Kim Kardashian's shapewear brand, Skims, launched a campaign with stars of "The White Lotus."
Watson added that with this campaign, Skims is leveraging characters who are both relatable and aspirational to evoke that perception of the products.
Here's why the latest Skims campaign works and what other business owners can learn for their brand marketing, according to Watson.
For fans of 'The White Lotus,' we feel this source of pride, like 'here's our friend getting a platform.'"
"You're not going to be able to emulate the reach of Kim Kardashian overnight," he said.