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☆ Why aren't there breakout YouTube stars like there used to be? A chat with 2 YouTube execs
▼ + stars: | 2024-07-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewIf you consider yourself very online, you'd likely be able to name the early wave of top YouTube creators, from Lilly Singh and PewDiePie to Zoella and Tyler Oakley. AdvertisementDuring the early days of YouTube, there were only a handful of channels to watch with creators consistently making quality content. But now, the number of YouTube creators uploading content and making money from the platform has grown tremendously. Still, Allocca said he's noticed there are more successful creators than there used to be but fewer huge stars. AdvertisementSo, while there may be more opportunities for YouTube creators now, it may be a while before we see another rising star who can amass the broad appeal of someone like MrBeast.

Persons: —, Lilly Singh, PewDiePie, Tyler Oakley, it's, YouTube execs Amjad Hanif, Kevin Allocca, Hanif, Anthony Baroud, Aphmau, Krew, Alpha, Allocca, he's, There's, Gen, Ally Sheehan, Taylor Swift Organizations: Service, YouTube, Business, Brands Locations: Zoella, VidCon, Anaheim , California, North Carolina

☆ The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
▼ + stars: | 2024-07-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewThe US Olympic and Paralympics Committee is suing Prime, the drinks brand of YouTubers Logan Paul and KSI, accusing the company of using its trademarks without permission. This story is available exclusively to Business Insider subscribers. "The exclusivity of this agreement … is threatened when individuals and organizations use USOPC trademarks without authorization." At the time of writing, Business Insider could not find the posts in question on Prime's social media channels. The US Olympic Committee and Prime did not immediately respond to requests for comment from Business Insider, sent outside regular US working hours.

Persons: —, YouTubers Logan Paul, KSI, Kevin Durant, Instagram, Durant, Paul, KEVIN DURANT Organizations: Service, Business, US Olympic Team, Coca, Walmart, Kroger, IOC, —, Energy, US Olympic Committee Locations: Colorado

☆ Our side hustles bring in $125,000 a year or more: 'Nearly everybody' can make money this way
▼ + stars: | 2024-07-10 | by ( Megan Sauer | ) www.cnbc.com time to read: +9 min

The McCauleys make their money by researching what makes side hustles profitable, testing them and teaching others how to do the same on YouTube. The Grand Rapids, Michigan-based couple earned nearly $140,000 from eight streams of income last year, according to documents reviewed by CNBC Make It. Ease of starting is at an all-time high: Platforms like Amazon, Airbnb and Fiverr offer instant access to paying customers. Kindergarten teacher Becky Powell's side hustle — making worksheets for other educators — brings in six figures per year. Her husband also sells worksheets on the platform, and they've used their combined earnings to fund vacations and pay down their mortgage and student loans, Powell says.

Persons: Jamie, Sarah McCauley, Sarah, Jamie McCauley, Bankrate, Jenny Woo, Woo, Jenny Woo Woo's, —, It's, Tim Riegel's, Riegel, Tim Riegel, Kathy Kristof, Kristof, Becky Powell, Jerome, worksheets, Powell, Becky Powell's, Becky Powell Powell's, they've Organizations: Walmart, YouTube, CNBC, University of California, Amazon, Kickstarter, Facebook Locations: YouTubers, Rapids , Michigan, Irvine, Lamar , Missouri, Beaverton , Oregon, Amazon

☆ Tesla prioritizes Musk's and other 'VIP' drivers' data to train self-driving software
▼ + stars: | 2024-07-09 | by ( Grace Kay | ) www.businessinsider.com time to read: +14 min

Business Insider has learned that those annotators focus their efforts on two high-profile categories of drivers: Tesla CEO Elon Musk and a select set of "VIP" drivers. These drivers are internally referred to as "VIP" users and their data is at times put in VIP queues, according to the workers. Related storiesData collected from VIP users, including high-profile Tesla drivers who post on YouTube, is scrutinized more heavily and more likely to be labeled, three current and former workers said. They said they'd been specifically told by leads on their teams that they were working on "VIP data" and had received overtime pay to work on the data ahead of FSD updates. Tesla's self-driving in the regulatory spotlightTesla has come under increasing scrutiny from regulators over the self-driving software and the company's marketing of the service.

