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☆ Elon Musk tells Twitter users to 'press the heart' in an apparent bid to boost ad engagement
  + stars: | 2023-02-11 | by ( Jyoti Mann | ) www.businessinsider.com   time to read: +2 min
Elon Musk is asking Twitter users to "like" adverts to help boost engagement on the platform. "Press the heart," he tweeted on Friday in a comment about an ad for Hyundai. The "Chief Twit" is calling on Twitter users to comment and like some ads on the platform, in an apparent attempt to boost interaction. The ad has had more than 8.5 million views but only about 6,000 likes. The worker suggested it was as a result of a lack of public interest since he bought Twitter, per Platformer.
☆ Twitter says low-level use of its API will cost $100 per month. The announcement comes after it blocked the use of apps like Tweetbot and Twitterrific.
  + stars: | 2023-02-09 | by ( Beatrice Nolan | ) www.businessinsider.com   time to read: +2 min
Twitter has announced a $100 monthly charge for low-level use of its API. Last week, Twitter's CEO Elon Musk proposed a charge but did not specify the level of usage. The official announcement comes after Twitter blocked the use of apps like Tweetbot and Twitterific. Last week, Twitter's CEO Elon Musk floated the $100 monthly charge for API access, saying the interface was being "abused badly" by "bot scammers & opinion manipulators." Popular third-party services, including Tweetbot and Twitterrific, relied on the use of Twitter's API.
☆ Paying Twitter subscribers made up less than 0.2% of monthly users in the US 2 months after Elon Musk introduced Blue, report says
  + stars: | 2023-02-07 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
US Twitter subscribers made up less than 0.2% of monthly users in January, per The Information. This was two months after Elon Musk launched Twitter Blue, the platform's $8 blue tick feature. The publication cited documentation that implied Twitter has 290,000 global subscribers. The 180,000 Twitter subscribers in the US made up 62% of the platform's global subscriber count, indicating there were 290,000 subscribers around the world, per the report. Amid the chaos, Musk revamped Blue, Twitter's blue tick verification feature but the rollout came with various complications, including people impersonating notable accounts.
☆ Elon Musk proposes a monthly $100 charge for developers who want to access Twitter's API, saying it would clean up 'bad' bots
  + stars: | 2023-02-03 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk proposed charging $100 a month for access to Twitter's API. He said the $100 fee along with ID verification for Twitter's API would clean up "bad" bots. It was easy for 100,000 bots "to do bad things" when there was no cost or verification process in place for API access, he said. "Just ~$100/month for API access with ID verification will clean things up greatly," Musk added. Developers can use Twitter's API to create third-party services, such as Tweetbot and Twitterrific.
☆ Elon Musk scheduled meetings with many Republicans but no Democrats on his visit to US Capitol, report says
  + stars: | 2023-02-02 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Elon Musk missed Democrats off his meeting agenda when visiting the US Capitol, per Politico. Musk said he met with the Dem House leader but reports say this wasn't a scheduled meeting. Rep. Jan Schakowsky told Politico it was "seriously a mistake" and he should go back to explain why. Following Musk's visit, McCarthy told reporters: "He came to wish me a happy birthday," Bloomberg reported at the time. Democrats told Politico they were unimpressed at Musk arranging meetings only with conservatives.
☆ Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to platform on gameday weekend
  + stars: | 2023-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
The Super Bowl could be the most lucrative day for Twitter's ad business since Elon Musk's takeover. A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources. A promoted trend costs $700,000 during the Super Bowl, compared to $100,000 on an ordinary day, Ad Age first reported. Upfront Super Bowl bookings on Twitter are still lower than in previous years, according to people familiar with the matter. To be sure, many big Super Bowl advertisers have no plans to appear on Twitter this time around.
