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☆ Everyone's talking about the 'Barbie' movie – but the doll's sales are actually falling
▼ + stars: | 2023-07-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Sales of Barbie dolls and related merchandise fell in the first half of 2023, Mattel execs say. This is despite the doll being catapulted back into the spotlight in Greta Gerwig's "Barbie" movie. But execs say July sales so far are higher than last year and the impact of the movie will last for years. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts. Mattel said that despite gross billings for Barbie falling, sales for its Disney Princess, Disney Frozen, and Monster High franchises helped boost its dolls category overall.

Persons: Barbie, Greta Gerwig's, Gross, Mattel, billings, Anthony DiSilvestro, DiSilvestro, Mattel execs, Ynon Kreiz, Richard Dickson, we've Organizations: Mattel, Service, Disney Locations: Wall, Silicon, billings

☆ Mattel bets on Barbie revival, posts surprise quarterly profit
▼ + stars: | 2023-07-26 | by ( Savyata Mishra | ) www.reuters.com time to read: +2 min

The California-based company also posted a surprise profit in the second quarter and its sales exceeded market expectations. The "Barbie" movie made a record-breaking debut in cinemas over the weekend, with $162 million in ticket sales in the United States and Canada. Mattel is slated to release a Disney Princess film later this year and another one in early 2024, with a Hot Wheels movie set for 2025. Kreiz said the "Barbie" movie's success will "serve as a template" for collaborations on other Mattel-owned intellectual property. Mattel maintained its full-year sales forecast, which it expects to be flat from last year, and adjusted profit per share between $1.10 and $1.20 per share.

Persons: America Ferrera, Margot Robbie, Maja Smiejkowska, Ynon Kreiz, Kreiz, Richard Dickson, Savyata Mishra, Pooja Desai Organizations: America, REUTERS, Mattel, Reuters, Disney, Thomson Locations: London, Britain, California, United States, Canada, billings, Bengaluru

☆ Mattel plans to go all in on Barbie for Christmas
▼ + stars: | 2023-07-26 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNN —Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig, scored the largest opening weekend of 2023, pulling in $155 million domestically over its US opening weekend and $337 million globally. On June 1, Mattel released a new collection of toys tied to the “Barbie” movie, which included Barbie and Ken dolls pegged to characters in the movie and a toy replica of Barbie’s three-story DreamHouse. Kreiz said the initial movie-related products had sold out and that Mattel plans to release more products timed for the holidays. Mattel's new Barbie and Ken dolls tied to their characters in the "Barbie" movie.

Persons: New York CNN —, Barbie, Greta Gerwig, Barbie ”, Ynon Kreiz, we’ve, ”, Kreiz, Ken, Anthony DiSilvestro, it’s Organizations: New, New York CNN, New York CNN — Mattel, Warner Bros . Pictures, Warner Bros . Discovery, Mattel Locations: New York

☆ Mattel CEO Ynon Kreiz on new Barbie movie: It's a milestone moment for the company
▼ + stars: | 2023-07-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMattel CEO Ynon Kreiz on new Barbie movie: It's a milestone moment for the companyYnon Kreiz, Mattel CEO, joins 'Squawk on the Street' to discuss what took so long to make the Barbie movie happen, how investors should think about the new Barbie movie, and much more.

Persons: Ynon Kreiz Organizations: Mattel

☆ Mattel CEO Ynon Kreiz talks Barbie movie buzz with Jim Cramer
▼ + stars: | 2023-07-19 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

Mattel CEO Ynon Kreiz joins 'Mad Money' host Jim Cramer to talk the upcoming Barbie movie. Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email

Persons: Ynon Kreiz, Jim Cramer Organizations: Mattel

☆ Mattel CEO talks Barbie's official big screen debut: 'This was not about making a movie, this was about creating an iconic cultural moment'
▼ + stars: | 2023-07-19 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

Mattel CEO Ynon Kreiz sat down with CNBC's Jim Cramer on Wednesday to discuss the launch of the brand's cinematic universe and Barbie's big screen debut, just days before the long-awaited film premieres. Kreiz said the Mattel transformed its mindset when the company realized its customers are not just consumers, they're fans. "This was not about making a movie, this was about creating an iconic cultural moment," Kreiz said. "We transformed our business model," Kreiz, who became CEO in 2018, said. Kreiz lauded Gerwig for creating a film that takes the iconic Barbie brand and makes it "relevant to everyone."

Persons: Ynon Kreiz, CNBC's Jim Cramer, Kreiz, Greta Gerwig, Greta Gerwig's, Barbie, JJ Abrams, Barney Organizations: Mattel

☆ Meet the Mattel CEO who convinced Margot Robbie to become Barbie – and is being played by Will Ferrell in the movie
▼ + stars: | 2023-07-09 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +5 min

He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands. Ryan Gosling as Ken and Margot Robbie as Barbie in "Barbie." Warner Bros.Self-deprecationAccording to Bloomberg, Mattel gave Warner Bros. and Gerwig huge creative license on the movie – including how Mattel and its bigwigs would be portrayed. Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell. Ferrell is listed only as "Mattel CEO" in the film's credits, adding an element of ambiguity.