Persons: —, Elon Musk, Musk's Teslas, YouTubers, Musk, Tesla, Tesla's, John Bernal, Bernal, else's, annotators, Walter Isaacson's, Tesla influencers, FSD, they'd, Raj Balwani, Chuck Cook, Tesla Raj, Balwani, I've, Cook, he'd, they're, Missy Cummings, Cummings, Philip Koopman, Koopman Organizations: Service, Business, Tesla, SpaceX, Twitter, California Department of Transportation, YouTube, National, Traffic Safety Administration, Carnegie Mellon University, US Justice Department Locations: Hillsborough , California, Tesla's Austin, Fremont , California, Hawthorne , California, California, San Francisco, Buffalo , New York, Los Angeles, Hawthorne, YouTubers, Lombard

☆ This Pokémon YouTuber gives some of his coolest cards to kids for free
▼ + stars: | 2024-07-08 | by ( Scottie Andrew | ) edition.cnn.com time to read: +7 min

Making a Pokémon fan’s day means more than catching ‘em allPokémon isn’t Coop’s day job, but it’s become an increasingly meaningful part of his life. Coop was, like many children of the ‘90s, a Poké-fan in his youth, collecting cards and facing bosses in the early Pokémon video games. But he takes a shine to one of Coop’s cards with an iridescent Alakazam, a mustachioed psychic Pokémon, and a high score of 9. It’s a card Coop intended to sell, but without thinking twice, Coop opens his display case and gifts the kid the card for free. Coop still sells cards on eBay and at card conventions –– he’s built a massive collection since 2018, and he’s submitted numerous cards for grading.

Persons: Ross “ Coop ” Cooper, ”, “, Coop, gifting, he’ll, they’re, it’s, Pokémon, – –, “ It’ll, ” Coop, he’s, shyly, Coop can’t, “ It’s, “ Yu, He’s, Coop couldn’t Organizations: CNN, Pokémon Company, YouTube, eBay Locations: Virginia

☆ Caspar Lee says young people are unlikely to make lots of money on YouTube and should do it for fun
▼ + stars: | 2024-06-27 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +3 min

Caspar Lee advised young people who want to be content creators to do YouTube for fun rather than focusing on making money because the chances of financial success are low. Lee previously told CNBC Make It that YouTubers with millions of subscribers can make millions of dollars, typically by joining YouTube's Partner Program. Nearly half of creators earned an annual income of $15,000 or less in 2023, according to a survey of over 2,000 content creators by influencer marketing agency NeoReach. Lee encourages aspiring YouTubers to find a way to be successful without relying on followers or fame. Since his YouTube days, Lee has co-founded several companies in the creator economy including the influencer marketing company Influencer.com and a venture capital fund called Creator Ventures.

Persons: Caspar Lee, Lee, it's, that's, Goldman Sachs, YouTubers Organizations: CNBC, YouTube's, NeoReach, Ventures Locations: British

☆ A top Spotter exec breaks down how AI is changing the creator economy — and why short-form video could be a casualty
▼ + stars: | 2024-06-24 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

That's a slightly different approach than some other AI tools that focus on automating aspects of a creator's workflow. Advertisement3 ways AI could impact the creator economy, according to BakausAI could upend short-form video and help longer-form content thrive. Short-form video, however, has had a harder time forming those deep connections, which makes it easily replaceable, Bakaus said. It's usually the thing that most people outsource the last, not because they don't necessarily want help," Bakaus said. And, AI tools can help with overall ideation, he said.

Persons: —, Paul Bakaus, Bakaus Organizations: Service, Business, YouTube

☆ Instagram and TikTok are chasing after 'close friends' as the social web goes private
▼ + stars: | 2024-06-20 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

Read previewThere's a new app that promises to connect you with your closest friends — only this time, it's coming from TikTok. The app, dubbed Whee, pitches itself as a platform to "keep you connected with your close friends through life's spontaneous moments." Whee's arrival on the charts — it's 27th among social-networking apps in Apple's App Store, outranking Skype and Signal — comes as Instagram is also leaning into features for close friends. After spending years leaning into influencer content, to the chagrin of some users, the big social platforms are betting big on close friends. But as the platforms prioritized creator-made content, like on Instagram reels, everyday users' content seemed to take a back seat.