☆ A Twitter employee joked that they would write 'stay employed' for their Q3 goals after Elon Musk's takeover, report says
  + stars: | 2023-01-30 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
A Twitter worker joked about how to stay employed after Elon Musk bought the firm, per a report. Some staff searched for any indication of layoffs on Musk's Twitter feed, the report said. In the wake of Musk's takeover of Twitter in late October, employees were concerned about job cuts at the company, The Verge reported, citing more than 24 current and former Twitter employees. Another employee replied, saying: "Writes, 'stay employed'," the report said. Since Musk took over Twitter, thousands of employees have either resigned or been fired or laid off, Insider's Kali Hays reported.
☆ A leaked internal message appears to show Elon Musk ordered Twitter staff to suspend a left-wing activist's account
  + stars: | 2023-01-27 | by ( Pete Syme | ) www.businessinsider.com   time to read: +2 min
Anti-fascist activist Chad Loder's Twitter account was suspended in November 2022. A leaked internal Twitter message suggests Elon Musk directly ordered the suspension. Bloomberg reported the internal message as saying: "Suspension: direct request from Elon Musk." Bloomberg said it viewed a screenshot of the message in question, involving the account of Chad Loder, which read: "Suspension: direct request from Elon Musk." Loder's account was one of several prominent left-wing accounts suspended by Twitter in November 2022.
☆ A Twitter ad executive reportedly told employees that Q4 revenue fell 35% from a year earlier
  + stars: | 2023-01-18 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +2 min
Twitter's revenue for the fourth quarter of 2022 fell by 35%, according to a report by The Information. The company's daily revenue on Tuesday was 40% lower than the same day a year ago. As of Tuesday, the company's daily revenue was 40% lower than it was that day over a year ago, The Information reported. Musk's goal is prevent ad revenue from falling further. Since he took over, more than 500 of the platform's top advertisers have left, The Information reported.
☆ SpaceX employees say they are relieved Elon Musk is focused on Twitter because there is a calmer work environment at the rocket company
  + stars: | 2023-01-18 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk's focus on Twitter has made SpaceX a calmer place to work, some staff told Bloomberg. Musk's engagement in daily operations at SpaceX could create more work for staff, per the report. Current and former SpaceX staff, who requested to remain anonymous, told Bloomberg that they didn't require Musk's attention every day. When Musk is engaged in daily operations at SpaceX, it could lead to more work for staff, per the report. SpaceX and Twitter didn't immediately respond to Insider's request for comment made outside of normal US operating hours.
☆ Elon Musk says Twitter has changed its 'For You' algorithm again after it included too many tweets from people users didn't follow
  + stars: | 2023-01-18 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
The tab was showing too many tweets from accounts that users didn't follow, he said. Musk's comments were in reply to a Twitter user who tweeted that people were reporting "massive drops" in engagement with their posts. "An update to the For You algorithm included too many tweets from people users didn't follow," Musk tweeted. It said that tab, along with a "Following" tab, would be pinned to the top of the timeline. Twitter didn't immediately respond to Insider's request for comment made outside of normal US working hours.
☆ Frustrated Tweetbot and Twitterrific users say they're prepared to quit Twitter after access was revoked
  + stars: | 2023-01-17 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Tweetbot and Twitterrific users say they're angry that Twitter cut access to third-party apps. All users Insider spoke to said they were considering leaving Twitter. Insider spoke to various users of the third-party apps, who were unimpressed about the suspension. Twitter is 'clunky'Meanwhile, users on Twitterrific were also impacted by Twitter's suspension of third-party apps. Paul Wilke, who said he's used Twitterrific for around ten years, said he was disappointed about the news.
☆ Elon Musk just changed his Twitter bio to 'state-affiliated media'
  + stars: | 2023-01-16 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk has updated his Twitter bio to read: "State-affiliated media." Musk then changed his Twitter bio to "state-affiliated media" in the early hours of Monday. It comes after the release of more Twitter Files, tweeted by journalist Matt Taibbi, on Saturday. Following his acquisition of Twitter in late October, Musk changed his bio to "Chief Twit," signaling he was in charge of the platform. After laying off thousands of employees in November, Musk updated his bio to "Twitter Complaint Hotline Operator."