Persons: Barbie, Margot Robbie, Will Ferrell, Ryan Gosling rollerblading, Ken, Kreiz, Barbie's, He's, Greta Gerwig's, Robbie, Mattel, Greta Gerwig, Ryan Gosling, funnyman Will Ferrell, Ferrell, Oscar, Daniel Kaluuya, Barney, Lena Dunham, helming, Lily Collins, It's, Polly Pocket, David Zalubowski, Kreiz – Organizations: Mattel, Bloomberg, Service, Maker Studios, Disney, Endemol Group, Brother, Fox Kids Europe, London's, Warner Bros, MGM, Arch, Hasbro Locations: Wall, Silicon

☆ Mattel CEO Ynon Kreiz on the state of the toy industry and health of U.S. consumer
▼ + stars: | 2023-05-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMattel CEO Ynon Kreiz on the state of the toy industry and health of U.S. consumerYnon Kreiz, the chairman and CEO of Mattel, joins 'Power Lunch' to discuss key topics at this year's Milken Institute Global Conference, toy sales trending downward, and the licensing agreement between Mattel and Hasbro.

☆ Hasbro, Mattel shares rise as toymakers announce multiyear licensing agreement, increased IP focus
▼ + stars: | 2023-04-27 | by ( Natasha Piñon | ) www.cnbc.com time to read: +5 min

Barbie maker Mattel posted first-quarter results after markets closed on Wednesday that beat revenue expectations but fell short of expectations on the bottom line. Other toy stocks, including Hasbro competitor Mattel and pop culture consumer company Funko , also jumped on Thursday. Toymaker stocks rallied Thursday after rivals Hasbro and Mattel posted quarterly results and offered optimistic comments about how their intellectual property will boost their businesses. Amid the challenging toy and game market, both Hasbro and Mattel are eyeing a future increasingly focused on intellectual property. Hasbro's "Transformers: Rise of the Beasts" from Paramount is slated for a June 9 release, while Mattel's much-hyped "Barbie" movie from Warner Bros. is scheduled for a July 21 release.

April 26 (Reuters) - Mattel Inc (MAT.O) reported a bigger-than-expected loss for the first quarter on Wednesday as the toymaker grappled with higher costs and retailers cutting back on orders. "Retailers are working through this inventory and expect that to be corrected by the end of the first half." Price increases have also discouraged consumers from spending more on its products, leading to a 21% drop in net sales for Mattel to $815 million after adjusting for currency fluctuations. Worldwide gross billings for Barbie, which represents amounts invoiced to customers, fell 41%, while Hot Wheels' billings rose only 1%. The company, however, stuck to its full-year net sales and adjusted profit forecasts and said it expects inflation to moderate in 2023.

☆ Mattel shares tumble after holiday season fails to boost sagging sales
▼ + stars: | 2023-02-08 | by ( Rebecca Picciotto | ) www.cnbc.com time to read: +3 min

The Mattel company logo is pictured during the inauguration of the expansion of the Montoi plant, in Escobedo, Mexico March 15, 2022. Barbie-maker Mattel posted fourth-quarter results after market close on Wednesday that came in well below Wall Street's expectations after disappointing holiday sales. The company had hoped that the "all-important holiday season" would be a potential buoy for sales as demand has slowed amid inflation. As it enters its 2023 fiscal year, Mattel is projecting adjusted earnings per share for the full year of between $1.10 and $1.20. The project is a part of Kreiz's larger strategy to transition Mattel from purely a toy manufacturer to a multi-segmented house of toy franchises.

Shares of the California-based toymaker fell about 4% in extended trade, after it also missed quarterly sales estimates for the first time since March 2020. Earlier this month, Hasbro Inc (HAS.O) tempered its full-year revenue outlook and warned that demand was starting to slip ahead of the festive season. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. Kreiz said in an earnings call Mattel has not seen any "meaningful impact" on consumer demand for its toys from the price increases it has undertaken. Reporting by Uday Sampath and Ananya Mariam Rajesh in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

Shares of the California-based toymaker fell about 4% in extended trade, after it also missed quarterly sales estimates for the first time since March 2020. Earlier this month, Hasbro Inc (HAS.O) tempered its full-year revenue outlook and warned that demand was starting to slip ahead of the festive season. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. However, excluding items, the company earned 82 cents per share, beating estimates of 74 cents. Reporting by Uday Sampath and Ananya Mariam Rajesh in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

☆ Toymaker Mattel cuts annual profit forecast as inflation drags demand
▼ + stars: | 2022-10-25 | by ( ) www.cnbc.com time to read: +1 min

The Mattel sign is pictured at the Nuremberg International Toy Fair, Jan. 29, 2014, in Nuremberg, Germany. Mattel Inc cut its annual profit forecast on Tuesday and said it would ramp up promotions heading into the busy holiday season, as price hikes discourage inflation-hit Americans from spending on its Barbie dolls and action figures. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. Mattel reduced its 2022 adjusted profit forecast to between $1.32 and $1.42 per share from $1.42 to $1.48 earlier, but its raised prices helped the toymaker post adjusted gross margin of 48.3% in the third quarter, compared with last year's 47.8%. The Fisher-Price toys maker reiterated its forecast for full-year sales.

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