Persons: —, Snapchat, They're, Mervana Parekh, Nathan Sharp, influencers, Adam Mosseri, YouTubers Colin, Samir, Mosseri Organizations: Service, Android Police, Business, Skype, Acrew, Retro Locations: TikTok

☆ YouTube sensation Caspar Lee on why he quit the platform to build a business empire
▼ + stars: | 2024-06-20 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +5 min

30-year-old Caspar Lee was once a YouTube megastar and is now a serial entrepreneur. Caspar LeeCaspar Lee belongs to a crop of content creators who found early success on YouTube back in the 2010s, commanding millions of views on the platform. Lee said his first venture into entrepreneurship was when in 2017 he co-founded the influencer marketing company Influencer.com, alongside Ben Jeffries. Lee co-founded a venture capital firm Creator Ventures with his cousin Sasha Kaletsky in 2022. Caspar LeeThereafter, Lee co-founded Proper Living — accommodation in Cape Town for students and young professionals.

Persons: Caspar Lee, Caspar Lee Caspar Lee, Zoe Sugg, Marcus Butler, Joe Sugg, Ed Sheeran, Justin Timberlake, Anna Kendrick, Kevin Hart, Lee, Goldman Sachs, they're, Ben Jeffries, Joe Suggs, Sasha Kaletsky, Caspar Lee Thereafter, I've, Influencer.com, Sasha Kaletsky —, Kaletsky, shouldn't Organizations: YouTube, CNBC, Google, MVE, IMG, Endeavor Group, Ventures, Forbes, Bridgepoint, Labs Locations: England, Knysna, South Africa, American, Cape Town, Europe, London

☆ The rise of STEM influencers: 3 top takeaways from a conference that serves as an annual science fair for YouTubers
▼ + stars: | 2024-06-17 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

All of this, and more, took place last week at Open Sauce, the annual STEM conference for makers and content creators. It also featured three large exhibit halls filled with unique inventions created by students, engineers, makers, and content creators. The conference offered sessions from dozens of YouTube's top STEM creators, including Osman, Adam Savage, Mark Rober, Astro Alexandra, and Nile Red. Related storiesHere are three key takeaways from this year's Open Sauce:YouTuber and engineer Mark Rober on stage at Open Sauce. Some industry attendees said Open Sauce felt similar to the early days of VidCon, the largest annual creator industry conference, because of its smaller, community feel.

Persons: —, William Osman, Osman, Amjad Hanif, YouTube's, Paul Bakaus, Alessandra Catanese, Adam Savage, Mark Rober, Astro Alexandra, Rober, Bakaus, Amanda Perelli, Derek Muller Organizations: Service, YouTube, Business, Smosh, Creators, Investment, Partners Locations: Cow, San Francisco, VidCon

☆ Insider Today: Meta's manager squeeze
▼ + stars: | 2024-06-16 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Apple announced Apple Intelligence at WWDC 2024. CEO Tim Cook unveiled Apple Intelligence, a generative AI system partly powered by ChatGPT (for now). Assuming Apple Intelligence works as intended, there will be even more reason to switch to or stay with Apple. Add it all together, and, as Linette Lopez writes, Apple may be the one Big Tech company getting AI right.

