Audience sizes just aren’t what they used to be at the Guggenheim Museum, where membership — once a dependable source of income — has declined by nearly 16 percent since 2019, and attendance in June slumped by 26 percent, from 89,600 to 65,900, over the same time frame.
At the Guggenheim, leaders said that options for relief were limited after three years of managing the fiscal crisis of the pandemic.
And so on Tuesday, the museum raised admission fees, bringing the cost of an adult ticket from $25 to what is becoming the new normal for major museums: $30.
Museums, which are concerned about alienating the families and the diverse crowds they have been trying to court, say it’s typically a measure of last resort.
“As we recover from the lingering financial strain caused by the pandemic, the museum needs to increase its admission prices, which have not been adjusted since 2015,” said Sara Fox, a spokeswoman for the Guggenheim.
Persons:
—, ”, Sara Fox, “
Organizations:
Guggenheim Museum, Guggenheim
Locations:
New York City