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☆ McDonald’s ordered to face Byron Allen’s $10 billion discrimination lawsuit
  + stars: | 2022-09-21 | by ( ) www.nbcnews.com   time to read: +2 min
McDonald’s Corp (MCD.N) has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen’s $10 billion lawsuit accusing the fast-food chain of “racial stereotyping” by not advertising with Black-owned media. While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald’s, whose “racist” corporate culture harmed Allen. In May 2021, McDonald’s pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024. Olguin dismissed an earlier version of Allen’s lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies. The case is Entertainment Studios Networks Inc et al v McDonald’s Corp, U.S. District Court, Central District of California, No.
☆ McDonald's ordered to face Byron Allen's $10 bln discrimination lawsuit
  + stars: | 2022-09-20 | by ( Jonathan Stempel | Boies | Hausfeld Among Law Firms Reaping | ) www.reuters.com   time to read: +3 min
The logo for McDonald's restaurant is seen as McDonald's Corp. reports fourth quarter earnings, in Arlington, Virginia, U.S., January 27, 2022. REUTERS/Joshua Roberts/File PhotoRegister now for FREE unlimited access to Reuters.com RegisterCompanies McDonald's Corp FollowSept 20 (Reuters) - McDonald's Corp (MCD.N) has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of "racial stereotyping" by not advertising with Black-owned media. Olguin dismissed an earlier version of Allen's lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies. read moreThe case is Entertainment Studios Networks Inc et al v McDonald's Corp, U.S. District Court, Central District of California, No. Register now for FREE unlimited access to Reuters.com RegisterReporting by Jonathan Stempel and Hilary Russ in New York; Editing by Bill BerkrotOur Standards: The Thomson Reuters Trust Principles.
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