Persons: —, there's, Jimmy Donaldson, Justin Sullivan, Apple, Tim Cook, Katie Notopoulos, OpenAI, Linette Lopez, Alyssa Powell, Fitch, it's, Abercrombie, Mark Zuckerberg, Michel Shvo Patrick McMullan, Chelsea Jia Feng, Michael Shvo, Shvo, he's, Grace J, Kim, Gen Zers, There's, isn't, Z Organizations: Service, Business, Apple, Apple Intelligence, Google, Microsoft, Big Tech, Getty, Abercrombie, Fitch, GameStop Locations: cologne, New York City

☆ Baby naming is big business, with consultants charging up to $10,000 to find the perfect name
▼ + stars: | 2024-06-07 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Now, there are baby naming consultants who rifle through popularity lists, analyze trends, and recommend the right fit for families. There are companies that specialize in baby names, too. AdvertisementCoffield said she knew she could make a living from baby names when she started talking about it on TikTok. She had previously focused on educating women about how to be empowered while giving birth and casually spoke about baby names a few times. The biggest way to build success in the baby naming business is to make sure people find you credible, Coffield said.

Persons: —, influencer Francesca Farago, @francescafarago, ames, earbooks,, ike, ersonal, ake, ince, ure Organizations: Service, Business, Netflix, ust

☆ GameStop soars 41% after Roaring Kitty schedules a YouTube live session for this week
▼ + stars: | 2024-06-06 | by ( Matthew Fox | ) www.businessinsider.com time to read: +2 min

The stock soared after Roaring Kitty scheduled a livestream on his YouTube channel for this week. The upcoming livestream is titled "Roaring Kitty Live Stream - June 7, 2024" and already has 12,500 YouTubers "waiting" for the stream to start. Gill's The Roaring Kitty YouTube account gained tens of thousands of subscribers on Thursday, climbing to 711,000. AdvertisementLast month, Gill's Roaring Kitty X account posted a slew of memes and sparked a massive rally in meme-stocks, led by shares of GameStop. Gill revealed he owns 5 million shares of GameStop worth more than $200 million based on Thursday afternoon prices.

Persons: Roaring Kitty, Keith Gill's, —, Jmoa, Adam Smith, Kitty, Gill, Reddit Organizations: GameStop, Roaring, YouTube, Service, Keith Gill's YouTube, Business Locations: YOLO

☆ Vimeo is courting YouTubers like The Try Guys to launch subscription platforms and has become a surprising emerging power player in the creator economy
▼ + stars: | 2024-06-06 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Channels like Dropout (14 million subscribers), The Try Guys (8 million subscribers), and Watcher (2.8 million subscribers) are launching subscription platforms through Vimeo's content-monetization service, Vimeo OTT. "We are very proactively focused on the YouTube creator space," Bloom said. Like Vimeo OTT, several tech startups are betting on creator-led subscription content, from Patreon to OnlyFans to Nebula. Subscription business strategies that have worked for Vimeo OTT creatorsOnce a platform is created through Vimeo OTT, creators own the relationship with their fans. Vimeo said its OTT creator content varies from the comedy genre to historical content to unscripted reality TV.

Persons: —, OTT, Rich Bloom, Bloom, Vimeo OTT, It's Organizations: Service, Business, YouTube, British YouTube, Entertainment, Vimeo, Netflix, BI, Apple, Android, Samsung Locations: British, Patreon

☆ There's new evidence that creators are turning away from AI
▼ + stars: | 2024-05-23 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Read previewArtificial intelligence took the creator world by storm, but it looks like fewer creators are now buying into the hype. Earlier this month, the Swedish-based music company Epidemic Sound published a report finding that fewer social-media personalities were using AI tools like chatbots or transcription software in 2024 compared to the previous year. For example, creator Noah Jennings said using AI to generate content designs was actually more time-consuming than coming up with the ideas himself. Others, like lifestyle creator Joseph Arujo, had relegated using tools like ChatGPT for administrative tasks like formatting emails for corresponding with brands rather than creative work. Other creators had stopped using AI altogether for reasons like a lack of inclusivity.

Persons: —, Noah Jennings, Joseph Arujo, Sora, Alex Piper, Kahlil Greene, we'll Organizations: Service, Business, Sound, Adobe, Night Studios, it's Locations: Swedish

☆ MrBeast has broken the curse of influencer success
▼ + stars: | 2024-05-16 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.

