight the issues with some of Musk's decisions for Twitter. The LA-based musician told the outlet: "The goal of my fake Tesla account was to highlight how much of a thin-skinned, incompetent buffoon Elon is, but also I just wanted to make people laugh." Musarra told Newsweek that Musk had "introduced a new level of unmanageable insanity" with his new paid verification system. Musarra said in a TikTok that his parody Tesla account was active for six or seven hours.
A Twitter manager described laid-off engineers he rehired as "weak, lazy, unmotivated." A source confirmed the manager worked for Twitter and said his comments sparked much internal debate. A screenshot of the comments made by the senior director of engineering were posted by another Twitter worker on the anonymous forum Blind. The engineers I am bringing back are weak, lazy, unmotivated, and they may even be against an Elon Twitter." Of 157 responses, 60 thought Musk would promote the manager, 56 thought he would do nothing and 41 said he would fire the individual.
Elon Musk's revamped Twitter Blue launch has hit some major snags in the past week. The shenanigans surrounding the blue check (and subsequent gray check) has heads spinning among average Twitter users, major advertisers and big-name celebrities. Here's a look at everything that's happened with Twitter Blue in the past week and the murky state of verification on the platform. Musk's new verification model was designed to become part of Twitter's existing Twitter Blue feature, a $4.99 monthly subscription offering premium services. He also said that Twitter is adding a "parody subscript," because "tricking people is not ok."It is unclear when and how Twitter Blue may be reinstated.
After launching early this week, some verified accounts started impersonating famous people and companies. Early Friday, iOS Twitter users noticed Twitter Blue sign-ups were no longer available on the app. Early on Friday, Twitter users were saying the sign-up for Twitter Blue was no longer available on the iOS app. Security researcher Jane Manchun Wong tweeted at 1:53AM Friday morning that the social media app "seems to have unlaunched" Twitter Blue. "Checked with Twitter's API and the in-app purchase for Twitter Blue Verified is no longer listed for production," she tweeted.
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