Practical purchases dominated this year's Amazon Prime Day in the US, the 48 hours of mega-discounts that generate billions in sales.
Last year, consumer electronics and cosmetics were among the top Prime Day purchases, CNBC reported.
Adobe Analytics forecasted before the mega-sale that this year's Prime Day would hit a record $14 billion in sales, breaking 2023's record by 10.5%.
And it's too early to know what Amazon shoppers bought around the world: Some countries' Prime Day sales stretch for nearly a week, while India's Prime Day happens later this summer.
"It was Christmas in July quite frankly — a bigger day than Black Friday," Brian Olsavsky, Amazon's CFO, told investors after the company's first Prime Day.
Persons:
Brian Olsavsky
Organizations:
Business, CNBC, Amazon, Adobe, Prime, US, Health, Education, Labor, Pensions, Amazon's, US Occupational Safety, Health Administration —