☆ Twitter deliberately suspended Tweetbot and other third-party apps, forcing people to use the platform's official app, report says
  + stars: | 2023-01-16 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Twitter revoked access from third-party apps on purpose, The Information reported, citing messages. The report speculated Twitter may have suspended the apps because they don't boost ad revenue. The Information reported there was speculation that Twitter could have suspended the apps because they failed to bump up ad revenue. "Third-party app suspensions are intentional," a senior software engineer wrote on Thursday in an internal Twitter Slack channel, The Information reported. One employee asked when Twitter would provide a list of "approved talking points" for partners of third-party clients who had been suspended, The Information reported.
☆ Twitter keeps confusing rockets for intimate content because of the platform's reliance on machine learning tools, an ex-employee says
  + stars: | 2023-01-05 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Twitter flagged rocket videos from some news accounts as "intimate" and suspended their accounts. The confusion resulted in several Twitter accounts posting about rocket launches getting suspended from the platform. A Twitter account can be suspended when the tools are 95% certain that the post has broken the platform's rules, the former Twitter content moderator added. Similarly, Starbase Watcher said its account was suspended because Twitter claimed that one of its tweets contained intimate content. Previously, an astronomer was locked out of her Twitter account for months after a video of a meteor she posted was flagged as "intimate content," per the BBC.
☆ Twitter is scrapping employees' meal allowances, following rumors that lavish lunches would be scaled back — but office snacks and coffee will remain, report says
  + stars: | 2023-01-05 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
Elon Musk's Twitter is ending meal allowances for staff, according to Platformer's Zoë Schiffer. Twitter will still provide coffee and snacks, per Schiffer's tweet, which cited an internal email. As Insider's Kali Hays reported on Thursday, Musk has most recently cut a major fertility benefit for Twitter employees. The food options available for Twitter staff are one of the employees' perks which has taken a hit. Two freebies that are expected to stay are snacks and coffee, per Schiffer, who cited the internal email.
☆ Facebook whistleblower Frances Haugen says if Elon Musk wants Twitter to be a public square, he should make its algorithms open source
  + stars: | 2023-01-02 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +3 min
Facebook whistleblower Frances Haugen has discussed Elon Musk's plans for Twitter. Musk has previously discussed making Twitter a "town square" where vital matters could be debated. Musk had previously discussed making Twitter a digital town square "where matters vital to the future of humanity are debated." Musk wants Twitter to also be the "most accurate source of information about the world." The whistleblower previously said the company wouldn't be able to recover until CEO Mark Zuckerberg stepped down.
☆ Elon Musk claimed Twitter employees had a Slack channel called 'Fauci Fan Club' in reference to the White House's chief medical advisor
  + stars: | 2022-12-28 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk claimed Twitter once had a Slack channel that was a fan club for Dr. Anthony Fauci. Musk's claim came after he slammed Fauci for his role as the White House's chief medical advisor. "Despite these glaring issues, Twitter nonetheless had an internal Slack channel unironically called "Fauci Fan Club"," Musk tweeted. Since Musk took over Twitter in late October, employees have been careful about what to post on the company's Slack. Platformer reported in November that some Twitter employees started removing Slack messages out of fear of Musk not liking the content.
☆ Elon Musk says Twitter is no longer 'in the fast lane to bankruptcy' – but still isn't 'secure'
  + stars: | 2022-12-25 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +2 min
Elon Musk said on Saturday that bankruptcy was no longer an imminent fear for Twitter. After sealing the $44 billion deal, Musk had planted the idea that bankruptcy could be on the cards. "We've got the [Twitter] expenses reasonably under control," Musk then said. "So the company's not, like, in the fast lane to bankruptcy anymore." In a follow-up tweet responding to a user who quoted the billionaire, Musk doubled down: "Twitter isn't secure yet, just not in the fast lane to bankruptcy.
