An unemployed UX designer, Lei had taken it upon herself to create the perfect work bag.
Today, Lei is the 28-year-old CEO and founder of Freja, a New York-based company that sells work totes, shoulder purses and travel accessories.
A 'really, really slow' startIn February 2019, Lei was a soon-to-be-unemployed graduate student at Cornell University preparing for a job interview in New York.
She tried pairing three different work bags with her outfit, and none of them worked.
"It was really, really slow for the first two years," says Lei.
Persons:
Jenny Lei, She'd, Lei, —, Freja, Louis Vuitton, Dior, Celine, Loewe, Sandy Liang
Organizations:
CNBC, Cornell University
Locations:
Hoboken , New Jersey, New York, Bryant, Brooklyn, Guangzhou, China