Persons: —, Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters

But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

☆ MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
▼ + stars: | 2024-05-13 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas, —

☆ Sexism, Cheating, and Nightclubs: Inside the Dark Heart of Chess
▼ + stars: | 2024-05-09 | by ( Rob Price | ) www.businessinsider.com time to read: +18 min

Socialites are playing chess on "The Real Housewives of New York City." In 1990, according to the US Chess Federation, only 4% of chess players were women. Out in the world, chess' resurgence has been accompanied by a wave of new clubs and events. I made a pilgrimage to the Marshall Chess Club, a 109-year-old institution in Greenwich Village. The following evening, I went to an East Village bar and found a very different scene at Club Chess.

Persons: we'd, she'd, I'd, festers, Judit Polgár, Gary Kasparov, —, Juliana Gallin, Jennifer Shahade, Alejandro Ramírez, Ramírez —, Ramírez, Shahade, Levy, Hikaru Nakamura, Rey, Anna Cramling, Miguel Pereira, Cramling, Nakamura, Bill Withers, Frank Marshall, Alexander Luke Bahta —, athleisure, you've, it's, Magnus Carlsen, Hans Niemann, Carlsen, Niemann, Dean Mouhtaropoulos, I've, Kasparov, they're, Vladimir Kramnik, Chess.com, Kramnik, Fabiano Caruana, Dan Timbrell, doesn't Organizations: Mechanics ' Institute, Housewives, New, US Chess Federation, FIDE, Washington Post, Marshall Chess Club, Chess, The Guardian, New York, whacking, Computer, YouTube Locations: San Francisco, New York City, Berkeley , California, Greenwich Village, hipsters, American, East, Canadian, Romanian, Netherlands, It's, New York, Russian

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ Eurovision Fans Are Hungry for News. These Superfans Are Here to Help.
▼ + stars: | 2024-05-03 | by ( Jenny Gross | ) www.nytimes.com time to read: +1 min

Magnus Bormark, a longtime rock guitarist in Norway, said his band had gotten used to releasing music with little publicity. So nothing prepared him for the onslaught of attention since the band, Gåte, was selected to represent Norway at this year’s Eurovision Song Contest. The phones have not stopped ringing, Bormark said — not just with calls from reporters from mainstream media outlets, but also from the independent bloggers, YouTubers and podcast hosts who provide Eurovision superfans with nonstop coverage of Eurovision gossip, backstage drama and news about the contest. Casual Eurovision observers may tune in once a year to watch the competition, in which acts representing 37 countries compete in the world’s most watched cultural event. But for true fans, Eurovision is a year-round celebration of pop music, and since the winner is decided by viewer votes as well as juries of music industry professionals, fan media hype can help boost those artists’ profiles.

Persons: Magnus Bormark, Bormark, — Organizations: Eurovision Locations: Norway

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ Travel news: ‘World’s largest wildlife crossing’ being built in Los Angeles
▼ + stars: | 2024-04-20 | by ( Maureen O'Hare | ) edition.cnn.com time to read: +4 min

CNN —In travel news this week: the world’s best and busiest airports, the European capital banning new hotels, the Hawaiian attraction being removed because of bad tourist behavior, plus the real-life animal crossing being built over a California freeway. Snakes will, however, be very welcome on “the world’s largest wildlife crossing,” under construction over the major 101 Freeway in Los Angeles. The Wallis Annenberg overpass will span 10 lanes and provide safe passage for mountain lions, coyotes, bobcats, toads and even ants. World’s best and busiest airportsThe world’s busiest airports were revealed in an annual ranking released Monday, with Atlanta’s Hartsfield-Jackson International holding strong in the No. US National Park Week starts April 20, kicking off with a free entry day on Saturday to all NPS sites.

Persons: Wallis, It’s, Alyssa Kopp, Mary Gomes Kopp, Doha’s, Florence’s, it’s, America’s Organizations: CNN, Aegean Airlines, Atlanta’s Hartsfield, Jackson International, UAE, Qatar, Doha’s Hamad international Airport Locations: California, Tokyo, Osaka, Los Angeles, Crete, Europe, Dubai, Amsterdam, Netherlands, Canary, Spanish, Africa, Italy, Ponte, Lake Mead, Hawaii

☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."

Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama

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