☆ Elon Musk's brother Kimbal says there's a 'lack of appreciation' for Twitter's 'awesome' mute button
  + stars: | 2022-12-25 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +2 min
Elon Musk's brother said there's a "lack of appreciation" for Twitter's "awesome" mute button. Kimbal Musk spoke about his love of the feature in a Twitter Space on Friday with Lex Fridman. They discussed ways of improving Twitter and Kimbal Musk said the mute button was "underused." During the Twitter Space, Kimbal Musk also said he loved the "entertaining side of Twitter," and wished there was more of it. Kimbal Musk concluded: "Man, how do we get more of that?"
☆ The college student who tracked Elon Musk's private jet is now back on Twitter under 'ElonJetNextDay'
  + stars: | 2022-12-22 | by ( Sam Tabahriti | ) www.businessinsider.com   time to read: +3 min
The college student who tracked Elon Musk's private jet is back on Twitter under a new username. Jack Sweeney, 20, had his first account @ElonJet banned following Musk's new rules. Jack Sweeney, 20, said he started tracking Elon Musk's private jet in 2020 because he was a fan. Using the new username @ElonJetNextDay, Sweeney will continue to track Musk's private jet but with a 24-hour delay, Insider has learned. He will also be bringing other accounts such as @Celebjets to platforms like Instagram and Facebook, Sweeney told Insider.
☆ Fired Twitter employee says the company sent the termination notice to his wife's email instead of his own
  + stars: | 2022-12-22 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +3 min
An ex-Twitter employee says the company emailed the termination notice to his wife, per Bloomberg. Twitter sent an email with Barnett's termination notice to his wife's address, the lawyers said in the lawsuit, Bloomberg reported. Twitter said in Barnett's termination notice that any unvested stock options would be revoked because of his firing, per the lawsuit, reported by Bloomberg. Three Twitter employees were fired within 24 hours of criticizing Musk on Twitter, Insider reported. It seems that Twitter informed employees about being fired via an email sent to their personal account, according to a former manager who spoke to Insider.
☆ Elon Musk continues to foster chaos at Twitter. It's a terrible playbook for leaders following an acquisition.
  + stars: | 2022-12-19 | by ( Shana Lebowitz | ) www.businessinsider.com   time to read: +5 min
Since buying Twitter, Elon Musk has conducted mass layoffs and reportedly ordered 84-hour workweeks. Musk's reign at Twitter, which began when he took ownership of the platform in late October, has been chaotic. Most Twitter employees would be able to get another job relatively easily. "If you're technical talent, you're still going to be in demand if you're good," said Steve Cadigan, who runs Cadigan Talent Ventures and previously worked on mergers and acquisitions at Cisco. Even though the self-dubbed chief twit's path isn't clear to observers, Cadigan said Musk typically knows what he's doing.
☆ Elon Musk says there is no successor if he were to step down as Twitter CEO, saying 'no one wants the job'
  + stars: | 2022-12-19 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk said there was no successor if he were to step down as Twitter CEO. Twitter has to find a boss who is able to keep the social-media platform "alive," he said. Musk made the comments before the closure of his Twitter poll, which asked users if he should stay. In response to a Twitter user who assumed Musk had already chosen a new leader, the billionaire wrote in a tweet that "no one wants the job who can actually keep Twitter alive." "The question is not finding a CEO, the question is finding a CEO who can keep Twitter alive," Musk tweeted.
☆ Elon Musk says there is no successor if he were to step down as Twitter CEO: 'No one wants the job'
  + stars: | 2022-12-19 | by ( Kate Duffy | ) www.businessinsider.com   time to read: +2 min
Elon Musk said there was no successor if he were to step down as Twitter CEO. Twitter has to find a boss who is able to keep the social-media platform "alive," he said. Musk made the comments before the closure of his Twitter poll, which asked users if he should stay. In response to a Twitter user who assumed Musk had already chosen a new leader, the billionaire wrote in a tweet that "no one wants the job who can actually keep Twitter alive." "The question is not finding a CEO, the question is finding a CEO who can keep Twitter alive," Musk tweeted.
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