Gen Z are a tech-savvy generation but they like shopping in physical stores just as much as online.
A new survey found that Gen Z like being able to see, touch and try a product before buying it.
A new report by the International Council of Shopping Centers surveyed 1,008 people aged 16 to 26 about their shopping habits and preferences.
It found that although 95% of Gen Z like shopping online, just as many (97%) also enjoy going to the mall.
Gen Z are voracious shoppers with social media encouraging young people to buy new clothes regularly.
Persons:
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Organizations:
Service, International Council of Shopping Centers, Maxx, Walmart, Marshalls, Target, Social, Sheffield Hallam University
Locations:
Zara, England